Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s
image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing
incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the
beginning.
Online marketing has become more and more used in recent years, whether it is about promoting products or services,
or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online
communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there
has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection,
advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on
them.