Gaya Ilustrasi Damar Kurung Pada Konsep Desain Brand Identity Sebagai Daya Tarik Visual Kemasan Sapit Bandeng Bu Amiroh Gresik dan Strategi Promosi

Sapit Bandeng is a typical food from the Gresik region, one of the producers is Mrs. Amiroh. This study aims to design a brand identity and promotion of milkfish sapit Mbok Amiroh-Gresik. The creation process carried out at the stage of making this work uses field research methods, namely direct observation, making alternative designs, selecting designs, applying designs, and final art work. The design is adapted from the illustration of Damar Kurung which is the mascot of Gresik City. This design resulted in the main logo and packaging designs as well as stationaries, merchandise, advertisements in the Jawa Pos newspaper, and mural advertisements on the walls as part of the promotional strategy.

PENERAPAN STRATEGI MARKETING MIX UPAYA MENINGKATKAN JUMLAH FUNDING PADA BMT MADANI SEPANJANG

ABSTRAKMasalah pada perekonomian mengakibatkan banyak spekulan nakal menjalankan aksinya, menjadikan lembaga keuangan mikro syariah harus mengulurkan tangannya dalam memberikan perhatian pada permasalahan tersebut. Baitul Maal Wat Tamwil sebagai lembaga keuangan mikro syariah turut andil dalam menyatukan masyarakat yang memiliki kelebihan dana dengan masyarakat yang membutuhkan dana. BMT Madani Sepanjang hadir membantu perekonomian masyarakat dengan menghimpun dana (funding) dari shahibul maal dalam rangka meningkatkan dananya untuk kepentingan masyarakat membutuhkan dana. Untuk mengetahui bagaimana BMT Madani Sepanjang meningkatkan jumlah fundingnya, penelitian ini berfokus pada penerapan strategi marketing mix upaya meningkatkan jumlah funding pada BMT Madani Sepanjang. Dalam peningkatan funding, BMT Madani Sepanjang menggunakan strategi marketing mix 4P. Metode penelitian yang digunakan adalah kualitatif deskriptif. Data yang didapatkan melalui observasi secara langsung, wawancara, dokumen, serta validasi data menggunakan triangulasi sumber, triangulasi teknik dan triangulasi waktu. Hasil dari penerapan strategi marketing mix upaya meningkatkan jumlah fundingnya, BMT Madani telah menerapkannya dengan baik, sehingga pada pertumbuhan jumlah fundingnya yang baik dapat banyak memberikan bantuan dalam kegiatan penyaluran dana kepada masyarakat yang kekurangan dana, agar tehindar dari spekulan nakal. Dalam hal ini diharapkan BMT Madani Sepanjang dapat terus meningkatkan kualitasnya terutama dalam kegiatan strategi promosinya, agar usahanya dapat terus berkembang dengan baik.Kata Kunci: Baitul Maal Wat Tamwil, Bauran Pemasaran, Penghimpunan Dana. ABSTRACTProblems in the economy resulted in many rogue speculators carrying out their actions, making Islamic microfinance institutions have to stretch their hands in paying attention to these problems. Baitul Maal Wat Tamwil as a sharia microfinance institution contributes to uniting people who have excess funds with people who need funds. BMT Madani Sepanjang is here to help the community's economy by raising funds (funding) from Shahibul Maal in order to increase its funds for the benefit of the community in need of funds. To find out how BMT Madani Sepanjang increases the amount of funding, this study focuses on implementing a marketing mix strategy in an effort to increase the amount of funding at BMT Madani Sepanjang. In increasing funding, BMT Madani Sepanjang uses