Genre Analysis
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2021 ◽  
Vol 5 (12) ◽  
pp. 162-165
Author(s):  
Xuehua Zhang

In order to better promote students’ English learning ability and interest, this paper expounds the general process of junior middle school English reading teaching by using genre analysis, for the reference of relevant personnel.


2021 ◽  
Vol 1 ◽  
pp. 47-56
Author(s):  
Andrii Galaidin ◽  

The significance of a research article abstract has recently turned the focus of linguistics on the Genre analysis of abstract articles. Taking into account this wide research topic, this study aims at investigating the micro structures in the linguistics and engineering abstracts. In the previous studies, this comparison has not been addressed by the researches, hence the present study aims to fill in the gap. The corpus contained 30 abstracts, 15 of linguistics and 15 of engineering. The micro analysis was carried out on the basis of Swales and Feak’s (2009) model. The results revealed that there was no very significant difference between the linguistics and engineering abstracts at the micro level. This study is deemed to be beneficial for the researchers as it provides a framework of analyzing two different disciplines in terms of their abstracts.


Revista X ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. 1552
Author(s):  
José Augusto Simões de Miranda ◽  
Maria Ester Wollstein Moritz

This research aims at investigating TED Talks as a genre. The analysis focuses on its rhetorical structure, characterized by moves and steps and the communicative purposes of the genre. The corpus comprises 10 talks selected from the website TED Talks. The data are discussed in the light of Bhatia’s (1996/2004) and Swales’ (1990/2004) theories of genre. Results demonstrate that, in terms of the analysis of the rhetorical structure, it reveals a constant pattern of moves and steps along the corpus, since every talk contained the five moves identified by the analysis. These cyclical and more frequent moves are: topic introduction, speaker presentation, topic development, concluding messages, and acknowledgments/gratitude. In terms of its communicative purpose, TED aims to celebrate ideas to a diverse audience worldwide, due to the variety of topics encompassed. This study also allowed us to develop a deeper view of this spoken genre, its features, and the way individuals may benefit from it in their lives.


2021 ◽  
Vol 8 (2) ◽  
pp. 157-183
Author(s):  
Alfin Zalicha Hilmi ◽  
Toyyibah Toyyibah ◽  
Nur Afifi

This study aimed at: 1) investigating the move and steps found in quantitative and qualitative research articles discussion; 2) investigating the rhetoric structure patterns of quantitative and qualitative research article discussion. This study is a qualitative-research focusing on genre analysis on qualitative and quantitative RA discussions. There were 20 qualitative and 20 quantitative research article discussions of EFL and applied linguistics journals were investigated in this research. Using Yang & Allison’s (2003) framework to analyze the data, it is found that all moves in the framework were employed in RA discussion of both qualitative and quantitative research. However, the number of occurrences of each move were different between discussion section of these two different approaches. Furthermore, the patterns of both qualitative and quantitative RA discussion was not significantly different. There were two types of patterns in RA discussion both in qualitative and quantitative, repetitive pattern and organized pattern. although there were some variations in each of those patterns. The present study provides more evidence of generic structure of RA discussion section as well as proposes some useful insights related to move analysis on research article discussion in ELT and Linguistics area. Limitations and recommendations are discussed in this study.


2021 ◽  
pp. 263497952110607
Author(s):  
Chuanyou Yuan ◽  
Yufei He ◽  
Yujie Liu

The authors conduct a multimodal analysis of the anti-corruption discourse in China by employing the SFL genre theory and the SF-MDA approach. Anti-corruption discourse that popularizes the anti-corruption mechanism and educates the officials constitutes an important part of China’s anti-corruption campaign. This paper first presents a genre analysis of a corpus of 51 anti-corruption videos on the official public legal education website to examine how these videos are designed in their overall organization to achieve the persuasion purpose—alert officials to stay away from corruption. It is found that most anti-corruption videos are expositions that are embedded with different story genres and emphasize the negative consequence of corruption on one’s family. Using Multimodal Analysis Video software, the authors then analyze the different reader stances enacted through a range of multimodal resources in three representative anti-corruption videos. Based on the detailed multimodal analysis, the authors finally explain how the use of linguistic and visual resources in the videos realizes the underlying ideologies of rule by law and rule of law and future implications of this study.


2021 ◽  
pp. 074108832110516
Author(s):  
Sara Doody ◽  
Natasha Artemeva

Writing and genre scholarship has become increasingly attuned to how various nontextual features of written genres contribute to the kinds of social actions that the genres perform and to the activities that they mediate. Even though scholars have proposed different ways to account for nontextual features of genres, such attempts often remain undertheorized. By bringing together Writing, Activity, and Genre Research, and Multimodal Interaction Analysis, the authors propose a conceptual framework for multimodal activity-based analysis of genres, or Multimodal Writing, Activity, and Genre (MWAG) analysis. Furthermore, by drawing on previous studies of the laboratory notebook (lab book) genre, the article discusses the rhetorical action the genre performs and its role in mediating knowledge construction activities in science. The authors provide an illustrative example of the MWAG analysis of an emergent scientist’s lab book and discuss its contributions to his increasing participation in medical physics. The study contributes to the development of a theoretically informed analytical framework for integrative multimodal and rhetorical genre analysis, while illustrating how the proposed framework can lead to the insights into the sociorhetorical roles multimodal genres play in mediating such activities as knowledge construction and disciplinary enculturation.


2021 ◽  
pp. 105065192110441
Author(s):  
Xingsong Shi ◽  
Wenjing Wan

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.


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