Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies

2021 ◽  
pp. 1-23
Author(s):  
Mohammed T. Nuseir ◽  
Ghaleb A. El Refae
Keyword(s):  
Empirical Research ◽  
Marketing Strategies ◽  
Educational Marketing ◽  
Factors Influencing

Trust in Artificial Intelligence: Meta-Analytic Findings

2021 ◽  
pp. 001872082110139
Author(s):  
Alexandra D. Kaplan ◽  
Theresa T. Kessler ◽  
J. Christopher Brill ◽  
P. A. Hancock
Keyword(s):  
Artificial Intelligence ◽  
Empirical Research ◽  
Meta Analysis ◽  
Automated Vehicles ◽  
Factors Influencing ◽  
Moderating Factors ◽  
Shared Context ◽  
Build Systems ◽  
Significant Factors

Objective The present meta-analysis sought to determine significant factors that predict trust in artificial intelligence (AI). Such factors were divided into those relating to (a) the human trustor, (b) the AI trustee, and (c) the shared context of their interaction. Background There are many factors influencing trust in robots, automation, and technology in general, and there have been several meta-analytic attempts to understand the antecedents of trust in these areas. However, no targeted meta-analysis has been performed examining the antecedents of trust in AI. Method Data from 65 articles examined the three predicted categories, as well as the subcategories of human characteristics and abilities, AI performance and attributes, and contextual tasking. Lastly, four common uses for AI (i.e., chatbots, robots, automated vehicles, and nonembodied, plain algorithms) were examined as further potential moderating factors. Results Results showed that all of the examined categories were significant predictors of trust in AI as well as many individual antecedents such as AI reliability and anthropomorphism, among many others. Conclusion Overall, the results of this meta-analysis determined several factors that influence trust, including some that have no bearing on AI performance. Additionally, we highlight the areas where there is currently no empirical research. Application Findings from this analysis will allow designers to build systems that elicit higher or lower levels of trust, as they require.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

scholarly journals The relationship between the National Senior Certificate and the National Benchmark Test for accounting students at a South African university

2021 ◽  
Vol 12 (01) ◽  
Author(s):  
Riley Carpenter ◽  
◽  
Lily Roos ◽  
Keyword(s):  
South Africa ◽  
Academic Performance ◽  
Black Students ◽  
South African ◽  
Empirical Research ◽  
Accounting Students ◽  
Strong Correlations ◽  
Benchmark Test ◽  
Factors Influencing ◽  
The Relationship

The South African accounting profession needs racial transformation. Consequently, students pursuing the chartered accountant (South Africa) (CA(SA)) designation, especially at-risk Black students, require adequate support. To be successful, the support must be driven by factors influencing students’ academic performance. As prior academic performance is one such factor, this study examines the relationship between the National Senior Certificate (NSC) exams and the National Benchmark Test (NBT) for students enrolled in an accounting degree at a South African university. Due to numerous moderate and strong correlations between NSC and NBT results, without multicollinearity, it was concluded that both sets of results should be considered as factors contributing to students’ academic performance. The findings highlight the need for further empirical research on NSC and NBT results as determinants of success for accounting students.

scholarly journals STRATEGI PEMASARAN BEPANG MENGGUNAKAN KOMBINASI METODE SWOT AHP DI INDUSTRI BEPANG UD. CAP BUNGA

2019 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Rizki Amalia ◽  
Nina Hairiyah
Keyword(s):  
Electronic Media ◽  
Marketing Strategies ◽  
Printing Press ◽  
Product Packaging ◽  
Expert Choice ◽  
Factors Influencing ◽  
Quality Product ◽  
Simple Product ◽  
Quality Material ◽  
Analysis Of Swot

Trade (UD) Cap Bunga an industry houselhold products unlike bepang located in pelaihari sout Kalimantan. Research purpose analyze what factors most affect planning marketing strategies bepang internally and externally. Determine marketing strategies bepang uses the training ahp by the application of expert choice 2000. Methods used is the methods of Analysis Strengh, Weaknes, Opportunities, Threat ( SWOT) and  Anaytic Hirerarchy Proces (AHP). The results of marketing strategies factors influencing the bepang is. Power (Strengh) bepang products quality product using the resulting 4,66 and industry bepang obtain certificates/business licensing letter 4,33 produced by the. Weaknes (weaknes) bepang use simple product packaging and the products of the 2,66 bepang not easlily repaired by 1,66 score.Opportunities (opportunities) product bepang easy marketed the score by which  produced 4,66  and products bepang competitive with other products the score the was produced 4,66.Threat (threat) in marketing not promote a printing press and electronic media the score that was produced 2,66 and is a product similar with score that was produced 3. Alternative marketing strategy using the method of analysis of SWOT AHP is to maintain quality material so that the certificate/letter of bussiness permission to make bepang product UD. Cap Bunga easy to market and qualite competitive with ather products.

FACTORS INFLUENCING INTERNATIONAL MULTICULTURAL DIALOGUE IN EDUCATIONAL ENVIRONMENT (Results of empirical research)

2015 ◽  
Vol 7 (1) ◽  
pp. 51-57
Author(s):  
MAYRANUSH GEVORGYAN
Keyword(s):  
Empirical Research ◽  
Educational Environment ◽  
The Real ◽  
Cultural Shock ◽  
Factors Influencing ◽  
Process Formation ◽  
Constructive Engagement

The article focuses on the analysis of factors which influence positively or negatively on the constructive international multicultural dialogue. Not only basic factors preventing constructive engagement in multicultural educational environment such as ethnocentrism, cultural shock, stereotypification, but also the factors which influence positively on this process formation of tolerance consciousness, national self-consciousness and others are marked in the article. Data of empirical researches which show the real attitude of students of Armenian universities to this problem are illustrated.

scholarly journals Internet Marketing Adoption by Iranian Distribution Industry

2018 ◽  
Vol 9 (2) ◽  
pp. 33-61
Author(s):  
Sepideh Zahiri ◽  
Hatem El-Gohary ◽  
Javed Hussain
Keyword(s):  
Developing Countries ◽  
Middle East ◽  
Technology Adoption ◽  
Empirical Research ◽  
New Technology ◽  
Internet Marketing ◽  
Developed Countries ◽  
Marketing Strategies ◽  
The Internet ◽  
New Technology Adoption

This article describes how although the internet has become a significant platform for the advancement of marketing strategies and developments, there have been inadequate empirical research efforts concerning its adoption for conducting internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology adoption in developed countries, while there have been inadequate empirical research efforts concerning its adoption in developing countries. It is widely recognised that the adoption of internet marketing can offer substantial opportunities for Small and Medium Sized Enterprises (SMEs). In developing countries, internet marketing opportunities can be a meaningful approach for SMEs to be able to compete with large businesses and to access, with lowest possible costs, targeted customers.

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