Media Logic
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Author(s):  
Elisabetta Locatelli ◽  
Alessandro Lovari

This paper presents the results of a study that investigated how local health authorities (LHAs) located in the most impacted areas by Covid-19 of Lombardy (North of Italy) answered to the challenges imposed by the pandemic through their official Facebook pages during the early weeks of the emergency (January-March 2020). The goal is to understand how the logics of social media affected LHAs’ communication, representing an opportunity for health institutions to enter a new phase of information diffusion and relations with stakeholders and layperson, but also a mean of constraints due to their algorithmic logics and limits of access. The originality of the approach is that, in order to understand the relationship between social media and local health authorities, the theoretical framework hybridizes health communication theories and social media studies. Empirical results showed that LHAs’ communication on Facebook was affected by the logics of programmability and popularity, and also that the institutional language was shaped by social media habits, with an intense use of visuals, hashtags and other engagement strategies. Findings highlighted also that Covid-19 related messaged triggered users’ interactions. The study pointed out the relevance of social media for healthcare communication, opening up new reflections and insights about platforms’ role on ordinary and emergency situations like the pandemic. Interdependence and tensions between public health communication and algorithmic and platform logics are critically discussed.


2021 ◽  
Vol 1 (2) ◽  
pp. 42-47
Author(s):  
Mas Drajad Jiwandono ◽  
Dilla Octavianingrum ◽  
Gandung Djatmiko

Masa darurat COVID-19 menuntut proses pembelajaran dilakukan secara daring. Hal ini menghambat proses pembelajaran praktik karawitan di SMP Negeri 2 Kretek, Bantul DIY. Oleh karena itu inovasi media pembelajaran cukup dibutuhkan seperti pemanfaatan Digital Audio Workstation (DAW) Logic Pro X dan aplikasi E-Gamelan. Tujuan penelitian ini adalah untuk mendeskripsikan penggunaan DAW Logic Pro dan E-Gamelan sebagai alternatif media pembelajaran praktik karawitan secara daring. Pengumpulan data ditempuh mulai dari observasi, wawancara, dan analisis dokumen yang berkaitan dengan permasalahan tersebut. Sumber data dalam penelitian ini adalah guru dan peserta didik di sekolah terkait. Teknik validasi pada penelitian ini menggunakan validasi triangulasi teknik. Hasil penelitian menunjukkan bahwa penggunaan media Logic Pro X dan E-Gamelan dalam proses pembelajaran praktik karawitan SMP cukup efektif membantu guru dalam mencapai tujuan pembelajaran. Lebih lanjut, sebagian besar para siswa memberikan respon positif terhadap proses pembelajaran yang dilaksanakan.  The COVID-19 emergency period demands that the learning process be carried out online. This hinders the learning process of karawitan practice at SMP Negeri 2 Kretek, Bantul DIY. Therefore, learning media innovations are needed, such as Digital Audio Workstation (DAW), Logic Pro X and the E-Gamelan application. This study aims to describe the use of DAW Logic Pro and E-Gamelan as alternative media for learning karawitan practice online. Data collection was taken starting from observation, interviews, and analysis of documents related to these problems. Sources of data in this study were teachers and students in affiliated schools. The validation technique uses a triangulation validation technique. The study results indicate that using Logic Pro X and E-Gamelan media in the learning process of junior high school karawitan practice is quite effective in helping teachers achieve learning goals. Furthermore, most of the students gave a positive response to the learning process carried out. 