a 4P marketing mix strategy. The research method used is descriptive qualitative. Data obtained through direct observation, interviews, documents, and data validation using source triangulation, technical triangulation and time triangulation. As a result of the implementation of the marketing mix strategy in an effort to increase the amount of funding, BMT Madani Sepanjang has implemented it well, so that a good growth in the amount of funding can provide a lot of assistance, in channeling funds to people who lack funds, so as to avoid rogue speculators. In this case, it is hoped that BMT Madani Sepanjang can continue to improve its quality, especially in its promotional strategy activities, so that its business can continue to develop well.Keywords: Baitul Maal Wat Tamwil, Marketing Mix, Funding. DAFTAR PUSTAKAAnisa, I. N., & Oktafia, R. (2021). Penerapan strategi marketing mix dalam meningkatkan jumlah funding dan lending di BMT Harapan Ummat Sidoarjo. 4(1), 113–126. DOI: https://doi.org/10.25299/jtb.2021.vol4(1).6597Desy D. S. N., M. R. M. (2020). Strategi bauran pemasaran 4P dalam menentukan sumber modal usaha syariah pedagang pasar di Sidoarjo, 6(3).Kementerian Agama RI. (2020). Al-Qur’an Surat Al-Baqarah ayat 278. Jakarta: Kemenag RI.Laita, A., & Renny, M. (2020). Strategi optimalisasi penghimpunan dana nasabah bagi perkuatan permodalan di BMT Mawaddah Kantor Cabang Pandaan Pasuruan. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Islam, 5(2), 171–182.Latifah, F. N., Maika, M. R., & Ariyanti, N. (2019). PKM Geo UMKM Desa Kenongo. Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat, 3(3), 259–266.Lisdawami, I. M. (2017). Pengembangan produk funding KSPPS BMT Amanah Ummah Jawa Timur. Jurnal Ekonomi Syariah Teori Dan Terapan, 4(11), 889–901.Marcelina, J., & Tantra, B. (2016). Pengaruh marketing mix (7P) terhadap keputusan pembelian pada guest house di Surabaya. Jurnal Hospitality dan Manajemen Jasa, 5(2), 1–16.Mardani. (2015). Aspek hukum lembaga BMT. Surabaya: Prenadamedia Grup.Moleong, L. J. (2014). Metodologi penelitian kualitatif edisi revisi. Bandung: Rosda.Muawanah. (2019). Peran BMT Global Madani Indonesia dalam penanaman nilai entrepreneur mahasiswa ES (Ekonomi Syariah) Institut KH. Adul Halim Pacet Mojokerto. AL-‘ADALAH: Jurnal Syariah Dan Hukum Islam, 4(1), 86–97.Nugrahani, F. (2014). Metode penelitian kualitatif dalam penelitian pendidian bahasa. Solo: Cakra Book.Pandia, & Frianto. (2012). Manajemen dana dan kesehatan bank. Jakarta: Rineka Cipta.Samsuri, A. (2017). Marketing mix sebagai strategi meningkatkan jumlah nasabah pada perbankan syari’ah. 1(1). DOI: https://doi.org/10.30762/wadiah.v1i1.1274Selang, C. A. (2013). Bauran pemasaran (Marketing Mix) pengaruhnya terhadap loyalitas konsumen pada Fresh Mart Bahu Mall Manado. 1(3), 71–80.Shidiq, U., & Choiri, M. (2019). Metode penelitian kualitatif di bidang pendidikan. Ponorogo: CV. Nata Karya.Tyas., & Mega, A. (2014). Pengaruh bauran pemasaran terhadap niat menjadi mitra perspektif Islam pada BMT Beringharjo Cabang Madiun. Jurnal Ekonomi Syariah Teori dan Terapan, 1(7), 487-505. DOI: http://dx.doi.org/10.20473/vol1iss20147pp487-505Yulia, & Dima. (2020). Faktor-faktor penyebab kurangnya minat masyarakat menabung di BMT Masyarakat Madani Sumatera Utara (Studi kasus masyarakat tembung pasar IX). Skripsi tidak dipublikasikan. Medan: Universitas Muhammadiyah Sumatera Utara.

