Characteristics of Cheyenne Little Filtered Cigar Instagram Ads, 2019-2020 (Preprint)

2021 ◽  
Author(s):  
Erin L Mead-Morse ◽  
Cristine D Delnevo ◽  
Binu Singh ◽  
Olivia A Wackowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Health Effects ◽  
Descriptive Statistics ◽  
Warning Labels ◽  
Exact Tests ◽  
Chi Square ◽  
Safe Alternative ◽  
Cigarette Packs

BACKGROUND Little filtered cigar (LFC) marketing has often blurred the line between cigar and cigarette, and little is known about LFC marketing on social media. OBJECTIVE This study examined the characteristics of Instagram posts by Cheyenne—a popular LFC brand—from 2019-2020. METHODS A content analysis of 323 images posted in 2019 and 2020 on Cheyenne’s official Instagram account was conducted. Descriptive statistics were examined, and Chi-square and Fisher’s exact tests were used to test differences by year. RESULTS Most posts (76.0%) showed 1 pack and/or LFC stick, which look highly similar to cigarette packs and sticks, and the pack was often flavored (62.2%). Images of lit LFC sticks increased from 2019 (12.2%) to 2020 (26.7%, P=.005). Warning labels were present on the ad in 79.9% of posts, but were always presented at the bottom, and used the same single warning statement that they are not a safe alternative to cigarettes. The depiction of people nearly doubled from 2019 (18.1%) to 2020 (34.8%, P=.001), and women (51%) were more commonly depicted than men (32%). Popular depictions and themes included the outdoors (57.6%) and seasonal imagery (36.2%) among others. CONCLUSIONS Cheyenne actively used Instagram to market its product and grow its brand. Posts seemed designed to promote the similarity of their LFC to cigarettes, through depictions of cig-a-like packs/sticks. Although warning labels were highly prevalent on Cheyenne Instagram posts, the warnings were not compliant with FDA warning guidelines and might have been counterproductive by emphasizing their viability as cigarette alternatives rather than their dangerous health effects. Future surveillance is needed, and regulation of LFC advertising on social media may be warranted.

scholarly journals HOW DO TRADITIONAL MEDIA INCORPORATE STATEMENTS FROM POLITICAL ACTORS IN SOCIAL MEDIA? An analysis of the framing of Jair Bolsonaro’s tweets in Brazilian journalism

2020 ◽  
Vol 16 (1) ◽  
pp. 152-177
Author(s):  
Isabele Mitozo ◽  
Gabriella Da Costa ◽  
Carla Rodrigues
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Descriptive Statistics ◽  
Traditional Media ◽  
Chi Square ◽  
Political Actors ◽  
Chi Square Test ◽  
Interpretive Frames

This paper analyzes how three of Brazil’s largest national newspapers (Folha de S. Paulo, O Estado de S. Paulo, O Globo) addressed tweets from the President of Brazil, Jair Bolsonaro, in the first four months of his government. The methodology consists of a qualitative content analysis of the news motivated by the president’s publications on Twitter, as well as the messages themselves, in order to identify the framing adopted by said newspapers and whether that framing fits the approach of Bolsonaro. Moreover, the study uses descriptive statistics (Chi-square test) to identify links between the following pairs of variables: issues and frames, months and issues, months and frames. The data is composed of 351 news pieces collected from these media’s websites. The results show that conflict and moral were the issues that media covered the most concerning Bolsonaro’s tweets, and the newspapers used news and interpretive frames equally.O artigo analisa como os tweets do presidente Jair Bolsonaro que pautaram três dos maiores jornais de circulação nacional no Brasil (Folha de S. Paulo, O Estado de S. Paulo, O Globo), nos quatro primeiros meses de governo, foram abordados pelo jornalismo. A metodologia consiste na análise de conteúdo qualitativa das notícias motivadas pelas publicações do presidente na referida rede, assim como dessas próprias mensagens, a fim de identificar o enquadramento que os jornais adotaram e se ele condizia com a abordagem de Bolsonaro. A pesquisa lança mão de estatística descritiva (Qui-quadrado) para identificar associações entre os seguintes pares de variáveis: temas e frames, temas e meses, meses e frames. Foram analisadas 351 notícias, coletadas dos webportais dos referidos jornais. Pode-se afirmar que conflito e moral foram os temas dos tweets que mais receberam atenção dos jornais, que utilizaram equilibradamente frames noticiosos e interpretativos na abordagem das mensagens analisadas.El artículo analiza cómo los tweets del presidente de Brasil, Jair Bolsonaro, que se presentaron en tres de los periódicos nacionales más grandes de Brasil (Folha de S. Paulo, O Estado de S. Paulo y O Globo), en los primeros cuatro meses de gobierno, fueron cubiertos por el periodismo. La metodología consiste en un análisis de contenido cualitativo de las noticias motivadas por las publicaciones del presidente en Twitter, y estos propios mensajes, para identificar el marco que adoptaron los periódicos y si se ajusta al enfoque de Bolsonaro. La investigación utiliza estadísticas descriptivas (Chi-cuadrado) para identificar asociaciones entre “temas y marcos”, “temas y meses”, “meses y marcos”. Se analizaron 351 artículos de noticias, que se recopilaron de los sitios web de estos medios. Conflicto y moral fueron los temas de los tweets que recibieron la mayor atención de los periódicos, que utilizaron equilibradamente los marcos noticiosos y interpretativos en el enfoque de los mensajes.

