adoption theory
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2022 ◽  
Vol 14 (1) ◽  
pp. 552
Author(s):  
Maria Urbaniec ◽  
Agnieszka Małkowska ◽  
Hanna Włodarkiewicz-Klimek

“Stay at home” orders during the COVID-19 pandemic radically changed the day-to-day operations of many organizations and moved employees from offices to homes. The sudden crisis forced companies to reformulate their operations. Enabling employees to work from home has become a necessity for both business continuity and survival. The unexpected crisis has also proved to be beneficial for some aspects of economic activity. This research focuses on identifying and measuring the benefits of and barriers to remote work from an organizational perspective, as perceived by managerial staff in Poland. We investigate the factors that influence the assessment of the scale of benefits of and barriers to remote working. The study examines the impact of various factors on the benefits of and barriers to remote working, such as a company’s previous experience with remote working, the support provided to employees by the company, the monitoring of remote working effects, and the implementation of new IT tools. These results suggest that the way the company and employees are managed in a crisis, the approach of superiors to the evaluation and control of effects on work, and the adaptation of support to the real needs of employees, all play fundamental roles. The factors examined that influence the perceived benefits of or barriers to remote working from an organization’s perspective contribute to adoption theory.


2022 ◽  
Vol 11 (1) ◽  
pp. 149
Author(s):  
Dyah Sugandini ◽  
. Garaika ◽  
Yuni Istanto

This study aims to analyze the success of the e-learning system, which is influenced by learner computer anxiety, social influence, perceived usefulness, and usage satisfaction. This study uses a survey, with the respondents being students at universities in the Special Region of Yogyakarta, Indonesia. The number of respondents is 250 people. The sampling technique is purposive sampling, and the data analysis method uses a structural model, namely PLS-SEM. The results showed that the e-learning adoption success model was accepted. However, this study's results showed that the effect of perceived usefulness and learner computer anxiety on adoption is not significant. This research has a novelty related to adopting innovations, namely e-learning in forced conditions, and there is no choice but online learning, which must be done during the Covid-19 pandemic. This research contributes to the support of the technology adoption theory by users in situations of involuntary adoption.   Received: 14 October 2021 / Accepted: 30 November 2021 / Published: 3 January 2022


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bishwajit Nayak ◽  
Som Sekhar Bhattacharyya ◽  
Saurabh Kumar ◽  
Rohan Kumar Jumnani

Purpose The purpose of this study is to identify the major factors influencing the adoption of health-care wearables in generation Z (Gen Z) customers in India. A conceptual framework using push pull and mooring (PPM) adoption theory was developed. Design/methodology/approach Data was collected from 208 Gen Z customers based on 5 constructs related to the adoption of health-care wearables. Confirmatory factor analysis and structural equation modelling was used to analyse the responses. The mediation paths were analysed using bootstrapping method and examination of the standardized direct and indirect effects in the model. Findings The study results indicated that the antecedent factors consisted of push (real-time health information availability), pull (normative environment) and mooring (decision self-efficacy) factors. The mooring factor (MOOR) was related to the push factor but not the pull factor. The MOOR, in turn, was related to the switching intention of Gen Z customers for health wearables adoption. Research limitations/implications The research study extended the literature related to the PPM theory in the context of the adoption of health wearables among Gen Z customers in India. Practical implications The study outcome would enable managers working in health wearable organizations to understand consumer behaviour towards health wearables. Social implications The use of health wearables among Gen Z individuals would lead to future generations adopting a healthy lifestyle resulting in an effective workforce and better economy. Originality/value This was one of the few studies which have explored the PPM theory to explore the factors for the adoption of health wearables among Gen Z customers in India.


