communications policy
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2021 ◽  
Author(s):  
Zoe Morawetz

"Such matters related to digital technology, communications policy and converged media have recently incited much debate in Canada, eliciting various perspectives on strategies to meet a digital future. These debates include publicly conducted national discussions about copyright, net neutrality and the nature of broadcasting. Many proposals are informed by Canadian industries' integration into an increasingly globalized digital economy, national government engagement with the jurisdictional difficulties of the Internet and the increasingly fragmented content universe but technologically converged daily experience of the information worker or digitally literate citizen. Unequal opportunities to access this digital world have made the construction of a national, universal and inclusive digital network infrastructure a common concern."--Pages 3-4.


2021 ◽  
Author(s):  
Zoe Morawetz

"Such matters related to digital technology, communications policy and converged media have recently incited much debate in Canada, eliciting various perspectives on strategies to meet a digital future. These debates include publicly conducted national discussions about copyright, net neutrality and the nature of broadcasting. Many proposals are informed by Canadian industries' integration into an increasingly globalized digital economy, national government engagement with the jurisdictional difficulties of the Internet and the increasingly fragmented content universe but technologically converged daily experience of the information worker or digitally literate citizen. Unequal opportunities to access this digital world have made the construction of a national, universal and inclusive digital network infrastructure a common concern."--Pages 3-4.


2021 ◽  
Author(s):  
Donald J. Gillies

This paper looks at the notion of technological determinism as popularly used by government and industry to generate acceptance of and demand for innovation and its products. In particular, it considers how the rhetorical surround of the research, development and marketing of Telidon may be seen as technological determinism shaping communications policy.


2021 ◽  
pp. 1329878X2110055
Author(s):  
Karen Lee ◽  
Derek Wilding

This article applies principles from the Department of Communications’ policy review of telecommunications consumer protection to broadcasting co-regulation. The Consumer Safeguards Review establishes six principles for good regulation, including that rule-making processes should ‘enable a wide range of views to be considered’. It notes that processes for developing telecommunications codes of practice are likely to lead to ‘sub-optimal’ consumer protection measures. The article draws on original empirical research to assess development of commercial television and commercial radio codes of practice, with particular emphasis on public engagement in co-regulation. It finds the broadcasting codes of practice fail to meet the principles adopted by the Department for good co-regulation. It concludes by arguing there is a pressing need for a more holistic review of communications co-regulation, as broadcasting legislation is similar to the telecommunications legislation, and there is a risk that ‘sub-optimal’ practices could be applied in attempts to regulate digital platforms.


2021 ◽  
Vol 3 (518) ◽  
pp. 247-253
Author(s):  
O. M. Kubetska ◽  
◽  
T. M. Ostapenko ◽  

The article considers the role of advertising as one of the most efficient means of promoting goods to the market; the main types of Internet advertising are studied, their features are determined. The purpose of the article is to develop practical recommendations for trading enterprises to increase both the number of customers and the commercial income through the formation of a communications policy that is focused on «immediate» profit and involves a combination of traditional and new communication approaches or technologies. In the article, in view of the dynamics for 2017-2019, the proportion of Internet advertising by its types in Ukraine is examined and the largest concentrations of the companies’ investments into in-stream video (advertising that is broadcast in videos) along with banner advertising are identified. The essence of banner advertising is considered, the advantage of which is the maximum coverage of the customer audience, promptness, efficiency, quick memorization of brand, saving the budget, etc. The article investigates the requirements for an advertisement. The formation of communications policy is recommended according to the following technology: determining the goals of measures to promote products; formation of the content of advertisements; use of various, periodically modified means of communication and taking into account the geographical dispersion of customers, their age affiliation; use of non-digital communication channels and Digital communication channels; implementation of free advertising events and budgeting of current advertising events together with capital investments in website or online store; administration of advertising campaigns using application platforms, Google Adwords software, Google Search Console, Google Analytics, Look-alike, etc.; registration in numerous social networks and joining social communities; use of crowd marketing; updating the communicative component through guest posts, email newsletters, creating a video channel on YouTube, offers of goods in discount services. When managing the budget of an online store, it is proposed to use service dropshipping.


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