Author(s):  
Юлия Дмитриевна Артамонова ◽  
Сергей Владимирович Володенков

Концепт «медиатизация» фиксирует принципиальные изменения в обществе, произошедшие благодаря развитию современных медиа. Этот концепт активно и широко используется в современных исследованиях; однако концептуализация процессов медиатизации происходит в разных направлениях и различна в разных странах. Между тем уточнение содержания данного концепта и исследовательских допущений, связанных с его употреблением, является важной и самостоятельной задачей. В статье анализируются появление и исходные идеи данного концепта: идея особой медиалогики, как она понималась Д. Элтейдом, идея форматирования, опирающаяся на концепцию медиума как ключа к сообщению последователей М. Маклюэна. Выявлены и представлены проблемные моменты этой концептуализации, связанные, с одной стороны, с тем, что сложные формы анализируются как простые, что приводит к неверным аналогиям; с другой – с пониманием медиума вне необходимых для его функционирования материальных и организационных условий. В то же время показывается, что ряд критических аргументов в адрес данных концепций, связанных, например, с игнорированием этического измерения и осознанности сообщения в модели Маклюэна, неправомерны. Представлены основные взгляды на датировку процессов медиатизации. Выделяются ключевые посылки введения концепта «медиатизация», связанные с разделением собственно действительности и конструктов этой действительности, а также отсутствием единой логики формирования различных медиатизированных социальных миров. Показывается направление дальнейшей эволюции исследований, использующих данный концепт, – оно связано с идеями различных медиалогик, а не единой медиалогики и представлено тремя основными подходами: стратегией понимания медиа как института, под действием которого трансформируется логика других игроков; стратегией анализа «медиатизированных социальных миров», базирующейся на идеях семиотики, постструктуралистских подходах к анализу дискурса, а также различных интерпретациях социальных миров; «технологической» стратегией, демонстрирующей связь «грамматики медиа» и трансформации мыслительных привычек. The concept “mediatization” captures fundamental changes in society due to the development of modern media. It is actively and widely used in modern research, but the conceptualization of mediatization processes takes different directions and differs in different countries. Meanwhile, clarifying the content of this concept and the research assumptions associated with its use is an important and independent task. The article analyzes the appearance and initial ideas of this concept: the idea of a special media logic, as it was understood by David Altheide, the idea of formatting based on the concept of the medium as the key to the message developed by the followers of Marshall McLuhan. The problematic aspects of this conceptualization are identified and presented. On the one hand, complex forms are analyzed as simple, which leads to incorrect analogies; on the other, they are related to the understanding of the medium outside of the material and organizational conditions necessary for its functioning. At the same time, it is shown that a number of critical arguments against these concepts related, for example, to ignoring the ethical dimension and the awareness of the message in the McLuhan model are invalid. The main views on the dating of mediatization processes are presented. The key premises of the introduction of the “mediatization” concept are identified; they are connected with the separation of reality itself and constructs of this reality, as well as the lack of a single logic for the formation of various mediatized social worlds. The direction of further evolution of studies using this concept is shown. It is associated with ideas of different media logics, not a single media logic, and is represented by three main approaches: (1) a strategy of understanding media as an institution whose influence transforms other actors’ logic; (2) a strategy of analyzing “mediatized social worlds” that is based on the ideas of semiotics, poststructuralist approaches to discourse analysis, and different interpretations of social worlds; (3) a “technological” strategy that demonstrates the connection between “media grammar” and the transformation of thinking habits.


2021 ◽  
Vol 20 (02) ◽  
pp. A06
Author(s):  
Arko Olesk

We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.


2021 ◽  
Vol 5 ◽  
pp. 51-66
Author(s):  
Alvar Peris Blanes ◽  
Guillermo López García ◽  
Lorena Cano Orón ◽  
Vicente Fenoll

This paper analyses how political rallies develop in an age of intense mediatisation in which politicians and media influence one another. In this connection, we look at the Regional Elections held in the Valencian Autonomous Community in April 2019. For the first time, these coincided with a General Election, so that even more was at stake than usual. We wanted to know how political rallies were designed and what impact they had on both social networks and on television. The data were obtained through a qualitative observational analysis of the key rallies of the main parties taking part in the elections (PP, PSOE, Compromís, Ciudadanos, Unidas Podemos, and Vox). We combined that approach with a quantitative methodology for content analysis of the various rally postings made by parties and their leaders on their official Facebook and Twitter accounts. We also studied À Punt’s TV coverage of the same rallies in its news. On the one hand, the results indicate that election rallies continue to be highly ritualised events. Political parties carefully plan their rallies, always mindful of how these will be reported in today’s highly fragmented media systems — especially in social networks. On the other hand, our study suggests that information on rallies is still tightly controlled by the parties — something that is commonplace in Spanish election campaigns.


2020 ◽  
Vol 13 (4) ◽  
pp. 719-743
Author(s):  
Henk Erik Meier ◽  
Jörg Hagenah ◽  
Malte Jetzke

As Hutchins and Rowe have emphasized, digital plenitude will fundamentally affect sports broadcasting. In particular, niche sports will be confronted with a more difficult media environment in which the chances of being telecast may increase, while the chances of finding an audience are likely to decrease. Therefore, niche sports face the need to further submit to a media logic. The current research is a case study involving an analysis of the 2018 European Championships from a mediatization perspective. While the findings show how aggregation helped to revitalize audience interest, the case study reveals that the future of niche-sport broadcasting is uncertain, because the audience habits that the European Championships exploited are fading.