scholarly journals Indian Newspapers and Environmental Protests: A Content Analysis

2016 ◽  
Vol 5 (2) ◽  
pp. 301
Author(s):  
Madhu Babu Jangili ◽  
Padma Ponugoti
Keyword(s):  
Content Analysis ◽  
Descriptive Statistics ◽  
Chi Square ◽  
Unit Of Analysis ◽  
Space Allocation ◽  
Time Period ◽  
One Year ◽  
Sample Method ◽  
Purposive Sample ◽  
Selection Of

<em>This study seeks to investigate news content on environmental protests in the Indian newspapers. A quantitative designed based on content analysis was adopted in this research. This study used two English dailies i.e., The Hindu and The New Indian Express and two Telugu dailies i.e., Eenadu and Vaartha were taken for analysis. It is not a random sample. In this a purposive sample method was adopted and analyzed 365 issues of each newspaper. Selection of time period was one year i.e., 1<sup>st</sup> January, 2002 to 31<sup>st</sup> December, 2002 were analyzed for daily reportage and space allocation and unit of analysis published. Keeping in view 10 environmental protests have been mainly identified for this research. All data collected were analyzed using simple descriptive statistics. Statistical techniques as chi-square, ANOVA, mean, median, SD etc. have been used for analysis.</em>

scholarly journals Conversations and Misconceptions About Chemotherapy in Arabic Tweets: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Abdulrahman Alghamdi ◽  
Khalid Abumelha ◽  
Jawad Allarakia ◽  
Ahmed Al-Shehri
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Final Analysis ◽  
Well Being ◽  
Public Understanding ◽  
Sample Population ◽  
Chi Square ◽  
Support Mechanism ◽  
Supportive Messages ◽  
Arabic Speaking