PENINGKATAN TATA KELOLA PASAR SRI BANTAS DESA CEPAKA

Sri Bantas Traditional Market is one of the traditional markets located on Jl. Raya Munggu Br. Batanduren, Cepaka Village, Kediri District, Tabanan Regency. The objective in implementing this service is to provide assistance in the governance of the Sri Bantar Village market in Cepaka. The problems identified include: some traders in the Sri Bantas market have not implemented financial accounting practices, the lack of infrastructure arrangement in the Sri Bantas market, and the lack of a promotional strategy for traditional markets in the Sri Bantas market. The methods used in this assistance were interviews, observation, and data analysis. The work programs carried out in the Sri Bantas market were: 1) providing information about simple bookkeeping to market traders, 2) procuring hand washing stations, 3) procuring market block names , 4) data collection of traders, 5) making banners, and 6) making online pamphlets. The result of this activity is that some traders know the importance of making financial reports and how to make simple financial reports, up to date trader data has been inputted into the market system, the market is better known by the wider community.

STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced for either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during the pandemic to attract customers. This qualitative research was done by collecting data by interviewing, observing, as well as documenting the data gathered from both the head office as well as employees of Shirokuma Cafe. This study shows that promotional activities carried out by Shirokuma Cafe during the pandemic are sales promotion, and advertising that utilizes social media, namely Instagram, as well as direct marketing using SMS and whatsapp inform customers about their latest on going promos. These promotional strategy activities are effective in increasing sales at Shirokuma Café. Promotional activities that are not used by Shirokuma Cafe are personal sales and public relations activities due to unsupportive circumstances and budget. Shirokuma Café's promotional strategies such as sales promotion, advertising, and direct marketing focus on social media. In order to attract customers, Shirokuma Cafe can often hold activities such as holding seminars, giveaways, and collaborating with food bloggers to introduce their products to the public.</em></p>

STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG

Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.

Key stakeholders of the urban planning design market and their preferences when choosing a design company

The article examines the interests and concerns of various groups of stakeholders in the urban planning design market influencing the choice of a contractor. The selected market is characterized by a significant decision magnitude, usually involves many groups of stakeholders, and often determines the long-term development of cities. The aim of the article is to identify the interests of key stakeholders in urban planning design market, factors that are significant for the selected groups of stakeholders when choosing a contractor, and to provide recommendations for promotional strategy for the considered groups of customers. The theoretical review identifies more than 150 factors that influence the choice of a contractor on b2b market, they are further divided according to the underlying principles of choosing a partner from decision-maker’s viewpoint. Based on the interviews conducted, we determine the main groups of stakeholders who influence or are influenced by the urban planning design decisions. The field study revealed significant differences in preferences among various groups of stakeholders of project organizations: developers, authorities, other project bureaus, real estate owners, management companies. The preferences also differ based on the size of the company. As a result, we have developed recommendations for dealing with different groups of stakeholders based on the identified preferences, decision-makers, as well as possible directions of a company’s differentiation. The structure of the article consists of the theoretical overview of previously conducted research of factors influencing the contractor choice in the industrial markets and finding ways to harmonize the interests of different stakeholders, after that the field research has been done of experts and decision-makers of choosing a proper partner in the planning design market. Finally, the authors offer recommendations that can focus the marketing strategy of project design companies in the urban planning industry. The article would be of interest not only for companies in the urban planning design market but also for all companies in the industrial market that face the contradictory interests of various groups of stakeholders.

The Effect of Promotional Strategies on Purchase Decisions at Pondok Lesehan Waroeng Ridwan, Pagar Alam City

This study aims to determine whether there is an Influence of Promotional Strategy on Purchase Decisions and to find out how much Promotional Strategy Variables on Purchase Decisions. This study uses associative research with a quantitative approach. There are two variables used in this research, namely Promotion Strategy (X) and Purchase Decision (Y). This data collection was obtained through distributing questionnaires to consumers of Waroeng Ridwan Products in Pagar Alam City. The sample used in this study were 84 respondents using Simple Linear Statistical Analysis and Sampling techniques. The results of the Simple Linear Regression Analysis Test in this study indicate that the Promotion Strategy has a positive effect on Purchase Decisions can be seen from the Simple Regression Analysis, namely: Y = 25.740 + 0.235. Which is where the constant value of 25,740 the regression coefficient value of the Promotion Strategy has a positive influence, which means that if the Promotion Strategy increases by one unit, the Purchase Decision will increase by 0.235 units. Promotion strategy has a significant effect on purchasing decisions at Pondok Lesehan Waroeng Ridwan in Pagar Alam City which can be seen from the results of the t test where the significant value is 0.000, which means it is smaller than 0.05 so the hypothesis is accepted.

Promotional Strategy for Magic Group Media

Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.

Does Demographic Characteristics Affect Remittance Behavior? An Analysis of Migrants in the UAE

The United Arab Emirates (UAE) is a popular destination for migrant workers worldwide, not just from Asia. Along with expanding the UAE’s economic activities, the amount of remittance outflows has increased dramatically, making it the second-largest remitting country, just behind the United States. This study looks into the important demographic factors that influence migrant remittance behavior in the Emirates. The examinations revealed that age, race, marital status, and a number of dependents are the most important factors influencing remittance behavior, while gender is found to be insignificant, proving the popular premise of female altruism to be incorrect. The findings are expected to assist policymakers in the government in devising ways and means to reduce remittance outflows as they have vital implications for some key macro-economic variables such as inflation and exchange rate as well as financial service providers in the UAE, in orchestrating a suitable promotional strategy to target suitable cohorts.