2020 ◽  
pp. 000169932097170
Author(s):  
Anne Krogstad ◽  
Audrey Stark

Using classic elite understandings as our point of departure, we specify the constituent elements and repertoires of the cultural elite as these are described in Swedish and Norwegian newspapers. Through qualitative and quantitative content analyses, we contextualize and compare the cultural elite through five occupational categories and five main themes, and we ask how these characterizations affect the role this elite plays in politics. Also, we suggest a theoretical apparatus for how to link thematic analysis to national cultural repertoires and configurations. We find that there is a higher percentage of references to artists and those with authority over culture production in Sweden than in Norway, while the cultural elite are referred to as academics and culture policy influencers more often in Norway. Another finding is a high level of similarity between the two countries’ view of the cultural elite as snobbish, politically correct, powerful, arrogant and privileged. The study shows that the cultural elite are drawn into a media logic in which they are portrayed as despised adversaries of ordinary people. However, the cultural elite is a more politically contentious label in Sweden than in Norway. The Swedish cultural elite are described as both more cherished and more despised. Moreover, access to membership in the cultural elite is more difficult, and the polarization between the cultural elite and ordinary people is stronger in Sweden.


2020 ◽  
Vol 45 (s1) ◽  
pp. 603-623
Author(s):  
Mojca Pajnik ◽  
Marko Ribać ◽  
Peter Sekloča

AbstractWe suggest the “sensitizing concept of mediatization” as an analytical tool to analyze public communication of social movements in times of social, economic and political crisis, and we apply the tool to explore the case of the Slovenian uprisings of 2012–13. First, theoretically, we couple Tilly’s understanding of social movements’ practices with Hjarvard’s distinction between “direct” and “indirect” forms of mediatization. Second, in the empirical part, we categorize and classify movement organizations, activist initiatives and political groups into two distinct groups and observe how they respond to the media logic of newsworthiness and the political logic of office-seeking during the contentious actions of mass mobilization. We observe asymmetrical responses to processes of mediatization, which vary according to organizational structure, practices and movements’ vision of social transformation. The article shows how different protest groups respond to the three media logic techniques: a) personalization of political actors, b) decontextualization and simplification of transformative potential that are inherent to protest cycles, and how the two mobilized groups interact with the journalistic focus on c) spectacle and images of violence. We argue that the more the specific movement/group expresses criticism over the interplay of the media and the political logic, marked by the three discursive modes mentioned, the less it adopts the dominant media logic and the more it seeks for alternative and innovative media action.


2020 ◽  
Vol 45 (s1) ◽  
pp. 513-534
Author(s):  
Tine Ustad Figenschou

AbstractInspired by an institutional logics approach, this article analyzes the barriers to and drivers of the integration of social media in the communication practices in Norwegian ministries. Drawing on rich ethnographic data, the paper analyzes the process of integrating social media logic into government communication units that were largely organized through a news media regime. To understand the process, it emphasizes four dimensions: how the symbolic resources, material resources, formal rules and practices have defined the logics of government communication in the period studied (May 2015–May 2016). The analysis meets the call for more empirical investigation into the interplay between the traditional news logics and new digital logics.


2020 ◽  
Vol 6 (4) ◽  
pp. 205630512098105
Author(s):  
José van Dijck ◽  
Donya Alinead

This article examines the role of social media dynamics in the public exchange of information between scientists (experts), government (policy-makers), mass media (journalists), and citizens (nonexperts) during the first 4 months after the Covid-19 outbreak in the Netherlands. Over the past decade, the institutional model of science communication, based on linear vectors of information flows between institutions, has gradually converted into a networked model where social media propel information flows circulating between all actors involved. The question driving our research is, “How are social media deployed to both undermine and enhance public trust in scientific expertise during a health crisis?” Analyzing the public debate during the period of the corona outbreak in the Netherlands, we investigate two stages: the emergency response phase and the “smart exit strategy” phase, discussing how scientific experts, policy-makers, journalists, and citizens appropriate social media logic to steer information and to control the debate. We conclude by outlining the potential risks and benefits of adopting social media dynamics in institutional contexts of science communication.


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