buying behaviors
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2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Abdullah Hashmi ◽  
Madiha Nadeem

Objectives: Stores of Apparel brands consider a driving force in boosting business and shaping consumer buying behaviors. The purpose of this study was to assess the impact of brand store image on consumer purchasing behavior in the Lahore district. Method: A mixed-method study design was used in this study. Two apparel brands of male and  female’s were selected conveniently as a sample of this study. Interviews and focus groups were used for data collection, from managements and stores’ staff, which was later analyzed thematically. The qualitative results then used  to generate a questionnaire for consumers. For this purpose, data were collected from the 216 respondents. Quantitative data were analyzed while using SPSS. Findings: Results revealed that different strategies used by brand stores for the attraction of their customers while the attributes of stores, elements of the brand, and customer-friendly policies were found important influential factors in determining the purchasing behavior of the customers in this study. Implication: The findings of this study can be a source of implications for new store brands and suggestions for further researches.  


2021 ◽  
Vol 14 (1) ◽  
pp. 57-78
Author(s):  
Nazrul Islam ◽  
Sharmina Afrin ◽  
Syed Abdullah Al Noman ◽  
Siha Fatima Hoque ◽  
Md Shafkat Imon Araf ◽  
...  

This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.


2021 ◽  
pp. 004728752110303
Author(s):  
Yin-Hui Cheng ◽  
Shih-Chieh Chuang ◽  
Molly Chien-Jung Huang ◽  
Sang-Ting Weng

This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists’ unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.


YMER Digital ◽  
2021 ◽  
Vol 20 (10) ◽  
pp. 76-86
Author(s):  
PRAVEEN N . A ◽  

The Internet today has been hailed as the single most important invention of the 20th Century. with its increasing popularity as noticed from a greater number of users coming ‘online’ and more services being offered ‘online’ in general the internet now occupies a central role in young educated people’s lives, all over India. with its burgeoning population and rapidly increasing Net penetration, India has caught on to the fancy of Internet marketers or.com companies. Marketers today realize the favorable conditions in terms of the huge size of the young population, increasing literacy rate, growing internet penetration and a fast-track economy. They are ready to exploit the opportunity to reap huge gains and rewards. Marketers also realize that young consumers are becoming increasingly technology savvy and are logging -on now more than ever for purchase of personal necessities besides booking an airline or a railway ticket and the famed information search. Consumers in India spend approximately 6 times as much time on information search online as they do offline. Marketers have been quick to hook on to this opportunity by developing marketing strategies to leverage the increased Internet usage. Their strategies include web banners (Pop ups), search engine marketing, email marketing, and interactive web -based marketing. Internet marketing also helps marketers segment consumers into specific consumer groups based on their visits to specific sites, use of specific services, browsing sites, downloading specific content, and so on etc.,...


Author(s):  
Ken N Falculan ◽  

This study was conducted to determine the attributes of Sin Tax Law on the buying behaviors and academic performance of RSU students with smoking habits. It utilized the descriptive method of research in analyzing data and it uses the purposive sampling technique to determine the attributes of sin tax law to the buying behaviors and academic performance of students. Results drawn were number of students who smoked are between ages of 18-19 years old. Most of the respondents are male. Males smoked cigarettes more frequently than female. Majority of the respondents had a general weighted average of 1.75- 2.25. Respondents are aware of on the Sin Tax Law an act restructuring the excise tax on alcohol and tobacco products. The Law significantly affect the buying behavior of the respondents. The prevalence of smoking among college students decreases. Level of awareness of students on Sin Tax Law has significant relationship with their buying behaviors. In addition, the academic performance of the students is not affected by the level of awareness, buying behavior and smoking habits. The implementation of this law must be strictly imposed by the local government and the academe to help in decreasing or even stopping in consumption of cigarettes among college students and to all smokers in the community.


2021 ◽  
Vol 1 (15) ◽  
pp. 231-241
Author(s):  
Kamaldeep Singh

Influencer marketing is a marketing method that more and more companies are using when it comes to marketing brands. The purpose of the study has been to gain a deeper understanding of how social media influencers affect consumers' buying behavior. To understand this, consumers' attitudes and confidence in the phenomenon have been relevant factors to examine. The study also aimed to find out whether Word of Mouth (WoM) or social media influencers have the greatest impact on consumers' buying behavior. The results have shown that social media influencer's impact on consumers' buying behavior depends on whether attitudes are positive or negative. Consumers with positive attitudes towards social media influencers have a greater tendency to acquire what is marketed in comparison with consumers who have negative attitudes towards social media influencers, who instead refrain from buying. Factors that increase confidence in social media influencer are whether the consumer feels connected, honesty and that social media influencer in markets products / services within its area of expertise. What has been shown to play a significant role when it comes to influencing consumers' buying behaviors and attitudes is what the environment's perceptions, opinions and experiences about the phenomenon look like WoM. It has emerged that the respondents have a greater confidence in their surroundings than they have in social media influencers. This study will adopt a qualitative approach towards collection and analysis of data. Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. The researcher will conduct a minimum of 5 semi-structured interviews and analyze the data to formulate the required findings of this study.


Forests ◽  
2021 ◽  
Vol 12 (7) ◽  
pp. 873
Author(s):  
Andreja Pirc Barčić ◽  
Manja Kitek Kuzman ◽  
Tihana Vergot ◽  
Petra Grošelj

Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success and development of various industries, including a wood furniture manufacturing. The aim of this study was to identify and compare the purchasing behaviors of furniture consumers in the period before and during the COVID-19 pandemic. Two surveys were conducted in Croatia, the first in April and May 2020 with the assumption that consumer purchasing behaviors will change during the COVID-19 pandemic in the following year and the second one during March 2021. Differences regarding consumer purchasing behaviors and preferences for wood furniture between respondents regarding demographic and economic factors before and during the pandemic were found. The coronavirus pandemic is teaching us all hard lessons about resilience and adaptability, and new opportunities and solutions are essential. Nowadays, it is becoming increasingly important to produce information. Research offers insights into future design and building communication to better meet the information needs of different types of consumers and to more broadly increase the acceptance and appeal of wood furniture in society in the spirit of sustainable and bio-based circular economy.


2021 ◽  
Vol 5 (2) ◽  
pp. 158
Author(s):  
Lucas Emmanuel Nascimento Silva ◽  
Manoel Bastos Gomes Neto ◽  
Patrick Wendell Barbosa Lessa ◽  
Rebeca Da Rocha Grangeiro

The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the X-Scale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations.  Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis.


2021 ◽  
pp. 002076402110025
Author(s):  
Samuel Lins ◽  
Sibele Aquino ◽  
Ana Raquel Costa ◽  
Rita Koch
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