Frequent Flyer Cost Estimation

The marketing activity of a modern airline is quite diverse. Under the conditions of an oligopoly, airlines develop their business in competition for a passenger.In modern conditions in Russia, the use of dumping methods of the early 1990s is very ineffective. There are no weak airlines left on the long-distance air transportation market, and in regional markets large companies lose to small regional carriers due to the high cost of performing flights on large-capacity aircrafts of the airline’s fleet.Generally, non-price methods of competition come out on top. Flexible tariff policy, advertising, and high service in servicing passengers remain leading traditional methods of competing for a passenger.This article is devoted to the study of another marketing method for attracting passengers, or rather retaining passengers on the airline’s flights, which is development of bonus programs, frequent flyer programs. PJSC Russian Airlines (Aeroflot) was chosen as the object for the study. The subject of the research is the «Aeroflot Bonus» program.The objective of the study is to study the cost of the program. For research purposes, this is the value of the frequent flyer program point. The problem proposed to be solved is to determine the amount of expenses for implementation of the bonus program of frequent flyers. When solving the problem in its staging part, the assessment is not limited to direct costs associated with the costs of marketing efforts in the form of costs for organising a special advertising department, issuing bonus cards, software, and wages. The estimation refers also to indirect costs in the form of unreceived proceeds from free bonus tickets. Besides, a rough estimate has been made of the airline’s hidden costs due to an unpaid seat on the plane. The study conclusions indicate that hidden costs will be taken into account in calculating the cost of a flight and the bonus program has a right to exist.

Investigation into the Hub-and-Spoke model using brand and frequent-flyer program

Purpose: This paper seeks to understand if customer acceptance on flying through a hub has changed today, compared to the findings from past research conducted many years ago. The study involves investigations of Singapore Airlines, a successful FSC in terms of its ability to generate sustainable profits for many consecutive years as reflected in its annual financial reports. The carrier also has a strong corporate brand, a world-class airport hub as well as a frequent flyer program, which makes it attractive to explore. Design/methodology/approach: The survey method is utilized in order to seek the answers to the three questions developed in the literature review. Descriptive statistics are employed to analyze 723 datasets using SPSS v20. Findings: Although the paper shows that some findings resonated past arguments, some others have changed. Brand has no longer become a significant factor for passengers when deciding to travel with a full-service carrier (FSC) via its hub, and an FFP that is likely to hold less compelling attractiveness with passengers with regard to purchasing consideration.Research limitations/implications: The research involved only passengers traveling two routes in Southeast Asia, therefore the generalization of the findings must be carried out with caution. Future studies to extend this research to different geographical markets are necessary to investigate if similar behaviours are also observed, as described in this study.Originality/value: This paper offers insights into in the hub-and-spoke airline business model discipline. The author suggests that the role of strong brands and frequent flyer program to attract passengers travelling via a hub have diminished. Nowadays, even FSC passengers are more concern with airfare.

Miradas aéreas en la literatura de Santiago de Chile. Desde Le Corbusier al frequent flyer contemporáneo

Resumen La vista aérea introdujo en la primera mitad del siglo XX una nueva forma de percepción que cambió por completo el concepto de paisaje y desempeñó un papel fundamental en el desarrollo de un imaginario urbano moderno. El siguiente artículo resume en un primer momento las características de esta mirada aérea moderna a través de los apuntes que el arquitecto y urbanista Le Corbusier tomó durante sus viajes por América Latina. Luego, se examinan los vestigios de aquella mirada en la literatura latinoamericana contemporánea. Más en concreto, el artículo se centra en cuatro ejemplos literarios de aterrizajes en Santiago de Chile con el fin de estudiar cómo el deseo de unidad urbana se filtra en la literatura a través de la vista aérea. Estrella distante de Roberto Bolaño, Synco de Jorge Baradit, Una casa vacía de Carlos Cerda y Sangre en el ojo de Lina Meruane se construyen alrededor de tres tipos de miradas que se vierten sobre la capital: la del poeta-conquistador, la del turista y la del chileno que regresa. Estas miradas verticales vehiculan un distanciamiento gradual con respecto a la realidad urbana y sus problemas de fragmentación.

