mice tourism
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Author(s):  
Refiloe Julia Lekgau ◽  
Tembi Maloney Tichaawa

The purpose of the study is to explore the changing nature of MICE tourism in South Africa due to COVID-19. Based on a series of interviews conducted with representatives of the MICE industry in various sectors, including incentive, conference, and meeting, venues, and associations, the study found that while the shift to virtual events was adopted by many, there are substantial costs involved and significant learning required for their successful execution. Further, the study found venues to be among the most affected owing to the restrictions placed on visitor numbers and the need to adapt to the virtual environment. Moreover, virtual events were perceived as temporary plasters, with live to return once restrictions on the industry are lifted. The study concludes that virtual and hybrid events are valuable in the continuity of MICE tourism during the COVID-19 pandemic. The present research is one of the very few studies examining the impact of COVID-19 on MICE events and reveals the subsequent changes, in theory and practice, to MICE tourism.


2021 ◽  
Vol 2 (2) ◽  
pp. 114-121
Author(s):  
Cheng-Yu He

Nowadays, Chinese convention and exhibition industry and tourism industry are in the rising period of development with more opportunities as well as various challenges. After reform and opening-up, conference and exhibition tourism began emerging in China, especially since the 21st century. With the successful holding of international and professional exhibitions such as the 2008 Olympic Games, 2010 Shanghai World Expo, APEC annual meeting, Shanghai China International Industry Expo, one belt and one Road International Cooperation Summit Forum and Davos forum, MICE tourism has developed rapidly and made great contributions to Chinese economic growth and social progress. Based on the theory and research content, this paper designs a targeted questionnaire that is distributed on the Internet. Data from the questionnaire are collected and analyzed on the basic characteristics of the consumption behavior of MICE tourists in Shanghai. The results show that the main purpose of MICE tourists in Shanghai is to participate in exhibitions, and the time of shopping and sightseeing is shorter.


Author(s):  
Jason Tan ◽  
Aldi Ardilo

This paper explores the implementation of risk management maturity of MICE tourism-sector organisations in XYZ firm which located in Indonesia, precisely in Bandung City, which has a population of 2.510.103 people. The research used a qualitative-descriptive design in the form of a case study at XYZ firm. This study uses primary data and secondary data as supplementary. Primary data was collected by conducting semi-structured interviews with subjects whose roles and functions are relevant to facilitating XYZ firm's strategic initiatives and programs. The findings indicate that XYZ firm was at the initial level in implementing risk management which positively corresponds with its resilience and sustainability—XYZ had a difficult time bouncing back, surviving, and thriving this global pandemic. The results of this research may assist decision-makers on the importance and the dynamics of risk management implementation, particularly for the MICE tourism industry in Indonesia.


Author(s):  
Ms. P. Ramya ◽  
Ms. Mariappan Durga ◽  
Ms. C. Jeyalakshmi ◽  
Ms. S. Petchiammal

Tourism is the movement of people away from their normal place of residents for leisure, work, or business not more than one year or not less than one day .MICE- is one of the recent trend in the International tourism market. MICE mean meetings, incentives, conferences, convents, events, and exhibitions. This study is based on secondary data. And it revealed that itis a rapid growing trend in tourism. But good awareness and development of tourism infrastructure is necessary for the growth of MICE.


2021 ◽  
Vol 4 (2) ◽  
pp. 90-103
Author(s):  
Cybill Ann A. Ramirez

Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental.


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