The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous and consistent impacts by the start-ups. We use Vector autoregressive model as it allows us to analyse the relationship among the factors as it changes over time. The research finds evidence for the conceptual framework in South Asian markets. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word of mouth, has a huge impact in building a brand image as it spread over in the social media platforms. It is observed that the digital marketing strategies and consumer interaction are the same across South Asia, but its effect varies from country to country within South Asia thus suggesting a need of developing a new strategy in digital marketing for B2B markets.

An Empirical Analysis of the Common Factors Influencing the Sharing and Green Economies

The digital revolution, driven and accelerated by the current pandemic, involves changes to known business models. The innovative model of the sharing economy can be a real and sustainable solution for long-term green economic development. The aim of our research was to determine the common factors of the sharing economy and the green economy and the perceptions of Romanian users regarding them. Our research questionnaire was based on the elements we found in the academic literature. To evaluate the collected data, we used the factor analysis method with the support of the SPSS program. As our study reveals, digitalization as well as inclinations towards saving are factors impacting both the propensity towards sharing and support for the green economy. The demarcation line between the sharing and the green economies is rather fluid, the two realities being under a reciprocal influence. In our model, the green economy develops according to the principles of the sharing economy, going a step further in considering the relationship between society and environment, society and sustainable, eco-friendly behaviour. Although the sharing economy is not necessarily a prerequisite of the green economy, it is, nevertheless, easy for societies or groups that have internalized the lessons of the sharing economy to move forward towards the green economy. This study can be an important tool and a first step for businesses, and, more importantly, for the Romanian public institutions to accelerate the implementation of necessary measures, including legislative ones, in order to promote the further development of these economies.

Perspectives on the pervasive energy-systems transformations

Energy is central for the global decarbonization and the achievement of a sustainable future for all. This calls for a fundamental energy-systems transformation that would bring multiple co-benefits for health, climate and other challenges facing humanity and especially those without access to affordable and clean energy services. Pervasive transformation toward zero-carbon electricity and electrification of energy end use are central to achieving higher efficiencies, decarbonization and net-zero emissions. This is not merely a technical and economic issue. It is about people, about societies and about values and behaviors. Technology is an integral part of the society and an expression of collective intentionality through aggregation of sundry individual choices. The next disruptive transformation toward a sustainable future may indeed be powered by the digital revolution. It poses dangers for privacy, dissemination of alternative realities and erosion of evidence-based information but it also offers a great promise of catalyzing the emergence of a sustainable future by augmenting human capabilities by new, more convenient, more efficient and decarbonized goods and services. The key question is whether humanity will have the political will to collectively achieve the energy-systems transformation toward a sustainable future and net-zero emissions in merely three decades.

Communication in Healthcare: Global challenges in the 21st Century

This article explores the communication challenges brought about by the digital revolution in the 21st century for healthcare professionals internationally. It particularly focuses on the use of content-generating and sharing platforms like social media. Globally, healthcare has been irrevocably altered by digital innovation and health professionals deploy an extensive range of social media and web-based tools on a daily basis. However, many healthcare professionals use these platforms in a regulatory vacuum—where there may not be specific legal or ethical guidance—and without an appreciation of the associated risks. Given the special protections afforded to the practitioner–patient relationship, and the importance of a health practitioners' reputation, it is vital that we understand how to traverse the many ethical and legal challenges of the digital interaction. A comprehensive set of recommendations (see “Guidelines for Good Digital Citizenship in the Health Professions” on page 5 ff.) to keep practitioners out of trouble is provided. These hinge on the notion of being a “good person and a good doctor” as a formative maxim for ethical and legal safety. The constituents of publication, and the consequences of falling foul of acceptable publication standards on social media, are specifically discussed. “Publication” involves sharing content with a third party, or a group of people, and social media refers to platforms on which content can be shared with more than one person. Hence, most information that we post on social media can be considered as “published,” and as such may attach liability for health professionals who do not use these platforms with requisite care and sufficient forethought.

E-HISTORY: HISTORY EDUCATION THROUGH DIGITAL HUMOUR FOR INDONESIA TEENAGERS ON INSTAGRAM ACCOUNT @memeinsejarah

Over time, the history of Indonesia began to be ignored and forgotten by the youngsters who wanted to inherit the country. Currently, mankind is in the technological revolution era that will gradually change our thinking styles, attitudes, and human relationships. The rapid growth and development of globalization, which continues to enter Indonesia, is increasingly difficult to contain. With the discovery of increasingly sophisticated technology, the world has now entered the era of Industrial Revolution 4.0, which is also known as the era of the digital revolution. One of them is social media, with the most popular content today being memes. Memes, which were originally only a form of humor transmission, are now developing into a medium for delivering information to critical media. Memes also develop their own themes, one of which is history. History subjects are very interesting because meme lovers can find historical information through memes. This can prove that memes can be used as a learning medium to help the learning process. The purpose of this study is to determine the ways and effects of applying memes as a means of learning history. The method used to find data in this activity is a qualitative method with a literature review method. The results show that the power of memes is used as a stimulus so that readers can find information that is humorous or joking, which is easier to read. Teachers/lecturers can intersperse the history learning process by using memes as a medium of learning while still providing historical facts about an event so that history learning can take place well and interestingly.

The Future of ‘Digital Research'

Sociology is a discipline inevitably based on interpretative categories of social reality derived from a specific historical phase. In a period that is increasingly defined as a new era or digital society, can sociological knowledge not be upset by this overload of changes of every kind and nature? And can these changes not involve all identity components of sociology, namely theory, research, and the usability of its knowledge? Given this, it seems rather evident that this volume is the sign of the times and testify the variety and flexibility of digital methods. The author limits to dealing schematically with two methodological components that are constitutive of the digital revolution: the shift from the traditional and glorious ethnography to the new and emerging netnography, especially as regards the qualitative side, and, on the more properly quantitative side, the overwhelming and boundless spread of big data. A brief and selective description of these “transitions” will be complemented by a thoughtful evaluation of their potential for the future in the peculiar field of inquiry.

Digital Methodologies for the Historiography of the History of Europe

Within the historiography of history of Europe in the 20th century, it can be observed that the methodologies are mostly structured on archival research and comparative methods. Currently, the digital revolution has enabled the management of large amounts of data, information, and statistics. The history of historiography could consider the innovative methodologies for historical research like the digital humanities. This chapter reports the test of Omeka-S, an open-source content management system (CMS) specifically designed for humanities studies, on the history of European historiography. Omeka has been applied for the functions of digitisation, metadatation, and geolocation in accordance with international standards. The case study is the Association of European Historians (AsE), a network of historians from several European and non-European countries founded in 1983. The use of Omeka-S, in combination with traditional methodologies and network analysis, allows a more in-depth examination of the AsE's network and its historiographical paradigm.