Research Handbook of Marketing in Emerging Economies
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Published By Edward Elgar Publishing

9781784713171

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Data collection procedure equivalence in emerging economy market research

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00008 ◽

2017 ◽

pp. 9-29

Author(s):

Pervez N. Ghauri

Keyword(s):

Data Collection ◽

Market Research ◽

Emerging Economy ◽

Data Collection Procedure

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Introduction: Marketing in emerging economies

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00007 ◽

2017 ◽

pp. 1-8

Author(s):

Marin A. Marinov

Keyword(s):

Emerging Economies

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Marketing in Bulgaria: A small emerging economy and multicultural markets

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00020 ◽

2017 ◽

pp. 265-286

Author(s):

Vesselin Blagoev

Keyword(s):

Emerging Economy

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Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00018 ◽

2017 ◽

pp. 222-240

Author(s):

Sergei F. Sutyrin

Keyword(s):

Consumer Behaviour

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Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00013 ◽

2017 ◽

pp. 113-124

Author(s):

Marie-Laure Baron

Keyword(s):

Emerging Economies ◽

Multinational Corporation

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Psychobranding of emerging economy firms: Building emotional connections with local consumers

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00012 ◽

2017 ◽

pp. 89-112

Author(s):

G. Nicolás Kfuri

Keyword(s):

Emerging Economy

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Opening the black box of Russian culture in B2B relationships

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00017 ◽

2017 ◽

pp. 197-221

Author(s):

Carl Arthur Solberg

Keyword(s):

Black Box ◽

Russian Culture ◽

B2b Relationships

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Perceived advertising intrusiveness and avoidance in emerging economies: The case of China

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00014 ◽

2017 ◽

pp. 125-145 ◽

Cited By ~ 1

Author(s):

Dan A. Petrovici

Keyword(s):

Emerging Economies

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Marketing accountability in emerging economy firms

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00010 ◽

2017 ◽

pp. 55-71

Author(s):

Maja Arslanagić-Kalajdžić

Keyword(s):

Emerging Economy ◽

Marketing Accountability

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Diffusion of supermarkets in Bangladesh: Miles to go

Research Handbook of Marketing in Emerging Economies ◽

10.4337/9781784713171.00021 ◽

2017 ◽

pp. 287-300 ◽

Cited By ~ 1

Author(s):

M. Yunus Ali

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Research Handbook of Marketing in Emerging EconomiesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

Data collection procedure equivalence in emerging economy market research

Introduction: Marketing in emerging economies

Marketing in Bulgaria: A small emerging economy and multicultural markets

Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream

Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation

Psychobranding of emerging economy firms: Building emotional connections with local consumers

Opening the black box of Russian culture in B2B relationships

Perceived advertising intrusiveness and avoidance in emerging economies: The case of China

Marketing accountability in emerging economy firms

Diffusion of supermarkets in Bangladesh: Miles to go

Research Handbook of Marketing in Emerging Economies
Latest Publications