scholarly journals PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Aleksandra Sekar Melati ◽  
Edi Abdurachman
Keyword(s):  
Purchase Intention ◽  
Comic Books ◽  
Comic Book ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Product Placement ◽  
Analysis Method ◽  
Advertising Strategy ◽  
Personal Attitude ◽  
Significant Factors

Comic books industry in Indonesia is a growing business, yet the creators and the publishers rarely publish local books due to consumers looking at comic books as a low-priced entertainment while being expensive to make. Product placement in comic books is a way to rise funding forpublishers with low profit margin and a way for brands to advertise their company’s products. This research objective is to identify the significant factors in brand attitude regarding the product placement in comic book and therefore the purchase intention of said brand. The research is done through a survey. The questionnaires distributed among the members of Indonesia Comic community i.e.Komunitas Mangaka using simple random sampling technique. Data analysis method used to process the data was multiplelinear regression. From the proposed seven hypotheses, five are supported. Individual factors turned out to be significant in influencing people’s attitude and therefore the purchase intention. Product placement is also significantly increasing brand interest and opinion according to this study. Personal Attitude towards product placement in general is confirmed to be the most significant factor in influencing the attitude towards the brand placed in comic book while the way it’s executed doesn’t significantly affect one’s attitude and purchase intention. Product placement is therefore recommended for companies to consider product placement as advertising strategy.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT KAO INDONESIA

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Pendi Hasyim ◽  
Nuridin Nuridin
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Data Analysis ◽  
Random Sampling ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method

<em>This study aims to determine the Effect of Leadership and Organizational Culture on Employee Performance of PT. Kao Indonesia. The population in this study amounted to 300 employees. By using the Slovin formula a sample of 75 employees was obtained. The sampling technique used is simple random sampling. This study uses a quantitative approach, data for this study were obtained through a questionnaire that was filled out by respondents who had been determined. The data analysis method used is a simple and multiple linear regression analysis method. The research results partially show that leadership has a significant effect on employee performance. Organizational culture has a significant effect on employee performance. While simultaneously leadership variables and organizational culture have a positive and significant effect on the performance of employees of PT. Kao Indonesia.</em>

scholarly journals A study to assess the treatment adherence among patients with type 2 diabetes mellitus in rural and urban population of Bengaluru, South India

2020 ◽  
Vol 7 (8) ◽  
pp. 3105
Author(s):  
Usha Rani S. Padmanabha ◽  
Maheswaran R. ◽  
Shwetha Hiremath ◽  
Puneeth N. ◽  
Renuka Prithviraj
Keyword(s):  
Medication Adherence ◽  
Treatment Adherence ◽  
Urban Population ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Middle Income ◽  
Rural And Urban ◽  
The Mean ◽  
Significant Factors

Background: Globally, around 425 million adults are victims of diabetes with increased prevalence being noted in low and middle income countries. Diabetes was seventh leading cause of death leading to 1.6 million deaths in 2016 (WHO report). Management of diabetes is multifaceted which includes diet, physical activity, screening for complications and medications. Adherence to pharmacotherapy plays an important role in glycemic control. Hence, this study was done to assess the magnitude of treatment adherence and its associated factors among type 2 diabetics.Methods: A community based study was done on patients with type 2 DM in the rural and urban population of Bengaluru. A simple random sampling technique was followed. Medication adherence was assessed using 8 item Morisky's treatment adherence scale.Results: A total of 250 subjects were interviewed, among them 59% were male and 41% were female. The mean age of the subjects was 60.93±10.1 years. The mean treatment adherence scores was 25.9±3.1 years. Among the 250 diabetics, 62% were adherent and 38% were non adherent to anti diabetic medications. Forgetfulness to take medications was one of the reasons for non-adherence with mean scores of 3.12+0.6.Being illiterate, labourers, aged above 60 years, obesity, frequency and multiple dosage was found to be significant factors for non-adherence (p<0.05).Conclusions: Adherence to anti diabetic drugs was found to be 62%. Increased age, illiteracy, occupation, BMI, frequency and multiple doses of drugs were significant factors responsible for medication non adherence. There is a need for reinforcement of health education and motivation for diabetics to improve their medication adherence.

scholarly journals Pengaruh Brand Image, Product Involvement, dan Brand Engagement Terhadap Purchase Intention Teh Pucuk di Kota Jakarta

2020 ◽  
Vol 4 (1) ◽  
pp. 42
Author(s):  
Annisa Intan Ramadhan Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Research Data ◽  
Product Involvement ◽  
Brand Engagement ◽  
Analysis Technique ◽  
Questionnaire Method

