The paper substantiates that one of the ways to solve the problem of university students behavioral culture development is to use technologies of personality-oriented education. The specificity of actions-words and deeds-actions in human behavior is indicated. The distinction between the action-operation (considered without regard to its moral and moral significance) and the action-action (considered from the point of view of moral and moral value) is revealed. It justifies the effectiveness of technologies of personality-oriented education to form a culture of student behavior through an appeal to the main provisions of the paradigm of personality-oriented education: a statement on the values of personality-oriented education (personality, culture, creativity), a statement on the goal of a personality-oriented education (education of a culture person whose natural, social and cultural essence is interrelated); position about the functions of personality-oriented education (humanitarian, cultural, integrating). The specificity of personality-oriented education is shown. The triad Task - Dialogue - Game is considered as a base of technologies of personality-oriented education. The author gives examples of games built using the technologies of personality-oriented education and contributing to students behavioral culture development (the game Verbal behavior (confident, uncertain and rude); the game Non-verbal forms of confident, uncertain, rude behavior; the game Self-esteem; discussion game Be able to feel a person next to you; a game-metaphor, a game of self-criticism, a game - the choice of tactics).