Automation of Marketing Processes and the Discovery of Knowledge for CRM

The general perspective of the chapter is focused on discovering marketing knowledge based on Customer Relationship Management (CRM) systems. The question is: “How to do automate processes in the implemented CRM system to discover the knowledge that is useful for marketing?” It is a natural question because the stored data creates a large volume and it is difficult to set up a marketing with hands. This chapter focuses on finding the necessary product specifications to automate the marketing needs this CRM system must offer to be optimal in today's modern global society. The existing controversy is between IT for everyday use, real IT capabilities, human skills, and knowledge to support more complex implemented processes. Emphasis is placed on automation and intelligence. The analysis shows that CRM systems are interested in managing customer relationships in the form of a single agent or process to perform the necessary actions using implemented algorithms that utilize various intelligence, statistical methods, multi-criteria decision-making, and automated learning predictions.

LEADERSHIP AND SOCIAL INFLUENCE: ASSESSING THE FUTURE-READY HUMAN SKILLS TOWARDS THE EFFECTIVENESS OF GOOD GOVERNANCE PRACTICES

Leadership and social influence have been hotly debated as among the top 21st-century skills. Previous research on leadership and social influence has focused mostly on leadership traits and characteristics, while little research has examined the social influence process by which public servants become effective leaders. The purpose of this paper is to develop an initial review from a public service perspective to outline the skill that contributes to the development as a future-ready human skill by public servants. This conceptual paper relies on prior research and existing theory to focus on the developmental processes that lead to acquiring the leadership and social influence skill as future-ready human skills. Additionally, leadership and social influence skills could contribute to particular behaviours to the effectiveness of good governance practices. Based on the literature review, it is assumed that there is a positive relationship between leadership and social influence and the effectiveness of good governance practices. Most importantly, this paper addresses how the skill is unique and most realistically developed in a public organisation.

Dealing with the Machine: Strategies of Pilots and Doctors Towards Technological Integration

As a global and profuse fact, all professions are more or less affected by the rapid penetration of technology in their domain of practice. As the technological capacity progresses, we observe a gradual replacement of human skills by machine-guided procedures. Although such a gradual passage undeniably reduces the human presence in the practice of a profession, the transfer seems not to be a linear process. It has rather a pivoting character, comprising a series of ambivalences and contradictions. Consequently, professionals tend to keep their already acquired knowledge and ability through education and practice, and instead submissively abandon their place to technological tools. From such a perspective, we discuss in this article the strategies of resistance adopted and developed by professionals for keeping their professional power. Among a variety of professions, we choose to focus on medicine and aviation, due to their two fundamental distinctive characteristics: Both have (1) a high degree of technological determination, and (2) accomplishing vital functions. For this purpose, we discuss the strategies of resistance towards technology by professionals, throughout data we gathered from some field research conducted with doctors and pilots.

The Future of Learning

The unexpected discomfort caused by Covid-19 pandemic and all the consequent government restrictions on travels and social distancing have pushed all the Training Organizations worldwide into an unusual challenge, being forced to support their Customers from afar. This work aims to thoroughly analyze the success of the Remote Learning methodology, highlighting key factors impacting the learning curve, and to share effective improvement ideas for this approach to deliver training focused on technical and human skills. Many companies reacted to this situation by investing largely in and increasing the adoption of digital technologies to facilitate internal and external communications and more specifically to support Remote Learning. However, despite the prompt response, many Training Organizations found themselves delivering their products through a series of trials, mistakes and lesson learned on methodology and tools. The detection of few but significant improvements increased effectiveness and improved interaction in our Remote Classes. The improvement actions concerned learning how to make the most of the available digital technologies and identifying the most effective applications for sharing documents and interacting with participants; at the same time, a great focus on the human skills approach was crucial to learn how to promote trust, motivation and interaction between our staff and Customers’ personnel. In this perspective, Operator Training Simulations (OTS) and Remote VR Training have emerged as one of the best applications to increase the attendees’ learning curve and help develop Customers’ personnel skills. Our study, however, isn't all about bright stars. The feedback told us that some Customers still prefer to take in-person training classes rather than remote ones. Sometimes this relates with biases against remote or digital activities, but it often applies where hard activities need to be performed.

