Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party

Political advertising to recruit the support of voters is an inherent part of politics. Today, ads are distributed via television and online, including social media. This type of advertisement attempts to recruit support by presenting convincing arguments and evoking various emotions about the candidate, opponents, and policy proposals. We discuss recent arguments and evidence that a specific social emotion, namely the concept kama muta, plays a role in political advertisements. In vernacular language, kama muta is typically labeled as being moved or touched. We compare kama muta and anger theoretically and discuss how they can influence voters’ willingness to support a candidate. We then, for the first time, compare kama muta and anger empirically in the same study. Specifically, we showed American participants short political ads during the 2018 United States midterm election campaigns. All participants saw both kama muta- and anger-evoking ads from both Democratic or Republican candidates. In total, everybody watched eight ads. We assessed participants’ degree of being moved and angered by the videos and their motivation for three types of political support: ideational, financial, and personal. The emotional impact of an ad depended on its perceived source: Participants felt especially angry after watching the anger-evoking ads and especially moved by moving ads if they identified with the political party that had produced the video. Both emotions mediated were associated with increased intentions to provide support. Importantly, if one of the two emotions was evoked, its effect on political support was enhanced if participants identified with the party that had produced the ad. We discuss limitations of the method and implications of the results for future research and practice.

When do political parties listen to interest groups?

This paper examines when parties listen to interest groups and adopt their input. Interest group information can help parties bolster their positions, and by taking their input into account, parties show that they are responsive to the groups’ interests which can increase their appeal to their constituents. Listening to interest groups can, however, also repel voters who disagree with the groups’ positions. This paper argues that party and issue-level characteristics affect whether the benefits of listening to interest groups exceed the costs. Examining more than 25,000 party-interest group observations on 88 Norwegian policy proposals and using a text reuse approach to measure interest group influence, the findings indicate that public salience, party issue emphasis, interest group coalitions, and government status affect parties’ propensity to listen. This implies that interest groups can be a pertinent source of information for parties under certain circumstances which affects the link between voters and parties.

Where Have the Guardians Gone? Law Enforcement and the Politics of Supranational Forbearance in the European Union

Why would a supranational law enforcer suddenly refrain from wielding its powers? We theorize the supranational politics of forbearance– the deliberate under-enforcement of the law– and distinguish them from domestic forbearance. We explain why an exemplary supranational enforcer– the European Commission– became reluctant to launch infringements against European Union member states. While the Commission’s legislative role as “engine of integration” has been controversial, its enforcement role as “guardian of the Treaties” has been viewed as less contentious. Yet after 2004, infringements launched by the Commission plummeted. Triangulating between infringement statistics and elite interviews, we trace how the Commission grew alarmed that aggressive enforcement was jeopardizing intergovernmental support for its policy proposals. By embracing dialogue with governments over robust enforcement, the Commission sacrificed its role as guardian of the Treaties to safeguard its role as engine of integration. Our analysis holds broader implications for the study of forbearance in international organizations.

Sustaining India's Gig Economy in Industry 4.0

Today's corporate landscape is undergoing a transformation process, and India is not untouched by these phases of transition as humans are replaced by computers and brick-and-mortar firms are substituted by e-commerce companies. In the midst of these shifts, issues such as labour dynamics have changed dramatically. One such consequence is the Gig Economy. With the gradual improvement in the labour market and the focus of government on localisation, it remains important to analyse the widespread influence of growing gig culture in making India a self-reliant economy. This chapter of the book therefore seeks to review the different components of the gig economy along with the advantages and disadvantages and how gig can contribute towards a localised and self-reliant Indian economy. The chapter also evaluates the regulatory framework of the gig economy in India. The chapter also proposes a conceptual model incorporating various pillars that could serve as an analytical framework for the rapidly increasing number of concepts and policy proposals.

Frequently Asked Questions

This chapter comprises answers to a number of questions that are often asked about the Grondona system by people wishing to understand how it differs from other policy proposals. The questions covered include whether it is a commodity standard, whether it uses buffer-stocks, how it is possible for a single country to have a significant influence, how it can be better than an international system, whether the system could use a crypto-currency, why such government intervention in markets could be beneficial, and other questions. Although some of the content unavoidably repeats what is explained in other chapters, it is hoped that it will be helpful to readers to be able to focus on specific issues in this way.