Can Loyalty be extended to Airlines? An Inquisition from Air Passengers

Airlines have always sought to engage with passengers by resorting to customer loyalty programmes. The exigency for this is that customers drive businesses and loyalty constitutes a means to sustainable business. The loyalty programmes by airlines has been a driving force behind customer loyalty since the early 1980s. The study uses a narrative inquiry to explore the extent to which passengers have become acquainted with it. It also examines whether passengers can be loyal to airlines and under what conditions this can prevail. Its findings suggest that although air passengers are prepared to forge closer ties with the airlines, they often see the airlines as reneging on their pledge to offer reciprocal terms of this loyal arrangement. Keywords: customer loyalty, airlines, frequent flyer, passengers, reward systems

Gamification as a marketing strategy for Garuda Indonesia loyalty program

This paper addresses issues about how gamification can provide a breakthrough marketing strategy for Garuda Indonesia Loyalty Program. Garuda Indonesia is a well-known national airline in Indonesia. However, the survey found that the Garuda Indonesia loyalty program and does not attractive enough for consumers. Garuda Indonesia should maintain its loyalty program to attract more consumers. Moreover, the frequent flyer program is one way to differentiate the products offered by an airline from other competitors. Answering that phenomenon, Garuda Indonesia launched a mobile application that has several offers for consumers. However, Consumers still tend to choose other mobile applications. Garuda Indonesia’s marketer should encourage consumers to use the mobile application with the loyalty program inside the mobile application. The study suggests that Garuda Indonesia can add the gamification concept to the Garuda Indonesia Mobile application to increase loyalty to GarudaMiles users.

April 19, 2005—Leaving Gifts

In this dialogue, Nell lets go of possessions and gifts them to friends and relatives. She was especially pleased with transferring 120,000 frequent-flyer miles to her niece’s family so they could make their annual pilgrimage to Michigan from Seattle. This is the second time she has downsized in two years. When she and Al moved from their home to this apartment, they had to place furniture in storage or sell it. A major loss with the move was her highly valued garden with its associated activities, especially digging in the good earth. Nell once again spoke of her intense fear of suffocation and likened it to “skating in the dark.” She feels the same type of fear and panic when she cannot swallow due to dry mouth. Her shortness of breath has been a continual challenge; the addition of an oxygen apparatus has helped. Unfortunately, she had difficulty getting the machine to work properly because it was delivered without an essential component, the humidifier. Consequently, her nasal passages were drying out and bleeding. She subsequently needed to increase her self-advocacy efforts with the hospice healthcare providers. We practiced a breathing exercise to help her settle herself when she feels short of breath.

The effects of frequent flyer programs in the airline industry on customer loyalty

Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been using frequent flyer programs (FFPs) to retain customers with the expectation of increasing passengers’ loyalty levels. The purpose of this study was to examine the significance of FFPs for customer loyalty, which is of great help for customer retention in the civil aviation industry in the sample of passengers flying from the new Istanbul Airport. Furthermore, we questioned the effectiveness of various services and products offered within FFPs for loyalty, which is decomposed into two main components, behavioral, and attitudinal commitment of loyalty. We evaluated the significance of various demographic factors on passengers’ perception of FFPs services and privileges, and customer loyalty. The study confirmed the vital role of FFPs to build up brand loyalty, where profession, duration of the membership to FFPs, and gender are essential factors.

Radiation concerns in frequent flyer patients: Should imaging history influence decisions about recurrent imaging?

Radiation risks from diagnostic imaging have captured the attention of patients and medical practitioners alike, yet it remains unclear how these considerations can best be incorporated into clinical decision making. This manuscript presents a framework to consider these issues in a potentially at-risk population, the so called “frequent flyer” patients undergoing a large amount of recurrent imaging over time. Radiation risks from the low-dose exposures of diagnostic imaging are briefly reviewed, as applied to recurrent exposures. Some scenarios are then explored in which it may be helpful to incorporate knowledge of a patient’s imaging history. There is no simple or uniformly applicable approach to these challenging and often nuanced clinical decisions. The complexity and variability of the underlying disease states and trajectories argues against alerting mechanisms based on a simple cumulative dose threshold. Awareness of imaging history may instead be beneficial in encouraging physicians and patients to take the long view, and to identify those populations of frequent flyers that might benefit from alternative imaging strategies.

Micro-separations: how to traumatise your spouse on a daily basis

Back in 1917, Professor Sigmund Freud highlighted the role of loss and bereavement in the development of melancholia. During the 1930s and 1940s, pioneering psychoanalysts such as Dr John Bowlby and Dr René Spitz underscored the ways in which profound separations might contribute to the genesis of depression, delinquency, and other forms of severe psychopathology. But what impact do brief, or even tiny, separations— micro-separations —have upon individuals and, moreover, upon partners in intimate couple relationships? In this essay, we shall offer a typology of the micro-separations which occur between the members of long-established couples, ranging from fleeting moments of misattunement, to periods of vanishing into laptops and mobile telephones, to those of a more overtly dramatic nature. We shall also explore the "frequent-flyer couple", in which one or both members of the pair might travel extensively for work. Above all, we will consider the cumulative traumatic impact of micro-separations upon the atmosphere and dynamics of the couple relationship and we will discuss how the powerful attentivity of the psychotherapeutic situation both exposes and heals this potentially toxic and, often, invisible pathogen.