Generational Differences in Adult Education Methodology – The Point of View of the Instructors

The methodology of adult learning has changed significantly. Today, it is no longer possible to consider it a homogeneous group of trainees with a significant age difference. Different methods and tools are available to acquire knowledge. Digital technology, changes in time management, and changes in the way information is processed require new methods in adult learning. The acquisition of knowledge is necessary to enable workers to contribute to the digitization of the operating characteristics of production equipment and machinery in the context of Industry 4.0 and, on the other hand, to enable the combination of robotic and human skills to be launched in the 21st century through Industry 5.0. In our research, we examine the perspectives of adult education institutions, adult education professionals, and the people involved in adult education to ameliorate the use of digital technology in adult education as effectively as possible. We looked at the readiness and openness of institutions and trainers and the digital competencies and expectations of adult learning users of different generations. With our research, we got to know the situation of adult education enterprises operating in Hungary, in the Békés County, the needs and learning habits of different generations, and determined the directions of digital competence development in adult education.

How to Build a Linkage between High-Quality Assurance Production System and Production Support Automated System

To maintain the planned production volume for potential disaster, the Japanese manufacturing industry needs to develop and rebuilt the global product that is to strengthen QCD (Quality, Cost, and Delivery). The keys to fulfilling this need are automated facility, human skills to operate the facility (production operator), and a production system incorporated with production data systems that activate the facility and human system subject to each overseas plant conditions. Therefore, the author has created a new system that ensures the necessity of building a new production system for global production, eliminates ambiguity among the processes of production planning, production preparation, production and process control, and formalizes and builds the linkage among the processes. This paper is to reveal the effectiveness of the above-specified objectives of the newly created systems. Especially the highly accurate robot production system has been tested and confirmed at Toyota Motor Corporation.

Social Investment

This chapter reviews the paradigm and spread of social investment policies, which come in many variants, and discusses them as key elements of the ‘knowledge economy welfare state’. Social investments are policies that aim to create, preserve, and mobilize human skills and capabilities. The chapter discusses the emergence of social investment as a new social policy paradigm, presents different variants of the social investment approach, provides a mapping of social investment policies around the globe, discusses effects of social investment policies, and weighs in on important debates regarding the politics of social investment. The chapter then closes with an outlook on avenues for future research.

Human Skills by Heads of Secondary Schools towards Effective School Management in Makambako Town, Tanzania

This study sought to establish human skills by heads of the school toward effective school management at Makambako Town through qualitative approach. The population of the study comprised five heads of schools and 35 teachers through purposive sampling technique. Participants expressed a positive perception regarding human skills by school heads for effective school management. The human skills of the heads of school are vital in school management since such enables school heads to know how to work with others effectively, which arouses effective school management. Finally, human skills opened avenues for teamwork as subordinates were engaged in decision making and in executing specific managerial activities. It is recommended that the Tanzanian government should lay down a policy on managerial skills training for the newly appointed and continuing heads of schools as this will enhance effective school management, hence better attainment of school goals and objectives. The government should consider providing leadership training through workshops and seminars to managerial teams in schools. This will enhance effective school management in schools.

On the Significance of Giovanni Morelli’s Works for the Development of Forensic Identification and Diagnostic Study of Fine Art Objects

The 19th-century Italian art critic Giovanni Morelli contributed significantly to the theory and practice of attribution of paintings by prominent Renaissance masters. His methods, based on the profound knowledge of human anatomy and the analysis of artists’ professional skills, influenced not only the history of visual arts but also the development of forensic science, forensic medicine, the theory of psychoanalysis, and the practice of psychotherapy. The article provides the analysis of Giovanni Morelli’s scientific heritage for the identification and attribution of the works of fine art and for solving forensic tasks requiring the investigation of human skills and habits.Morelli’s methods and the capabilities of a comprehensive forensic study of artistic and cultural values with the involvement of the appropriate instrumental base and specialized knowledge in the field of art history, forensic traceology, and materials science, as well as digital technologies, can significantly increase the reliability of the results of attribution activities of museums, art scientists, experts of world auction houses and amateur collectors.