2021 ◽  
pp. 374-410
Author(s):  
Jessica A. K. Matthews ◽  
Ellen E. Pinderhughes ◽  
Martha L. Pott

This chapter focuses on adoptive parenting. At face value, adoption does not fulfill one of the primary goals of evolution: survival and eventual reproduction of one’s genes. Why, then, given our evolutionary history, and the relative difficulty of adoption, is adoption so widespread and usually successful? The chapter is devoted to examining adoption from an evolutionary perspective. It traces the history of adoption and reviews many reasons why adoption has been, and still is, widespread. The human history of adoption reflects many of our evolutionary goals and biological drives. However, one of the unique capacities of humanity is the ability to rise above our baser biology to use logic and reason to overcome gut reactions rooted in animal biology. Modern adoption theory and practice seek to recognize patterns rooted in biology, history, and culture, while encouraging more equitable practices that respect each individual involved in adoption.


Author(s):  
Dani Ramdani Harun ◽  
Sony Heru Priyanto ◽  
Liely Suharti

This study aims to test the model adoption of farmer card innovation by farmers. Data were collected through the use of the survey technique. The respondents were obtained through cluster sampling from six districts that included the greatest numbers of farmer card users in central Java. Data analysis was done through the SEM technique. As a result, from the five variables included, reconstruction and merging of the independent variables were then carried out so that three important antecedent variables appeared regarding influencing the adoption of farmer cards, namely leadership, facility conditions, and the role of government mediated by perceptions of card technology. The application of farmer cards produced such a farmer database, accuracy improvement, and government service to farmers. Future research needs to be directed toward carrying out development research related to increasing the capacity of information technology regarding farmer cards; hence it will bring better welfare to farmers. No previous research has explained how small farmers adopt information technology provided by the government. Many events have transpired, but these dynamics have not been revealed in previous research. This research resulted in an adoption model that enriches the previous Rogers’ innovation adoption theory, especially how leadership factors play an important role in the adoption of information technology innovations


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Peter Nikken

Abstract Based on a time-lag model, this study tested for changes in young children’s (1–6 years) home access and use of digital media in the 2012–2018 period as well as in their parents’ views on such media. What it found was that in only a few years the digital devices available to children have become more mobile (tablets and smartphones), more accessible, and more numerous in these children’s bedrooms, especially in single-parent households. Also, on average children have strongly increased their daily media use—up to 102 minutes. This is especially true for both younger children (3 years or less, plus 30 minutes) and children in middle to highly educated households (plus 25 minutes). Our findings support the complementary media adoption theory more than the displacement theory. Over the years parents have tended more and more to use digital media as ‘babysitters’, while they also found it increasingly difficult to stop their children from using such media, which may have major implications for parenting support activities.


2021 ◽  
Vol 4 (2) ◽  
pp. 71-88
Author(s):  
Ikpo K.P. ◽  
Okolo V.O. ◽  
Oranusi I.N.

Communication has initiated a paradigm shift from the traditional to new the new social media. This study investigated the influence of Twitter messages and Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services in Enugu: an innovation adoption theory & hierarchy of effects model exposition. The specific objectives of the study were to ascertain the extent of the influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services. Also, to determine the extent of the influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services. This study contributed to the extant gap in marketing literature by using Twitter messages and Facebook messages to promote Nike Lake Resort services in Enugu. The population of the study includes guests of Nike Lake Resort selected through a convenient sampling technique. The survey method was adopted and the sample size of 384 was determined using Freud and William’s formula known as the Z-score method. Cronbach’s alpha was used to determine the reliability of the instrument of 0.870. The Pearson product-moment correlation coefficient was used to analyse data. Findings revealed a significant positive influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.937, p < 0.05). Also, it was revealed that there is a significant positive influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.943, p < 0.05). Twitter messages and Facebook messages are effective marketing tools for communicating Nike Lake Resort services to consumers. There is need for Nike Lake Resort to continuously improve on the use of Twitter messages and Facebook messages channels to help boost consumer awareness and patronage in future.


