promotion effort
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2021 ◽  
Vol 4 (6) ◽  
pp. 1491-1497
Author(s):  
Ganik Sakitri ◽  
Ratna Kusuma Astuti

ABSTRAK Covid-19 adalah virus baru penyebab penyakit saluran pernafasan. Untuk mendukung program pemerintah dalam upaya memutus rantai penularan Covid-19 perlu partisipasi dan dukungan dari masyarakat. Menjaga imunitas sangat penting terutama ditengah pandemi Covid-19. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pendidikan kesehatan kepada masyarakat dalam pencegahan covid 19. Upaya promosi kesehatan ini dapat dilakukan dengan menggunakan berbagai metode dan media yang dapat disesuaikan dengan sasaran. Cara efektif dalam pendekatan kelopok adalah dengan metode ceramah dan alat bantu yaitu leaflet. Terdapat peningkatan pengetahuan lansia tentang covid 19 di desa Kedungan, Pedan, Klaten. Kata kunci: Lansia, imunitas, covid 19  ABSTRACT Covid-19 is a new virus that causes respiratory disease. To support government programs in an effort to break the chain of transmission of Covid-19 needs the participation and support of the community. Maintaining immunity is very important, especially in the midst of the Covid-19 pandemic. The purpose of this community service activity is to provide health education to the community in preventing COVID-19. This health promotion effort can be done using various methods and media that can be adapted to the target. The effective way in the group approach is the lecture method and assistive tools, namely leaflets. There is an increase in the knowledge of the elderly about covid 19 in the village of Kedungan, Pedan, Klaten. Keywords: Elderly, immunity, covid 19


2021 ◽  
Vol 7 (1) ◽  
pp. 31
Author(s):  
Musthofa Galih Pradana ◽  
Azriel Christian Nurcahyo ◽  
Fandli Supandi

Kebijakan Promosi dari Universitas untuk mendapatkan mahasiswa baru merupakan hal yang vital bagi kelancaran proses penerimaan Mahasiswa Baru. Pihak lembaga perlu mengkaji dan melakukan analisis yang baik sebelum melakukan promosi. Di era sekarang, banyak media yang dapat dijadikan sebagai media promosi. Dengan berkembangnya cara penyebaran informasi serta banyaknya media pihak yang berkepentingan sudah seharusnya jeli mana yang mendapat prioritas lebih dari semua banyak lini media tempat promosi. Ketika tingkat prioritas sudah ditentukan maka upaya promosi akan menjadi lebih mudah dan lebih tepat sasaran. Akan tetapi penentuan tingkat prioritas tidak dapat dilakukan secara asal dan sembarangan. Perlu dilakukan pengkajian yang lebih dalam bukan hanya sekedar intuisi belaka. Penelitian ini membahas tentang pengaruh promosi dengan minat calon mahasiswa memilih AMIKOM sebagai universitas pilihan dengan acuan tiga variable yaitu sosial media, website, dan referensi alumni. Pengolahan data menggunakan software SPSS dan SPSS AMOS untuk mencari validitas, reliabilitas dan uji hipotesis. Hasil yang didapatkan adalah semua variable signifikan, dengan urutan dari nilai tertinggi ke terendah adalah Sosial Media, Referensi Alumni, dan Website. Kata Kunci—Promosi, Validitas, Reliabilitas, HipotesisPromotion policy from the University to get new students is vital for the smooth process of admission of New Students. The institution needs to review and conduct a good analysis before conducting a promotion. In this era, many media can be used as promotional media. With the development of ways of disseminating information and the many media interested parties it should be observant which gets priority over all the many lines of media wherepromotion. When the priority level has been determined, the promotion effort will be easier and more targeted. However, the determination of priority levels cannot be done arbitrarily and carelessly. Deeper studies need to be done not just mere intuition. This study discusses the effect of promotion with the interest of prospective students choosing AMIKOM as the university of choice with three variables reference, namely social media, website, and alumni reference. Data processing using SPSS and SPSS AMOS software to find validity, reliability, and hypothesis testing. The results obtained are all significant variables, with the order from highest to lowest values are Social Media, Alumni Reference, and Website.Keywords— Promotion, Validity, Reliability, Hypothesis


