Individual Media Dependency, Social Media and Online Parenting Groups in Malaysia

This research paper examines new mothers’ dependency on parenting social networking sites particularly Facebook in Malaysia by adopting the Individual Media Dependency theory. Due to the ambiguity of the phenomena of transitioning into parenting for new mothers, it is apparent that new mothers rely on parenting social networking sites for support and information. This research is based on parenting social networking sites in Malaysia namely The Breastfeeding Advocates Network and The Parenting Network. Findings from this research suggests that social environment, media systems activity and interpersonal network activity are fundamental intervening conditions in today’s new media environment to fulfil an audience’s goal-oriented needs of orientation, understanding and play.

Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

PurposeAlthough social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.Design/methodology/approachThe proposed theoretical model was empirically validated through a survey study of 556 employees in China.FindingsThe results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.Originality/valueThis study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

Analyzing Media Dependency During Crisis. A case of COVID-19 in Malaysia

This conceptual paper deals with how the public depends on the media during a crisis like the current COVID-19 pandemic, whether they prefer traditional media for information or would go with the new media trends for their information seeking and sharing regarding the COVID-19 crisis at hand.

Analyzing Media Dependency During Crisis. A case of COVID-19 in Malaysia

This conceptual paper deals with how the public depends on the media during a crisis like the current COVID-19 pandemic, whether they prefer traditional media for information or would go with the new media trends for their information seeking and sharing regarding the COVID-19 crisis at hand.

How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement

PurposeSocial media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.Design/methodology/approachThe authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.FindingsThis study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.Practical implicationsThe casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.Originality/valueThis study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.

Role of Pakistani Mainstream and Social Media all through Contagion of Covid-19

The main purpose and objective of the study is to examine the role of mainstream and social media during corona virus scourge in Pakistan. The study used the media dependency theory for analysis and used the survey method for the data collection. The researcher collects a sample of 200 men and women by using purposive sampling. Study advocates that most of the respondents believe that mainstream media provides the needed awareness and authentic information for the prevention and control of Covid-19 they believe that mainstream media is reliable to acquire knowledge about corona virus as compare to social media study reveals that there is a need to improve the standards of communication of social media because results of the research suggest that social media not proving itself responsible to play a part for the prevention and control of deadly corona virus research it spreads fake news, misinform about corona and propagate conspiracy theories as well.

Impact of Sex on COVID-19 Media Exposure, Anxiety, Perceived Risk, and Severity in Middle-Aged and Older Adults

Objectives To examine associations between COVID-19 media exposure and anxiety/perceived risk/severity and investigate their dependency on sex in middle-aged/older adults. Methods Adults aged 50+ years completed online surveys: Coronavirus Anxiety Scale, COVID-19 media exposure, COVID-19 media dependency for health information, and COVID-19 perceived risk and severity. Multiple regressions examined independent and interactive (with sex) associations between COVID-19 media exposure/dependency and COVID-19 anxiety/perceived risk and severity. Analyses controlled for age, education, race, total medical conditions, and COVID-19 status. Results Higher COVID-19 media exposure was associated with higher COVID-19 anxiety among men (not women) and higher perceived risk/severity in both sexes. Higher COVID-19 media dependency was associated with higher COVID-19 anxiety and perceived risk/severity in both sexes. Conclusion In middle-aged/older adults, the use/dependency of media for COVID-19 information may be linked to negative psychological health and increased COVID-19 perceived risk and severity. Men may be at increased risk of anxiety related to media exposure.