2021 ◽  
Vol 10 (1) ◽  
pp. 35-49
Author(s):  
Neeraj Pandey ◽  
Sumi Jha ◽  
Vaibhav Rai

The Ayushman Bharat, the universal healthcare scheme in India, faced service adoption challenges after its launch in 2018. It was an enigma for the top management in Ayushman Bharat regarding slower service adoption of a free mass healthcare coverage scheme by the target population. The case focuses on the service adoption challenges from patient and physician perspectives while implementing a universal healthcare system. It provides insights to policymakers, physicians, service operations managers, and healthcare administrators regarding managing the universal healthcare system’s implementation challenges in a developing country context. Research questions/Objective: This study aims to understand service adoption challenges in a universal healthcare system setting. The study explores the following research questions: How is service adoption theory applied in a universal health coverage program? What should be the integrated marketing communication plan to improve the awareness about a universal healthcare program? Links to theory: The study uses service adoption theory. It analyzes service adoption challenges for the universal healthcare system in India called Ayushman Bharat. It also uses literature on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Phenomenon studied: The case study uses pan India patient and physician data to explore service adoption issues in Ayushman Bharat - a universal healthcare scheme in India. Case context: The primary data collected through the field (hospital) visits and interaction with patients and physicians of Ayushman Bharat form the basis of this case study. Findings: The study emphasizes on performance expectancy, ease in availing of the service, positive social influence, and facilitating conditions for service delivery of Ayushman Bharat. The Ayushman Bharat scheme’s performance expectancy means how being a healthy individual would contribute to better performance at the workplace. The effort expectancy is the level of ease an eligible Ayushman Bharat scheme can avail the service at the empanelled hospital. The social acceptance of the Ayushman Bharat scheme by friends, peers, and people in the vicinity would create a positive social influence. The facilitating conditions in the Ayushman Bharat scheme are the government’s capacity to provide organizational and technological infrastructure to support this universal healthcare program. Discussions: The use of service adoption theory and the UTAUT model to enhance the adoption of the universal healthcare system in India have been discussed in the case study.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lixuan Zhang ◽  
Iryna Pentina ◽  
Yuhong Fan

Purpose This study aims to investigate the differences in consumers’ perceptions of trust, performance expectancy and intention to hire between human financial advisors with high/low expertise and robo-advisors. Design/methodology/approach Three experiments were conducted. The respondents were randomly assigned to human advisors with high/low expertise or a robo-advisor. Data were analyzed using MANCOVA. Findings The results suggest that consumers prefer human financial advisors with high expertise to robo-advisors. There are no significant differences between robo-advisors and novice financial advisors regarding performance expectancy and intention to hire. Originality/value This pioneering study extends the self-service technology adoption theory to examine adoption of robo-advisors vs human financial advisors with different expertise levels. To the best of the authors’ knowledge, it is among the first studies to address multi-dimensionality of trust in the context of artificial intelligence-based self-service technologies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lobel Trong Thuy Tran ◽  
Phuong Thanh Nguyen

PurposeGiven the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain transparency (BTRAN) and examine it in a new setting: the boundary condition of perceived helpfulness.Design/methodology/approachThe authors review the major conceptual literature on both UTAUT and BT to identify their principal common factors. They examine the complementarity between UTAUT and BTRAN and further test the moderating effect of perceived helpfulness. The authors used the PLS technique for data analysis because this technique can test the direct and interaction effects.FindingsThe complementarity between UTAUT and BTRAN strongly affects BT adoption intention. The authors further show that perceived helpfulness moderates the relationship between adoption intention and usage behavior. At high levels of perceived helpfulness, usage behavior increases rapidly with adoption intention.Originality/valueThe results indicate that UTAUT is a valuable theory to identify the determinants of adoption intention, confirming its robustness in blockchain-enabled supply chain management. The combination of UTAUT and BTRAN can contribute a plausible approach to the strategy literature: the complementarity effect might create more benefits than adopting a single practice.


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