Unlocking Access to Broad Molecular Profiling: Benefits, Barriers, and Policy Solutions

<b><i>Objectives:</i></b> “Personalized healthcare” is generating new approaches to disease management by considering inter-individual variability in genes, environment, and lifestyle. Technologies such as comprehensive genomic profiling (CGP) are drivers of this shift. Here, we address the significant hurdles to the equitable implementation of CGP into routine clinical practice. <b><i>Methods:</i></b> This article draws on published evidence on the value of genomic profiling, as well as interviews with nine academic and clinical experts from six different countries to validate findings and test policy proposals for reforms. <b><i>Results:</i></b> The potential benefits of CGP extend beyond direct patient outcomes, to healthcare systems with societal and economic impacts. Among key barriers impeding integration into routine clinical practice are the lack of infrastructure to ensure reliable clinical testing and the limited understanding of genomics among healthcare personnel. In addition, the absence of health economic evidence supporting broader use of CGP is creating concerns for payers regarding the systemic benefits and affordability of this technology. <b><i>Conclusion:</i></b> Policy proposals that aim to improve equitable patient access to CGP will need to consider new funding models, health technology assessment processes that capture both patient and systemic benefits, and appropriate regulatory standards to determine the quality of genomic profiling tests.

Orphan Medicine Incentives: How to Address the Unmet Needs of Rare Disease Patients by Optimizing the European Orphan Medicinal Product Landscape Guiding Principles and Policy Proposals by the European Expert Group for Orphan Drug Incentives (OD Expert Group)

Today policy makers face the challenge to devise a policy framework that improves orphan medicinal product (OMP) development by creating incentives to deliver treatments where there are none and to authorize innovative and transformative treatments where treatments already exist. The European Expert Group on Orphan Drug Incentives (hereafter, OD Expert Group) came together in 2020 to develop policy proposals to facilitate EU policy makers to meet this challenge. The group brings together representatives of the broad rare disease community, including researchers, academia, patient representatives, members of the investor community, rare disease companies and trade associations. The group’s work builds on the recognition that only an ambitious policy agenda developed in a multi-stakeholder setting can bring about the quantum leap needed to address unmet needs of rare disease patients today. Along the OMP development path, the OD Expert Group has identified four main needs that a policy revision should address: 1) Need to improve the R&amp;D ecosystem for basic research and company take-up of development. 2) Need to improve the system of financial incentives and rewards. 3) Need to improve the flexibility, predictability and speed of the regulatory pathway. 4) Need to improve the coherence and predictability of demand and pricing for OMPs. This article presents the results of the OD Expert Group work as a set of guiding principles that the revision of the policy framework should follow and a set of 14 policy proposals that address the main needs of OMP development in Europe today.

The co-construction of campaign argumentation on U.S.A. late-night talk shows

This study shows that when presidential candidates visit, late-night talk show discourse is argumentative, and that this argumentation is co-constructed by the host and the candidate. Through their questions, hosts implicitly invoke arguments by casting doubt on the candidate’s presidential bid. By treating the host’s questions as critical questions expressing skepticism whether people should vote for the candidate, politicians prototypically use two types of argument schemes to defend their case. First, to argue that their policy proposals are needed, candidates use complex problem-solving argumentation. Second, to maintain that they have the skills and character to succeed as president, candidates use symptomatic argumentation. In their response, candidates also deal with other critical questions belonging to the argument scheme invoked through the host’s question. Which critical questions of that argument scheme the candidate addresses in addition to the one posed by the host depends on the type of question the host has asked.

Evolution of Short Food Supply Chain Innovation Niches and Its Anchoring to the Socio-Technical Regime: The Case of Direct Selling through Collective Action in North-West Portugal

This paper employs MLP (Multi Level Perspective) applied to a study on the transition to SFSC (short food supply chain) innovation taking place in North-West Portugal. MLP allows capturing transition phenomena and analysing them from a perspective that posits intervening factors and events on a three-level scale. Emphasis is laid on the institutional actors and factors that influence these processes, namely the Three Interrelated Analytic Dimensions and Types of Anchoring. Methodologically, personal interviews were conducted with 34 farmers who either are carrying out SFSC initiatives, or have dropped out, or even have never considered participating in them. A process of anchoring the innovation to the local socio-technical regime has been identified, characterised by a low buy-in from institutions and stakeholders. The anchoring that has been found has the peculiarity of occurring only in some points of the intersection between niche and regime, in a process in which it survives bordering this threshold, thanks to the mobilisation of multiple innovations. This type of anchoring, not yet described in the literature, draws attention to a possible pathway that innovations can follow, and brings implications for projects and for policy proposals to support the agroecological transition.