Exploring market orientation among Chinese small and medium-sized enterprises

2017 ◽  
Vol 11 (4) ◽  
pp. 617-636 ◽  
Author(s):  
Long Zhang ◽  
Ali Kara ◽  
John E. Spillan ◽  
Alma Mintu-Wimsatt
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Large Scale ◽  
Empirical Support ◽  
Three Dimensions ◽  
Orientation Measurement ◽  
Content Type ◽  
Geographic Concentration ◽  
Marketing Orientation ◽  
Business Function

Purpose The role of marketing as a business function is rapidly changing in China. Consequently, their views on marketing orientation – whether it is accepted, rejected, modified or reframed – have been seriously impacted. This paper aims to report on the results of a survey among Chinese small- and medium-sized enterprise (SME) managers and their perceptions of the market-orientation philosophy. In particular, emphasis was placed on three dimensions of market orientation: intelligence generation, intelligence dissemination and responsiveness. The effect of market orientation on business performance was also examined. Design/methodology/approach The authors collected data from 214 managers from SMEs. These businesses were located in the cities of Beijing, Shanghai and Shenzhen. The commonly used market orientation (MARKOR) measure was used to test the hypotheses. Findings Consistent with the extant literature, the findings provided empirical support for the three dimensions of market orientation among Chinese SME. The authors also found that a positive relationship existed between Chinese SME market orientation and firm performance. Research limitations/implications This study provides major insights into the market orientation measurement and practices of SME in China. From a measurement perspective, the empirical support for MARKOR across a non-Western context is noteworthy. From a practitioner perspective, the implications relating to understanding Chinese SME and how these companies can best market their products and services to their respective markets are critical. Some of the limitations of our study relates to the sample size, convenience sampling and geographic concentration of the respondents. Originality/value This study addresses the gaps in the literature by exploring market orientation in non-large scale businesses as well as the adaptation of the concept in a non-Western cultural setting. The findings extend the conceptualization and application of market orientation to Chinese SME.

Human capital readiness and global market orientation in Indonesian Micro-, Small- and-Medium-sized Enterprises business performance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bambang Tjahjadi ◽  
Noorlailie Soewarno ◽  
Viviani Nadyaningrum ◽  
Aisyah Aminy
Keyword(s):  
Human Capital ◽  
Market Orientation ◽  
Business Performance ◽  
Global Market ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Content Type ◽  
Marketing Orientation

PurposeThis study aims to investigate whether human capital readiness affects business performance, and if so, whether the effect is mediated by global market orientation.Design/methodology/approachThis is a quantitative study employing partial least square structural equation modeling (PLS-SEM) to test the hypotheses. Using a survey method, the data were collected using both online and offline questionnaires. As many as 433 owners/managers of micro-, small- and-medium-sized enterprises (MSMEs) in the East Java Province of Indonesia participated in this study. A mediating research framework was developed to investigate the mediating role of global marketing orientation on the human capital readiness–business performance relationship.FindingsThe results show that human capital readiness has a direct and positive effect on business performance. Further analysis reveals that global market orientation partially mediates the effect of human capital readiness on business performance.Research limitations/implicationsFirst, this study focuses on the MSMEs in the East Java Province of Indonesia. Caution needs to be taken if the results are generalized to other regions. Second, it employed a survey method that is commonly criticized as having the potential to be biased.Practical implicationsThe findings provide a more comprehensive understanding of owners/managers of human capital readiness and how it should be improved to better execute global market orientation strategies to achieve the desired business performance.Social implicationsBecause MSMEs play a crucial role in society, this study provides a general model to improve the welfare of society by enhancing the MSMEs' business performance. By understanding its antecedents, namely, human capital readiness and the global market orientation, improvements can be made.Originality/valueHuman capital readiness has been rarely examined in previous studies. This is the only study applying the constructs of human capital readiness, global market orientation and business performance to the Indonesian MSME research setting.

Market orientation and service quality: opponents or colleagues

2014 ◽  
Vol 6 (2/3) ◽  
pp. 98-111 ◽  
Author(s):  
Angelos Pantouvakis
Keyword(s):  
Service Quality ◽  
Empirical Evidence ◽  
Market Orientation ◽  
Business Performance ◽  
Design Methodology ◽  
Combined Effects ◽  
Present Survey ◽  
Content Type ◽  
Marketing Orientation

Purpose – This paper aims to investigate the effects of market orientation (MO) and service quality (SQ) logic on business performance. It is generally believed that MO and SQ are different philosophies, as the first, mainly, focuses on the “external orientation or market based considerations”, whereas the second mainly falls into the “internal orientation or resource based” of the firm. However, very little empirical evidence is provided to examine their relationships and comment on their role in achieving superior business performance. Design/methodology/approach – Drawing evidence from 400 shipping firms, this study examines the role of these two concepts (MO and SQ) on shipping companies’ business performance and attempts to classify cases according to their score on those constructs. Findings – Analysis revealed that despite what was thought by most managers inside and outside the maritime sector, all shipping firms are strongly market-oriented and that SQ and business performance are closely related to each other. Originality/value – The present survey, using a sample of 700 maritime professionals from some 400 shipping companies in Greece, aimed at exploring the combined effects of marketing orientation and quality on their performance. It further discriminates among three types (states) of companies based on their MO and SQ scores.

