Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi

Customer engagement refers to the emotional attachment a student experiences as a customer during repeated and ongoing interactions. Engagement occurs through satisfaction, loyalty, and excitement about the brand experience. Organizations engage customers at the point of behavioral change by exploring opportunities for emotional connection through continuous and consistent positive experiences. When customers engage with a brand experience, they feel emotionally connected and excited about the product and the service quality. This study’s purpose is examining the effect of brand experience on customer engagement by using service quality as a mediator variable; this research was conducted by collecting data from 254 students of the iGeneration born in 1995. Overall, 254 students participated in this study. Of them, 172 people or 68% of the total respondents in this study were women, and 82 people or 32% were males. The results show no direct effect of brand experience on customer engagement, and there is a role for service quality mediators that mediate brand experience and customer engagement. The results are discussed, and the implications for the organization are mentioned.

Implications of Mediated Market Access—Exploring the Nature of Vertical Relationships within the Croatian Wine Industry

The aim of this research was to provide a better understanding of factors influencing the performance of (small) agricultural producers. Considering the importance of agricultural producers, not just for maintaining a steady supply of products but also for the preservation of the population (and cultural tradition) of rural areas, the development of sustainable agricultural business is a matter of public interest. This paper considers wine producers and their market channels, i.e., the factors influencing the relationship between wine producers and market intermediaries, by applying ideas taken from agency theory. We developed a conceptual model with our defined measure of agency costs as the mediator variable between multiple regressors and the firms’ financial and non-financial performance as regressions. We used the approach of Baron and Kenny to investigate whether agency costs act as a mediator variable. The data needed to test the proposed conceptual model were collected through questionnaires and contextual interviews with the Croatian wine producers (n = 124). We found that more self-reliance in the distribution process, supported by factors related to the bargaining strength, had a positive influence on wine producers’ performance. The results also support the assumption that agency costs act as a full mediator variable between a producer’s attributes and its performance.

The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors

This study, carried out during the COVID-19 pandemic in Turkey, aimed to provide suggestions for creating a successful real-time content marketing strategy. For this purpose, data were collected from 319 participants using the online questionnaire technique. Outcomes of the analysis indicate that while positive perception toward real-time content marketing campaigns can lead to positive emotions, negative perception toward real-time content marketing campaigns can lead to negative emotions. It was also found as an important result that both positive and negative emotions affect negative consumer behavior during the pandemic period. In addition, negative emotions as a mediator variable strengthen negative consumer behavior. As a result, it can be said that real content marketing campaigns also have negative consequences on consumer behavior during pandemics. Consequently, marketing authorities should continue their real-time content marketing activities with this result in mind.

El miedo al contagio de covid-19, como mediador entre la exposición a las noticias y la salud mental, en población peruana

Introduction: In this COVID-19 pandemic, protective measures against the disease and government-imposed policies should be known. However, the media also report on deaths and health service shortages, but their impact on the mental health of the population is ignored.Objective: To determine whether fear of COVID-19 infection acts as a mediator between exposure to news about the pandemic and mental health in the Peruvian population.Method: Explanatory study with observable variables in which 541 persons selected by non-probabilistic sampling participated. They responded to a sociodemographic file and the following scales: Mental Health Inventory-5 (MHI-5) and Fear of COVID-19 Scale. Data were processed using IBM SPSS Statistics 25 and Macro PROCESS for SPSS programs; linear regression and bootstrapping of 10 000 simulations were used.Results: The number of hours watching and/or listening to covid-19 information is a good predictor of the COVID-19 fear mediator variable (β= ,75; t = 3.77, p<.001**). In turn, this has a predictor effect on mental health (β= -,24; t = -13.57, p<.001**). However, the number of hours of exposure to COVID-19 information had no direct positive effect on mental health (β= -.10; t = -1.184, p=.23).Conclusion: Fear of COVID-19 has a total mediating effect between exposure to pandemic news and mental health in the Peruvian population. Introducción: En esta pandemia por covid-19 se deben conocer las medidas de protección contra la enfermedad y las políticas impuestas por el gobierno; empero, los medios de comunicación también informan sobre las muertes y el desabastecimiento de los servicios de salud, pero se ignora su impacto en la salud mental de la población.Objetivo: Determinar si el miedo al contagio de la covid-19 actúa como mediador entre la exposición a las noticias sobre la pandemia y la salud mental en población peruana.Método: Estudio explicativo con variables observables, donde participaron 541 personas seleccionadas con un muestreo no probabilístico. Respondieron una ficha sociodemográfica y las escalas: Mental Health Inventory-5 (MHI-5) y Fear of Covid-19 Scale. Los datos fueron procesados mediante los programas IBM SPSS Statistics 25 y Macro PROCESS para SPSS; se utilizó la regresión lineal y bootstrapping de 10 000 simulaciones.Resultados: El número de horas viendo y/o escuchando información de la covid-19 es un buen predictor de la variable mediadora de miedo a la covid-19 (β= ,75; t = 3,77, p<,001**); a su vez, esta tiene un efecto predictor sobre la salud mental (β= -,24; t = -13,57, p<,001**); sin embargo, el número de horas de exposición a la información de la covid-19 no tuvo un efecto directo positivo en la salud mental (β= -,10; t = -1,184, p=,23).Conclusión: El miedo a la covid-19 tiene un efecto mediador total entre la exposición a las noticias sobre la pandemia y la salud mental en la población peruana.

