PRODUCT BUNDLING APPLICATION TO SUPPORT IMPLEMENTATION OF ASSOCIATION RULE MINING USING FP-GROWTH

Online media has been proven to gave good impact especially in the business field, for opening and widen access to people and society, and so giving more opportunity to any business broader and easy access through electronic commerce (e-commerce). This is the basic idea for the need to improve business reach for a decorative plants store in Tangerang Area. The association transaction pattern as the outcome of data mining process by implementing the Fp-Growth Algorithm that is injected to a mobile application with the purpose to get the buyer’s shopping pattern, which is also packed as the products bundling promotion media and finally open the opportunity to broaden reach for business and information.

PROGRAM BUNDLING PRODUK SWB2P DALAM PERSPEKTIF SYARIAH (Studi Kasus BMT UGT Sidogiri CAPEM Cibitung)

Indonesia, which is the country with the largest number of Muslims in the world, based on Globalreligiusfuture data, in 2020 it is estimated that the Muslim population in Indonesia will reach 229.62 million. With this sizeable growth it also encourages the development of syari'ah financial institutions in Indonesia, one of which is BMT UGT Sidogiri. Baitul Maal Wat Tamwil which first started operating on June 6, 2000 or 5 Rabiul Awal 1421H has a very noble mission, which is to eradicate usury in the community. One of them is by having a product in their savings, namely the MDA SWB2P term savings where people can save their funds for a certain period of time and can have reciprocity in the form of umrah, motorized vehicles or electronic goods directly without having to go into debt with an interest system. In this study, the authors used a qualitative approach which is research based on facts. The writer is a key instrument in obtaining data. The dominant method is the method of interviewing, observing and summarizing the opinions of scholars from social media and elaborated through writing. Data collection techniques in this study are using observation methods, interview methods (interview) and documentation methods. The analysis technique used in this research is descriptive qualitative data analysis with a case study approach. From the results of this analysis, BMT UGT Sidogiri explained that the SWB2P term MDA savings is one of BMT's efforts to eradicate loan usury which is now mushrooming in the community, be it motor vehicle loans or electronic goods. With the combination of the wadi'ah yad dhamanah contract and the murabahah contract on product bundling, it is hoped that customers will be interested in investing while eradicating usury.

Preis-Kosten-Scheren im Telekommunikationssektor

For competition in telecommunications markets, tests for price–cost squeezes have become increasingly important, as both price differentiation between end users and product bundling based on regulated and unregulated inputs are on the rise. This study first summarises the theory of predatory pricing and European and German case practice regarding price–cost squeezes. On this basis, it suggests ways to pragmatically adapt the existing test procedure in order to better identify price–cost squeezes in specific tariffs/rate bundles.

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

The paper studies product bundling in a duopoly supply chain network under the influence of different power-balance structures, bundling decisions and advertising efforts on total supply chain profit. Mathematical models comprising two manufacturers and a single retailer are developed to capture the impact of bundling policy and advertisement strategy under three power-balance structures, namely Manufacturer Stackelberg, Retailer Stackelberg and Vertical Nash. Following game theory models and numerical examples, the study found that the total profit of the supply chain is undifferentiated under the manufacturer Stackelberg and Vertical Nash case in the manufacturer bundling and retailer bundling strategies. However, total supply chain profit under manufacturer bundling strongly dominates under retailer bundling in Retailer Stackelberg and Vertical Nash, and remains valid under multiple settings of market size, price elasticity and advertising elasticity. It is also found that manufacturer bundling is significantly affected by advertising effort compared to retailer bundling. The study contributes to the literature interfacing supply chain and marketing by studying bundling policy and advertising strategy simultaneously for homogenous products, under various power-balance structures and price competition.