2021 ◽  
Vol 6 (2) ◽  
pp. 329-345
Author(s):  
Bayad Jamal Ali ◽  
Govand Anwar

Changes and uncertainties have compelled a dramatic change in organizational fundamentals over the last two decades. Owing to internal and external pressures, businesses have been forced to closely track their environments in order to build awareness of opportunities and obstacles in order to stay competitive. The aim of this study is to look into the role of competitive intelligence in small and medium businesses in Iraq's Kurdistan region making business performance. However, the researchers measured the direct impact on business performance at small and medium businesses using five competitive intelligence dimensions (extensiveness' network, third-party strategy, Homophily, Issue awareness, and promotion effort). Furthermore, the researchers used competitive intelligence as a mediator to quantify its impact on business performance, allowing the analysis to explore the indirect role of competitive intelligence. To investigate the role of competitive intelligence in making business performance at small and medium businesses in Iraq's Kurdistan region, the researchers used hierarchal multiple regression and the Sobel test. However, the researchers measured the direct impact on business performance at small and medium businesses using five competitive intelligence dimensions (extensiveness network, third-party strategy, homophily, issue awareness, and promotion effort). Furthermore, the researchers used competitive intelligence as a mediator to quantify its impact on business performance, allowing the analysis to explore the indirect role of competitive intelligence. Competitive intelligence dimensions (extensiveness network, third-party strategy, homophily, issue awareness, and promotion effort) were used to assess the direct and indirect effect of competitive intelligence on business performance at small and medium businesses.


2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Rosna Kurnia ◽  
Dety Aryani Relubun ◽  
Wahyu Ismail Kurnia ◽  
Roni Ismail

Each religion obliges its followers to do philanthropy deed. Zakat is one of philanthropy tenets in Islam. In Islam, zakat is believed to be one of the vital instruments in an effort to eradicate poverty, decrease unemployment rate, and improve the life quality of society. As Muslim majority country, Indonesia rightly need to optimize the zakat philanthropy program through stimulating people's inclination to become loyal zakat philanthropist or Muzakki in one of the Zakat collection agencies in Indonesia. This research, therefore, is aiming at analyzing the influence of promotion on forming people's interest in becoming Muzakki in one of the Zakat agencies in Ambon, Maluku province. The quest was particularly conducted in YAKESMA Zakat Agency in Ambon. The data collection processes were literary study, interview, and questionnaire allotment regarding the research. As for the data analyzing, the simple linear regression analysis was used with variables consisting of promotion scale and people's proclivity of 25 out of 154 respondents. The outcome of the research indicated that the promotion scale has a significant improvement of people's proclivity to become Muzakki or zakat philanthropist in YAKESMA Zakat agency in Ambon. The promotion effort contributed 78.9 percent in forming Ambonese’s proclivity to become loyal zakat philanthropist (Muzakki) in YAKESMA Zakat agency in Ambon.


Author(s):  
Sunita Mehta ◽  
Kuldeep Chaudhary

Increased competition in market leads to the interaction between marketing and production of a firm in segmented market. This paper considers the problem of finding an optimal promotion and production strategy, where the consumer demand rate depends on differentiated and mass promotion efforts. Differentiated promotions can reach each segment independently and mass promotion reaches it with a fixed segment-spectrum. Under reasonable conditions, two optimal control problems are formulated. The first one considers a single source inventory and multi-segmented demand problem. In the second, a multi-segmented inventory and demand problem is considered, where it is assumed that the firm chooses an inventory directed to each segment. The solution to both problems is obtained by using Pontryagin's maximum principle. Numerical examples are provided to illustrate the applicability of proposed models. The discretized version of the problem is formulated and solved on some numeric data.


2019 ◽  
Vol 4 (2) ◽  
pp. 187-194
Author(s):  
Sulistyawati Sulistyawati

HEALTH COUNSELING AND PROMOTION IN THE PREVENTION OF HYPERTENSION FOR THE COMMUNITY OF BINTARAN HAMLET, BANTUL, DIY. Hypertension is a condition of increased blood pressure in arteries that increase the cause of the heart to work more than usual to circulate blood through the blood vessels. Precautions if not properly treated will cause other diseases such as sroke. This dedication is carried out with active lectures and discussions with participants. From these activities it is known that people already know the hypertension and the way of prevention but difficult to realize in everyday life. So, in the future there should be a creative health promotion effort and target the right people/groups that can bring about change.


2019 ◽  
Vol 8 (2) ◽  
pp. 185
Author(s):  
Lina Handayani ◽  
Arzani Arzani ◽  
Mahayu Agustia Jayanti ◽  
Rini Puji Astuti ◽  
Della Noviyanti ◽  
...  

Motivation for breastfeeding and social support is very important for the success of exclusive breastfeeding. Breastfeeding support and motivation is obtained from family, leaders and the government. The implication of the government support given is the existence of regulations for organizer of public facilities that stating that the owner of public facilities must support the exclusive breastfeeding program at the airport. The airport is an important means for the mobility of both domestic and foreign tourist. The role of airport is very important to realizing healthy tourism. This study used a case study design. The subjects of this study were the leaders, staff and visitors of Adisutjipto International Airport. The number of informants is five people. The research instruments were interview guides and observation forms. Knowledge, attitudes and informant support for the exclusive breastfeeding program are good. There needs to be a stronger promotion effort for all levels of society so that exclusive breastfeeding programs can be achieved. Provision of nursery rooms at Adisutjipto International Airport is in accordance with government standards with facilities such as tables, chairs, baby boxes, washing stand, dispensers and trash can. Adisutjipto International Airport is confirmed as a breastfeeding friendly airport.


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