PENGARUH MOTIVASI KERJA TERHADAP KINERJA GURU DENGAN KOMITMEN ORGANISASI DAN KEDISIPLINAN SEBAGAI VARIABEL MEDIATOR PADA SMP NEGERI KOTA LHOKSEUMAWE

This study aims to examine the effect of work motivation on teacher performance with organizational commitment and discipline as a mediator variable in the junior high school in Lhokseumawe City. The data used in this study are primary data of 150 respondents. Data analysis method in this research uses structural equation model with the help of analysis of moment structure. The results showed that work motivation and organizational commitment affect teacher performance, work motivation affects organizational commitment and motivation affects work discipline. While work discipline has no effect on teacher performance. But organizational commitment is able to mediate the relationship between work motivation on teacher performance. But work discipline is unable to mediate the relationship between work motivation and the performance of Lhokseumawe City Middle School teachers.

The Impact of Business Strategic Orientation on Innovation-Driven Mergers and Acquisitions: An Empirical Study

The “innovation-driven” development approach plays a crucial role in transforming and developing current China’s national economy. Many innovation-driven mergers and acquisitions (M&As) emerge in the M&As activities of firms, and the acquiring firm’s business strategy of conducting innovation-driven M&As has drawn significant attention. To study the impact of business strategy on innovation-driven M&As, this paper adopts the probit model to conduct logistic regression analysis on the 223 M&As data samples, exploring which business strategy is inclined to perform innovation-driven M&As. The results show that prospective firms are more likely to conduct innovation-driven M&As. Besides, the firms that conduct prospective business strategies are more likely to have a higher innovation level than firms operating defensive business strategies. The innovation level plays the role of a mediator variable in the model of business strategies influencing innovation-driven M&As. This paper analyzes the innovation-driven motivation from the perspective of business strategy, enriching the research of M&A and offering a method to predict the possibility of innovation-driven M&A by measuring business strategy.

The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement

As environmental problems are dramatically alarming the world, environmental issues have become the primary concerns of both consumers and companies. To please the environmental wants of consumers, many companies have to adopt green solutions today. Green brands are one of these solutions. Nevertheless, little has been known about the green brands. In this sense, this study attempts to explore the interaction between brand image (BIm), brand attachment (BAtt), customer engagement (CEn) and brand loyalty (BLo) within the scope of green brands as previously untapped context. In this study while brand image is determined as independent variable; customer engagement is specified as the mediator variable which mediates the link between brand image and brand attachment. Data were gathered from 428 participants through convenience sampling method. To examine the links between the variables in the suggested model, structural equation modelling was utilized. The results regarding the study bring out that brand image for green brands significantly influences customer engagement and brand attachment in a positive way; customer engagement has also a significant positive influence on brand attachment for green brands; and brand attachment for green brands significantly affects brand loyalty toward these brands in a positive way. In addition, partial mediating influence of customer engagement on the link between brand image for green brands and brand attachment was found significant. These findings also ensure applicable insights to practitioners, who are responsible for promotion of green brands, by emphasizing the importance of increasing brand image, customer engagement and customer attachment to generate loyal green customers.

The Mediating Roles of GDP on the Relationship Between Income Inequality and Life Expectancy

This study examined the mediation effect of gross domestic product (GDP) on the relationship between life expectancy and income inequality based on data from 23 Organisation for Economic Co-operation and Development (OECD) countries for 2004 through 2014. To form a theoretical framework, Preston curve and Kuznets curve were employed. The study set up a mediation model with life expectancy as an outcome variable, GDP as a mediator variable, and three variables characterising income inequality as predictor variables: Gini index, income share held by highest 20%, and poverty headcount ratio at US$1.90 a day. The study found that GDP clearly mediates the effects of the predictor variables on life expectancy, although the magnitudes of the effects vary. This study takes an important initial step in exploring the mediation effect of GDP on the relationship between life expectancy and income inequality.

THE CONCEPTUAL MODELS OF E-SERVICE QUALITY TO INCREASE COMMITMENT WAQIF

This study aims to conceptualize the relationship between e-service quality and commitment waqif through e-trust with the moderator variables of communication and religiosity. The conceptual framework was developed from social exchange theory and previous literature on commitment. Nine propositions raised in this study consist of five proposed antecedents of e-service quality, namely environment quality, promotion quality, information quality, system quality, and outcome quality. Then the communication and religiosity factors are proposed no longer as determinants of commitment but as moderators, and e-trust is offered to be a mediator variable between e-service quality and commitment waqif. Many factors can affect commitment waqif, but this study only focuses on the effect of e-service quality. With this conceptual model, it is hoped that the donation platform manager can improve the e-service quality so that donors are loyal to donate through electronic services. In addition, to ease the burden on the government in collecting cash waqf funds and reach the potential that has been set faster. Further researchers can conduct empirical studies by proving all the arguments that have been put forward, also can use other factors that can affect commitment waqif.