BACKGROUND Although chemotherapy was first introduced for the treatment of cancer more than 60 years ago, the public understanding and acceptance of chemotherapy is still debatable. To the best of our knowledge, no study has assessed the conversations and misconceptions about chemotherapy as a treatment for cancer on social media platforms among the Arabic-speaking populations. OBJECTIVE The aim of this study was to assess the types of conversations and misconceptions that were shared on Twitter regarding chemotherapy as a treatment for cancer among the Arabic-speaking populations. METHODS All Arabic tweets containing any of the representative set of keywords related to chemotherapy and written between May 1, 2017 and October 31, 2017 were retrieved. A manual content analysis was performed to identify the categories of the users, general themes of the tweets, and the common misconceptions about chemotherapy. A chi-square test for independence with adjusted residuals was used to assess the significant associations between the categories of the users and the themes of the tweets. RESULTS A total of 402,157 tweets were retrieved, of which, we excluded 309,602 retweets and 62,651 irrelevant tweets. Therefore, 29,904 tweets were included in the final analysis. The majority of the tweets were posted by general users (25,774/29,904, 86.2%), followed by the relatives and friends of patients with cancer (1913/29,904, 6.4%). The tweets were classified into 9 themes; prayers and wishes for the well-being of patients undergoing chemotherapy was the most common theme (20,288/29,904, 67.8%), followed by misconceptions about chemotherapy (2084/29,904, 7.0%). There was a highly significant association between the category of the users and the themes of the tweets (χ<sup>2</sup><sub>40</sub>= 16904.4, <i>P</i>&lt;.001). CONCLUSIONS Our findings support those of the previous infodemiology studies that Twitter is a valuable social media platform for assessing public conversations, discussions, and misconceptions about various health-related topics. The most prevalent theme of the tweets in our sample population was supportive messages for the patients undergoing chemotherapy, thereby suggesting that Twitter could play a role as a support mechanism for such patients. The second most prevalent theme of the tweets in our study was the various misconceptions about chemotherapy. The findings of our exploratory analysis can help physicians and health care organizations tailor educational efforts in the future to address different misconceptions about chemotherapy, thereby leading to increased public acceptance of chemotherapy as a suitable mode of treatment for cancer.

scholarly journals Conversations and Misconceptions About Chemotherapy in Arabic Tweets: Content Analysis

10.2196/13979 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e13979
Author(s):  
Abdulrahman Alghamdi ◽  
Khalid Abumelha ◽  
Jawad Allarakia ◽  
Ahmed Al-Shehri
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Final Analysis ◽  
Well Being ◽  
Public Understanding ◽  
Sample Population ◽  
Chi Square ◽  
Support Mechanism ◽  
Supportive Messages ◽  
Arabic Speaking

Background Although chemotherapy was first introduced for the treatment of cancer more than 60 years ago, the public understanding and acceptance of chemotherapy is still debatable. To the best of our knowledge, no study has assessed the conversations and misconceptions about chemotherapy as a treatment for cancer on social media platforms among the Arabic-speaking populations. Objective The aim of this study was to assess the types of conversations and misconceptions that were shared on Twitter regarding chemotherapy as a treatment for cancer among the Arabic-speaking populations. Methods All Arabic tweets containing any of the representative set of keywords related to chemotherapy and written between May 1, 2017 and October 31, 2017 were retrieved. A manual content analysis was performed to identify the categories of the users, general themes of the tweets, and the common misconceptions about chemotherapy. A chi-square test for independence with adjusted residuals was used to assess the significant associations between the categories of the users and the themes of the tweets. Results A total of 402,157 tweets were retrieved, of which, we excluded 309,602 retweets and 62,651 irrelevant tweets. Therefore, 29,904 tweets were included in the final analysis. The majority of the tweets were posted by general users (25,774/29,904, 86.2%), followed by the relatives and friends of patients with cancer (1913/29,904, 6.4%). The tweets were classified into 9 themes; prayers and wishes for the well-being of patients undergoing chemotherapy was the most common theme (20,288/29,904, 67.8%), followed by misconceptions about chemotherapy (2084/29,904, 7.0%). There was a highly significant association between the category of the users and the themes of the tweets (χ240= 16904.4, P<.001). Conclusions Our findings support those of the previous infodemiology studies that Twitter is a valuable social media platform for assessing public conversations, discussions, and misconceptions about various health-related topics. The most prevalent theme of the tweets in our sample population was supportive messages for the patients undergoing chemotherapy, thereby suggesting that Twitter could play a role as a support mechanism for such patients. The second most prevalent theme of the tweets in our study was the various misconceptions about chemotherapy. The findings of our exploratory analysis can help physicians and health care organizations tailor educational efforts in the future to address different misconceptions about chemotherapy, thereby leading to increased public acceptance of chemotherapy as a suitable mode of treatment for cancer.

scholarly journals Indian Newspapers Framing of ISIS Coverage: A Content Analysis

