Partidos conectivos durante la pandemia. La estrategia de comunicación de Podemos en Twitter

Desde el punto de vista comunicativo, los partidos conectivos se definen por su inclinación hacia modelos participativos donde los flujos conversacionales posean una estructura horizontal y bidireccional entre la élite de la formación y el activismo de base. Esto es posible gracias a que ceden parte de su organización a herramientas de la Web. Dentro de esta taxonomía se encuentra el partido español Unidas-Podemos como ejemplo de partido conectivo. En esta investigación se analiza la vertiente comunicativa externa, basada en el uso de redes sociales online, de los principales partidos políticos españoles durante el periodo de Estado de Alarma provocado por el COVID-19. Para ello, se observará la tasa de interacción y respuestas en Twitter de los representantes del Congreso de los Diputados. Los resultados muestran que los patrones comunicativos a nivel externo de Unidas-Podemos responden a criterios verticales, propios de los partidos convencionales. From a communicational point of view, connective parties are based on horizontal and bidirectional structure of conversational flows between the elite of the formation and the party activists. This is possible because they delegate part of their organization to digital and online platforms. In this paper we use the Spanish party Unidas-Podemos as a case of study of connective parties. Drawing upon the Twitter response and interaction rate between Spanish representatives and citizens, this research analyzes the external communicative aspect of the main Spanish political parties during the Lockdown caused by COVID-19. The results show that the external communication patterns of Unidas-Podemos respond to vertical criteria, typical of conventional parties.

Communication Strategies of Entrepreneurial Organizations in Mobile Apps Industry

This research advances scholarly understanding of the strategic decisions regarding external communication during the critical period of product launch. Drawing on research about dynamic capabilities and external organizational communication, this study examines ways in which entrepreneurial organizations use silence as an effective communication strategy to reduce external uncertainty and to nurture growth during critical periods of development. Data were collected tracking the external communication of 54 entrepreneurial organizations that focus on mobile news application development. Results show a significant relationship between the attention organizations attract after product launch and an organization’s performance. The greater the magnitude of change from pre-launch to post-launch, from less frequent external communication to more frequent external communication, the more likely there is to be an increase in the product performance. The findings emphasize a more nuanced understanding of external communication as a strategic tool in entrepreneurial organizations.

Digital Crisis Communication Management

Public relations is a communication process managed strategically and in a planned way. It includes all internal and external communication activities of institutions, including communicating with the target audience, providing information, creating an institutional image. Institutions face uncertainties, unexpected situations, and dangers in times of crisis; they make an effort to seize every opportunity to cope with these. Under changing conditions outside of the normal order, institutions have to act strategically. Institutions that do not care about these strategic studies will have less chance of success. Gaining and maintaining the trust of the internal and external stakeholders of the institution is much more important in times of crisis. The aim of the study is to reveal how crisis communication is handled in the digital environment, also called new media, in the COVID-19 pandemic that affects the whole world. In the study, communication activities of the Ministry of Health of the Turkish Republic will be investigated.

Assessment of external interface of autonomous vehicles

The paper deals with the problem of a communication interface between autonomous vehicles (AV) and pedestrians. The introduced methodology for assessing new and existing e-HMI (external HMI) contributes to traffic safety in cities. The methodology is implemented in a pilot experiment with a scenario designed in virtual reality (VR). The simulated scene represents an urban zebra crossing with an approaching autonomous vehicle. The projection is implemented with the help of a head-up display – a headset with a built-in eye tracker. The suggested methodology analyses the pedestrian’s decision making based on the visual cues – the signals displayed on the autonomous vehicle. Furthermore, the decision making is correlated to subjects’ eye behaviour, based on gaze-direction data. The method presented in this paper contributes to the safety of a vehicle-pedestrian communication of autonomous vehicles and is a part of a research that shall further contribute to the design and assessment of external communication interfaces of AV in general.

Russian Twitter as an Interpretation and Agenda-Setting Tool

The article examines the specifics of the Russian Twitter communication space from the perspective of the agenda-setting theory by Maxwell McCombs and Donald Shaw. Various topics’ blogs are analyzed to identify the communication features of Twitter interaction with external communication channels and information platforms. The authors apply semantic and event analysis to consider the main methods of Twitter influence on the external communication environment, and provide the interpretation of the events in the external environment within social network community. Based on this analysis the authors conclude concludes about the role of Twitter as one of the news feeds interpretive aggregators from the external communication space, which transforms meanings and creates its own in the framework of influencing the audience, and consider further prospects for researching the Twitter media environment to identify its interrelations with the communication environment.

Komunikasi Pemasaran Pengrajin Bambu Kreatif di Tasikmalaya

Tasikmalaya known as the centers of bamboo handicraft industry in West Java. It produces various products, from daily household equipment in the form of rough woven with low prices to creative bamboo products with high prices for the upper middle market. Products are distributed for domestic needs and demand of foreign buyers. This study reveals the marketing communication behavior of creative bamboo entrepreneurs in Tasikmalaya in developing a creative bamboo craft business. A qualitative method with a case study approach was used to obtain information about the behavior of bamboo handicraft entrepreneurs in Tasikmalaya in marketing their products. Data were collected through in-depth interviews with creative bamboo entrepreneurs who still actively running their businesses and willing to provide information about the businesses they are running. Data were also collected through non-participatory observations at the location and conducted a literature review and documents related to the research. Data analysis, data checking and validity of the data were conducted through Miles and Huberman's interactive data analysis concept. The results showed that the communication behavior conducted by creative bamboo entrepreneurs consisted of internal communication behavior and external communication behavior. Internal communication behavior is conducted on workers with the principle of kinship. Humanist approach is used to maintain production stability.The form of external communication behavior is tailored to whom they're being faced. Face-to-face communication and mediated communication are used in marketing bamboo handicraft products.

External Communication of Autonomous Crews Under Simulation of Interplanetary Missions

Two experiments, with 17-day and 120-day isolation, were carried out within the frame of the Scientific International Research in Unique Terrestrial Station (SIRIUS) international project at the Institute of Biomedical Problems (Moscow, Russia). Manifestations of the “detachment” phenomenon in the crew – mission control center (MCC) communication previously identified in the Mars-500 project were confirmed in this study. As in the Mars-500 experiment, in the SIRIUS-19, the landing simulation in the halfway of isolation caused a temporary increase of crew communication with MCC. We also revealed several differences in the communication styles of male and female crew members. By the end of the experiment, there was a convergence of communication styles of all the SIRIUS crew members and also an increase in crew cohesion.

External Communication Barriers among Elderly Deaf and Hard of Hearing People in China during the COVID-19 Pandemic Emergency Isolation: A Qualitative Study

The COVID-19 pandemic poses a great risk to older people with hearing impairment, who face a higher threshold of external communication after the implementation of the emergency isolation policy. As part of a study on the optimization of external communication among the deaf and hard of hearing (DHH) population in central China, this study employed a qualitative research method based on in-depth interviews to explore the needs and difficulties faced by the older DHH group in external communication during public health emergencies in Wuhan, China, in the context of the COVID-19 pandemic. The results showed that older DHH people had weak reception of critical information about the epidemic, and had suboptimal access to medical care during emergency quarantine, which increased interpersonal communication barriers to this group. The current findings highlight the urgent need for targeted strengthening of the original emergency communication and coordination mechanisms in public health emergencies, and for improving policy inclusiveness for older DHH individuals during the COVID-19 pandemic and emergencies alike.