Talent management and organizational sustainability: role of sustainable behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Mujtaba ◽  
Muhammad Shujaat Mubarik
Keyword(s):  
Structural Equation ◽  
Large Scale ◽  
Talent Management ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Organizational Sustainability ◽  
Substantial Impact ◽  
Content Type

Purpose This study aims to examine the role of talent management (TM) in improving organizational sustainability (OS). The study also investigates employees’ sustainable behaviour (SB) in achieving three-dimensional sustainability goals (i.e. economic, social and environmental). Design/methodology/approach This study focused on medium and large-scale manufacturing firms, whereas the sample size was 196 firms. Data was collected through close-ended questionnaires using the cluster sampling technique. The partial least square-structural equation modelling was used to estimate the modelled relationships. Findings Results show a significant direct impact of TM on OS. Likewise, the results also show a substantial impact of all three dimensions of TM (acquisition, development and retention) on OS. Results confirm that employees’ SB positively mediates between TM and OS. Research limitations/implications The study focuses on the manufacturing sector of Pakistan. The study’s findings imply that TM strategies are an indispensable source of sustainability to attract, develop and retain talented employees in the situation of talent shortage. Moreover, sustainable employees’ behaviour is also depicted as a positive role between TM and OS because sustainable success is not only required the expertize of employees, but it also needs the dedication of employees. Practical implications This study enhances the understanding of TM’s role in improving the OS. The findings imply that a firm should consider TM as the apex strategy for elevating the performance. Findings also reveal the need to adopt a comprehensive strategy or system to manage the talent of an organization. Originality/value Linking the TM with OS and SB is the novelty of the study.

Role of market orientation in sustainable performance

Humanomics ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 352-375 ◽  
Author(s):  
Soheil Kazemian ◽  
Rashidah Abdul Rahman ◽  
Zuraidah Mohd Sanusi ◽  
Abideen A. Adewale
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Competitor Orientation

Purpose Without prejudice to the efficacy of other poverty alleviation mechanisms, micro-financing arguably enjoys relative prominence. However, notwithstanding the remarkable loan repayment rate that the microfinance firms report, they still face the challenge of sustainability. The paper aims to provide insights into how three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, affect the two aspects of the sustainability of microfinance institutions (MFIs; management and financial). Design/methodology/approach To achieve this goal, this study focuses on Amanah Ikhtiar Malaysia (AIM), a leading microfinance provider which is also the largest MFI in South East Asia. Data elicited via a survey questionnaire administered on 190 management staff of AIM across Malaysia are subjected to statistical analysis via the partial least square-structural equation modeling using SmartPLS 2.0. Findings The results provide empirical evidences that indicate that management sustainability is significantly influenced by customer orientation and inter-function coordination. However, only customer orientation affects the financial sustainability of AIM. Nevertheless, competitor orientation has non-significant effects on both aspects of sustainability of AIM. Research limitations/implications The result of the paper contributes to the literature in understanding the long-term sustainable financial and social performance-based market orientation. Originality/value Findings are useful for policy makers, management of MFIs, practitioners and academics to enhance microfinance system. Managerial implications, limitation of the study and suggestions for future research are also included.

scholarly journals Accountability via social and financial performance of the hospitality sector: the role of market orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soheil Kazemian ◽  
Hadrian Geri Djajadikerta ◽  
Saiydi Mat Roni ◽  
Terri Trireksani ◽  
Zuraidah Mohd-Sanusi
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Customer Orientation ◽  
Social Performance ◽  
Three Dimensions ◽  
Content Type ◽  
Top Managers ◽  
The Social ◽  
Competitor Orientation ◽  
Hospitality Sector

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.

The role of marketing and product design in driving firm’s performance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mónica Canto Primo ◽  
Irene Gil-Saura ◽  
Marta Frasquet-Deltoro
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Product Differentiation ◽  
Structural Equation ◽  
Integrative Model ◽  
Research Approach ◽  
Perceived Effectiveness ◽  
Content Type ◽  
Marketing Orientation ◽  
Design Orientation

Purpose This study aims to suggest an integrative model to investigate design orientation by analyzing its links with market orientation and its ability to generate and maintain a competitive advantage and improve effectiveness. Design/methodology/approach The structural equation technique is used to test the research hypotheses based on data from the Spanish furniture and lighting industries. The data are obtained from the responses of 209 companies to a questionnaire targeted at design and marketing managers. Findings The results suggest that design orientation helps companies to gain competitive advantages in product differentiation and improve business effectiveness. The design orientation is stimulated by proactive market orientation and by marketing-design integration during the development of new products. The design orientation fully mediates the effect of proactive marketing orientation on perceived effectiveness. Originality/value This study uses a quantitative research approach to propose and test an integrative model that relates design orientation with the generation of competitive advantage in product differentiation and perceived effectiveness.