2017 ◽  
Vol 9 (1) ◽  
pp. 38
Author(s):  
J. Madhu Babu ◽  
S. Venkateswarlu
Keyword(s):  
Content Analysis ◽  
Andhra Pradesh ◽  
Descriptive Statistics ◽  
Islamic State ◽  
Chi Square ◽  
State Terror ◽  
The Public ◽  
Time Period ◽  
The Times ◽  
Purposive Sample

<p>A 22-year-old youth, a native of Andhra Pradesh, who had converted to Islam and allegedly joined the Islamic State terror group taking an oath to carry out subversive activities in the country at the instigation of a Mumbai-based IS sympathiser, was arrested by the Hyderabad police on July 24, 2017.This stunning incident shocked  the public and police officials. It shows that ISIS impact on Indian youth. This incident inspired the researchers to do research on coverage of ISIS by Indian Newspapers. The rise of ISIS in 2014, in this reason the researchers selected the August 1<sup>st</sup> to December 31, in 2014 (5 months’ time period) for the content analysis.  In this research the researchers selected four Indian newspapers two from English (The Hindu and The Times of India) two from Telugu (Andrajyothi and Prajasakthi).It is not a random sample, it is a purposive sample. The coverage shows the intensity of ISIS activities. This study focused on investigating frames employed when covering ISIS and terrorism-related events in Indian newspapers. All data collected were analysed using simple descriptive statistics. Statistical techniques as chi- square and co – efficient of imbalance have been used for analysis.</p>

Hubungan Alexithymia dengan Kecanduan Media Sosial pada Remaja di Jakarta Selatan

2020 ◽  
Vol 1 (2) ◽  
pp. 9
Author(s):  
Yunita Mansyah Lestari ◽  
Suzy Yusna Dewi ◽  
Aulia Chairani
Keyword(s):  
Social Media ◽  
Interpersonal Relationships ◽  
P Value ◽  
Snowball Sampling ◽  
Research Subjects ◽  
Chi Square ◽  
Toronto Alexithymia Scale ◽  
Social Media Addiction ◽  
Consecutive Sampling ◽  
Tas 20

ABSTRAK   Alexithymia ditandai dengan ketidakmampuan dalam mengenali dan mengekpresikan emosi serta pemikiran yang berorientasi eksternal sehingga mereka memiliki hubungan interpersonal yang buruk. Remaja dengan alexithymia cenderung menjadi kecanduan media sosial.Penelitian ini bertujuan untuk mengetahui hubungan antara Alexithymia terhadap kecanduan media sosial pada remaja di Jakarta Selatan. Subjek penelitian adalah remaja yang berusia 13-19 tahun dan tinggal di Jakarta selatan. Pengambilan data menggunakan metode consecutive sampling dan snowball sampling dengan menyebar kuesioner menggunakan link googleform. Jumlah subjek penelitian sebanyak 207 orang (41 = laki-laki, 166 = perempuan). Skala yang digunakan adalah Toronto Alexithymia Scale (TAS-20) dan Social Media Disorder (SMD). Analisa data menggunakan metode chi-square pada SPSS 25. Hasil penelitian didapatkan 85 orang mengalami alexithymia, 88 mengalami kecanduan dan 62 orang mengalami alexithymia dan kecanduan media sosial. p-value didapatkan 0,000. Hal ini berarti terdapat hubungan antara Alexithymia dengan Kecanduan Media Sosial pada remaja di Jakarta Selatan. Kata Kunci :Alexithymia, Kecanduan Media Sosial, Remaja     ABSTRACT   Alexithymia is characterized by an inability to recognize and express emotions and have external oriented thoughts so that they have poor interpersonal relationships. Teenagers with alexithymial tend to become addicted to social media. This study aims to determine the relationship between Alexithymia towards social media addiction in adolescents in South Jakarta. The research subjects were adolescents aged 13-19 years and lived in south Jakarta. Retrieval of the data was using consecutive sampling and snowball sampling method by distributing questionnaires using the googleform link. The number of research subjects was 207 people (41 = men, 166 = women). The scale was used is the Toronto Alexithymia Scale (TAS-20) and Social Media Disorder (SMD). Data analysis using the chi-square method in SPSS 25. The results showed that 85 people had alexithymia, 88 were addicted and 62 people had alexithymia and were addicted to social media. p-value obtained is 0,000. This means that there is a relationship between Alexithymia and Social Media Addiction in adolescents in South Jakarta. Keyword : Adolescents, Alexithymia, Social Media Addiction