This research aims to find out influence of Brand Image, Product Involvement, and Brand Engagement to Teh Pucuk’s Purchase Intention in Jakarta. Research conducted by distributing questionnaires to 272 respondents randomly. Analysis technique used is technique of quantitative analysis. Data of this research was taken from August until Dec 2018. The research data was analyzed by SmartPLS application. The results showed that Brand Image, Product Involvement, and Brand Engagement had significantly influence on Teh Pucuk’s Purchase Intention. The population in this study were people living in Jakarta, researchers took samples of 272 respondents using the questionnaire method. The sampling technique used is simple random sampling, where each element of the population has the same opportunity to be selected as a sample. Brand Engagement had influence Purchase Intention; Brand Image had influence Brand Engagement; Brand Image had influence Purchase Intention; Product Involvement had influence Brand Engagement; and Product Involvement had influence Purchase Intention. Also this research had indirect effect, that Brand Engagement had influence as mediator between Brand Image and Purchase Intention and Product Involvement and Purchase Intention.

scholarly journals The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 58-68
Author(s):  
Dhea Anggeliana ◽  
Muhammad Gunawan Alif ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Simple Random Sampling ◽  
Product Placement ◽  
Regression Method ◽  
Research Approach ◽  
Celebrity Endorsement ◽  
Brand Placement

Objective – This study explores the influence of product placement towards purchase intention while assessing the effectiveness of the ad determined by aspects of prominence, celebrity endorsement, modality, attitude towards movie and attitude towards brand.Methodology – This type of research was a quantitative method using associative research approach and measured by regression method. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 184 respondents in Jakarta, Indonesia, in May 2019.Findings – The research found that modality does have a direct and significant effect on attitude towards the movie, attitude towards the brand, and purchase intention. We also find that celebrity endorsement has an impact on attitude towards the brand and purchase intention, not on attitude towards the movie. Prominence does not seem to have any relationship with all dependent variables.Novelty – Although research has investigated product/brand placement, we extend the literature by investigating modality, prominence, and celebrity endorsement.

scholarly journals Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

2021 ◽  
Vol 11 (9) ◽  
pp. 100-107
Author(s):  
Alek Maulana Muqarrabin ◽  
◽  
Mts Arief ◽  
Idris Gautama ◽  
Pantri Heriyati
Keyword(s):  
Community Engagement ◽  
Purchase Intention ◽  
Online Community ◽  
Perceived Value ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Game Players

Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

scholarly journals Improving Employee Engagement of Muhammadiyah Teachers with Organizational Trust, Distributive Justice, and Psychological Empowerment

The Winners ◽  
2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Cut Rifatmi Fadhilaini ◽  
Heru Kurnianto Tjahjono ◽  
Susanto Susanto
Keyword(s):  
Distributive Justice ◽  
Employee Engagement ◽  
Psychological Empowerment ◽  
Organizational Trust ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Moderating Effect ◽  
Hierarchical Regression ◽  
Future Research ◽  
Analysis Method

The research aimed to look at the factors that significantly influence the teacher’s engagement, especially the factors of organizational trust and distributive justice. In addition, the research was to see the moderating effect of psychological empowerment in the influence of organizational trust on employee involvement and between distributive justice on employee engagement using the hierarchical regression analysis method. The research implemented simple random sampling technique and obtained 150 respondents, who were teachers at Muhammadiyah schools spread across five schools in Kotagede District, Yogyakarta, Indonesia. The results show that organizational trust has a significant effect on employee engagement, while distributive justice does not significantly affect employee engagement. In addition to these factors, psychological empowerment is shown to have a quasi-moderating effect in the effect of organizational trust on employee engagement. Since the analysis is limited to only five Muhammadiyah schools in Kotagede, Yogyakarta, the results cannot generalized. In addition, the COVID-19 pandemic only makes the questionnaires possible via online. Since younger teachers start to dominate, future research is suggested to have a further analysis on different generations (X, Y and Z).

The Effect of Work Engagement and Job Embeddedness on Turnover Intention Moderates by Job Performance

2015 ◽  
Vol 21 (4) ◽  
pp. 847-849
Author(s):  
Theresia Cynthia ◽  
Laksmi Sito Dwi Irvianti
Keyword(s):  
Job Performance ◽  
Work Engagement ◽  
Turnover Intention ◽  
Textile Industry ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Job Embeddedness ◽  
Analysis Method ◽  
The Impact

One of the essential resources in an organization is their human resources which are called employee. Every organization needs good human resource management to manage the relationship and the role of employee to achieve organization’s goal effectively and efficiently. The object of this research was PT. Argo Pantes Tbk that runs its business in textile industry. The purposes of this research was analyzing the impact of Work Engagement and Job Embeddedness to Turnover Intention at PT. Argo Pantes Tbk, partially and simultaneously, and also to analyze the role of Job Performance, as moderating variable. Data of this research were collected through interview and spreading the quesionnaire to 95 employees of PT. Argo Pantes Tbk as respondents by using simple random sampling as sampling technique. The analysis method used were simple and multiple regression and also residual analysis method. The research found that Work Engagement and Job embeddedness have significant impact to Turnover Intention, partially and simultaneously, and Job Performance will moderate the correlation between Work Engagement, Job Embeddedness and Turnover Intention.

scholarly journals Survei aktivitas fisik mahasiswa prodi Pjkr Universitas Pgri Semarang angkatan 2017 pada masa pandemi covid-19