Strategic impact of SCM and SCQM practices on competitive dimensions of Indian manufacturing industries

2019 ◽  
Vol 31 (5) ◽  
pp. 696-721 ◽  
Author(s):  
Mandeep Kaur Sidhu ◽  
Kanwarpreet Singh ◽  
Doordarshi Singh
Keyword(s):  
Business Performance ◽  
Large Scale ◽  
Manufacturing Industry ◽  
Discriminant Validity ◽  
Research Work ◽  
Manufacturing Industries ◽  
Combined Approach ◽  
Total Quality ◽  
Content Type ◽  
Manufacturing Organizations

Purpose The purpose of this paper is to evaluate the capabilities of total quality management (TQM) and supply chain management (SCM) and extract various significant factors which influence the implementation of SCM alone and synergy of both TQM–SCM in terms of business performance of Indian medium and large scale manufacturing industry. Design/methodology/approach In the present study, 116 Indian manufacturing organizations have been extensively surveyed to ascertain the inter-relationships between various success factors and competitive dimensions of SCM alone and for combined approach (TQM–SCM), through different statistical techniques. Further, to evaluate the significance of time period on competitive dimensions, two-tailed t-test has been deployed. Finally the discriminant validity test has been applied to extract highly successful and moderately successful organizations for both approaches. Findings The study compares the contributions played by only SCM initiatives and combined approach (TQM–SCM) initiatives toward realization of significant improvements of various competitive dimensions of Indian manufacturing organizations. Finally, this study reveals that synergistic relationship of TQM and SCM paradigms can be more helpful as compared to only SCM initiatives for Indian manufacturing industries to enhance overall business performance. Originality/value TQM and SCM are considered as performance improvement techniques by the manufacturing organizations. The present research work establishes that combined (TQM–SCM) initiatives have effectively contributed for realization of significant competitive dimensions, progressively from introduction to maturity phases. So, the study stresses upon the need for improving coordination between various manufacturing parameters as well as competitive dimensions of TQM and SCM paradigms to enjoy higher potential of business performance.

Moderation effect of competence of knowledge and innovation: case of Bali

2020 ◽  
Vol 26 (6) ◽  
pp. 1307-1327 ◽  
Author(s):  
Irwan Usman ◽  
Haris Maupa ◽  
Muhammad Idrus ◽  
Siti Haerani ◽  
Nurjanna Nurjanna
Keyword(s):  
Market Orientation ◽  
Textile Industry ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Hypothesis Test ◽  
Field Studies ◽  
Small Scale ◽  
Content Type ◽  
Moderation Effect ◽  
Medium Enterprises

PurposeThis paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.Design/methodology/approachThis research applied research design with quantitative approach based on positivism philosophy, that is, research aimed to test the theory and data which is general to produce findings that are special through hypothesis test. This study was supplemented by field studies as a necessary source of data in the form of trends, attitudes, opinions, perceptions of owners, managers or senior employees of SMEs in the textile industry in Bali, related to the variables used in this study.Findings(1) Market orientation influences business performance, (2) competence of knowledge moderates the influence of market orientation on business performance, (3) innovation moderates the influence of market orientation on business performance.Originality/value(1) Novelty of this research is developing the concept of competence of knowledge associated with business performance in which this relationship has not yet been expressed. (2) Building the concept of innovation development of small-scale industry based on the market orientation. (3) Developing the concept of innovative development of small and medium enterprises of textile industry based on competence of knowledge. (4) Investigating the concept of market orientation and competence of knowledge in an integrated and holistic way to strengthen the innovation and business performance of SMEs of the textile industry in Bali.

An evaluation of transfusion of TQM-TPM implementation initiative in an Indian manufacturing industry

2015 ◽  
Vol 21 (2) ◽  
pp. 134-153 ◽  
Author(s):  
Kanwarpreet Singh ◽  
Inderpreet Singh Ahuja
Keyword(s):  
Business Performance ◽  
Large Scale ◽  
Manufacturing Industry ◽  
Core Competencies ◽  
Current Status ◽  
Total Quality ◽  
Content Type ◽  
Global Challenges ◽  
Manufacturing Performance ◽  
Manufacturing Organization

Purpose – The purpose of this paper is to include investigations of current status of Total Quality Management (TQM) and Total Productive Maintenance (TPM) implementation initiatives as well as benefits attained through synergetic TQM-TPM implementation in the manufacturing organization to assess roadmap followed by Indian manufacturing entrepreneur toward affecting manufacturing performance enhancements. Design/methodology/approach – The study has been carried out in the large scale manufacturing organization in the country that have implemented or are in the process of implementing TPM alone and TQM-TPM both. The study emphasizes upon comparing of business performance enhancements accrued through these quality improvement approaches. Findings – The study revealed that Transfusion of TQM-TPM initiatives can significantly contribute toward the better improvement of manufacturing performance in the organization, rather than TPM alone initiatives, also leading toward realization of core competencies for meeting global challenges. Research limitations/implications – The study is conducted to develop an understanding of contributions of TQM and TPM initiatives in Indian manufacturing industry. The present study endeavors to investigate the effect of an aggressive TQM-TPM implementation plan for strategically meeting global challenges and competition. Originality/value – The study highlights the contributions made by holistic TQM-TPM implementation in an Indian manufacturing enterprise.

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