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Pregnant women readiness to use the Internet to access health information about pregnancy and childbirth: A cross-sectional study (Preprint)

2019 ◽  
Author(s):  
Leila Ahmadian ◽  
Reza Khajouei ◽  
Sudabeh Kamali ◽  
Moghaddameh Mirzaee ◽  
Arefeh Ameri
Keyword(s):  
Pregnant Women ◽  
Health Information ◽  
Demographic Characteristics ◽  
T Test ◽  
Descriptive Statistics ◽  
The Internet ◽  
Chi Square ◽  
Readiness Assessment ◽  
Pregnancy And Childbirth ◽  
Chi Square Test

BACKGROUND Today, the Internet may be a promising tool for interventions for pregnant women. However, these kinds of tools are only helpful if users are ready to use them. OBJECTIVE The present study was conducted with the aim of readiness assessment of pregnant women to use the Internet to access health information about pregnancy and childbirth. METHODS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. RESULTS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. CONCLUSIONS The use of the Internet by pregnant women depends on factors such as infrastructure, affordability, and skills readiness. This study showed that speed and the quality of the Internet, hardware and software availability, affordability of the Internet, and access to the Internet training were factors in measuring E-health readiness assessment. CLINICALTRIAL Not applicable

Comparing Representation of Depression on Reddit and Twitter Social Media Platforms (Preprint)

2020 ◽  
Author(s):  
Ethan Kaji ◽  
Maggie Bushman
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Content Analysis ◽  
Relative Frequency ◽  
Social Activity ◽  
Social Media Platforms ◽  
Dsm Iv ◽  
Twitter Users

BACKGROUND Adolescents with depression often turn to social media to express their feelings, for support, and for educational purposes. Little is known about how Reddit, a forum-based platform, compares to Twitter, a newsfeed platform, when it comes to content surrounding depression. OBJECTIVE The purpose of this study is to identify differences between Reddit and Twitter concerning how depression is discussed and represented online. METHODS A content analysis of Reddit posts and Twitter posts, using r/depression and #depression, identified signs of depression using the DSM-IV criteria. Other youth-related topics, including School, Family, and Social Activity, and the presence of medical or promotional content were also coded for. Relative frequency of each code was then compared between platforms as well as the average DSM-IV score for each platform. RESULTS A total of 102 posts were included in this study, with 53 Reddit posts and 49 Twitter posts. Findings suggest that Reddit has more content with signs of depression with 92% than Twitter with 24%. 28.3% of Reddit posts included medical content compared to Twitter with 18.4%. 53.1% of Twitter posts had promotional content while Reddit posts didn’t contain promotional content. CONCLUSIONS Users with depression seem more willing to discuss their mental health on the subreddit r/depression than on Twitter. Twitter users also use #depression with a wider variety of topics, not all of which actually involve a case of depression.

scholarly journals Survey of young people in one region of the UK on accessing COVID-19 information (SOCIAL)

2021 ◽  
Vol 5 (1) ◽  
pp. e000942
Author(s):  
Oliver G P Lawton ◽  
Sarah A Lawton ◽  
Lisa Dikomitis ◽  
Joanne Protheroe ◽  
Joanne Smith ◽  
...  
Keyword(s):  
Social Media ◽  
Young People ◽  
Significant Role ◽  
Online Survey ◽  
Descriptive Statistics ◽  
Sources Of Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Education Gaps ◽  
The Uk

COVID-19 has significantly impacted young people’s lives yet little is known about the COVID-19 related sources of information they access. We performed a cross-sectional survey of pupils (11–16 years) in North Staffordshire, UK. 408 (23%) pupils responded to an online survey emailed to them by their school. Descriptive statistics were used to summarise the data. Social media, accessed by 68%, played a significant role in the provision of information, despite it not being considered trustworthy. 89% felt that COVID-19 had negatively affected their education. Gaps in the provision of information on COVID-19 have been identified.

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