2021 ◽  
Vol 2 (2) ◽  
pp. 217-229
Author(s):  
Reza Naufal Azzami Teguh Wibowo ◽  
Buyung Kusumawardhana ◽  
Galih Dwipradipta
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Method ◽  
Study Program ◽  
Face To Face ◽  
Campus Activities ◽  
Online Assignments ◽  
Sports Activities

This research was motivated by the conditions of the covid-19 pandemic in Indonesia and changing the education system from face to face to online. This is coupled with the number of campus activities and online assignments, especially for students of the 2017 PJKR study program at PGRI Semarang University. The purpose of this study was to determine the physical activity of students of the PJKR study program at PGRI Semarang University during the pandemic. This research uses survey research with descriptive analysis method with percentage technique. The sampling technique used is the Simple Random Sampling technique. The results of this study, according to the description of the data and the discussion studied by the researcher, are that the 2017 PJKR PGRI Semarang University students are aware and consider it important to carry out physical sports activities during this pandemic. This is evidenced because on average they do various types of sports, jogging is the most popular choice. Suggestions that can be given are in the form of collaboration between lecturers and students to work together in socializing related to breaking the chain of the spread of Covid-19 through the role of student education in their families and the environment around their respective homes or villages.

scholarly journals Pengaruh Penggunaan Uang Elektronik (E-Money) terhadap Perilaku Konsumen

2020 ◽  
pp. 1
Author(s):  
Aneke Nurdian Dwi Sari ◽  
Zaini Abdul Malik ◽  
Yayat Rahmat Hidayat
Keyword(s):  
Consumer Behavior ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Method ◽  
Electronic Money ◽  
Probability Sampling ◽  
Economic Law ◽  
Simple Regression Analysis ◽  
Simple Regression

Abstract. The means of payment such as money non-cash lifestyle electronic able to regulate becoming more efficient and more consumptive. A mmuslim consumes in order to meet his needs so as to obtain the highest benefit for his life. One of the principles of consumption in Islam namely the principle of simplicity forbids the existence of ishraf (waste). However, observations show that some students become more wasteful because they use electronic money. The formulation of the problem in thus research is how is the behavior of consumers according to Islam, how is the behavior of consumers of the 2015 sharia economic law majoring students and how is the effect of the use of electronic money on the consumer behavior of the 2015 sharia economic law majoring students. This study aims to determine consumer behavior according to Islam, consumer behavior of the 2015 sharia economic law majoring students after using electronic money and the influence of the use of electronic money on the consumer behavior of sharia economic law majoring students. This research is a quantitative study with a simple regression analysis method. The sample in this study amounted to 55 respondents. The sample used is probability sampling with simple random sampling technique. The results showed the use of electronic money influence consumer behavior with a significance value of 0,000<0,05 t value of 4,704 > t table of 2,006 and the results of the calculated F value of 22,127 > F table of 4,02 with a significance value of 0,000<0,05 then the electronic money variable has a significant effect on consumer behavior variables by 28,1% while the remaining 71,9% is influenced by other factors.Keywords : electronic money, consumer behaviorAbstrak. Alat pembayaran non tunai seperti uang elektronik (e-money) dapat mengatur pola hidup menjadi lebih efisien maupun lebih konsumtif. Seorang muslim berkonsumsi dalam rangka untuk memenuhi kebutuhannya sehingga memperoleh kemanfaatan yang setinggi-tingginya bagi kehidupannya. Salah satu prinsip konsumsi dalam Islam yakni prinsip kesederhanaan melarang adanya sikap ishraf (pemborosan). Namun hasil observasi menunjukkan beberapa mahasiswa menjadi lebih boros karena menggunakan e-money. Rumusan masalah dalam penelitian ini yaitu bagaimana perilaku konsumen menurut Islam, bagaimana perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 dan bagaimana pengaruh penggunaan uang elektronik terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015. Penelitian ini bertujuan untuk mengetahui perilaku konsumen menurut Islam, perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 setelah menggunakan e-money dan pengaruh penggunaan uang elektronik (e-money) terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah. Penelitian ini adalah penelitian kuantitatif dengan metode analisis regresi sederhana. Sampel dalam penelitian ini berjumlah 55 responden. Sampel yang digunakan adalah probability sampling dengan teknik simple random sampling. Hasil penelitian menunjukkan penggunaan uang elektronik (e-money) berpengaruh terhadap perilaku konsumen dengan nilai signifikansi 0,000<0,05 nilai t hitung sebesar 4,704 > t tabel sebesar 2,006 dan hasil nilai F hitung sebesar 22,127 > F tabel 4,02 dengan angka signifikansi sebesar 0,000<0,05 maka variabel uang elektronik mempunyai pengaruh yang signifikan terhadap variabel perilaku konsumen sebesar 28,1% sedangkan sisanya 71,9% dipengaruhi oleh faktor lain.  Kata kunci : uang elektronik, perilaku konsumen

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