scholarly journals What it costs to make Ourselves happy instant heroes

2021 ◽  
Author(s):  
El No
Keyword(s):  
Critical Discourse Analysis ◽  
Consumer Choice ◽  
Relevant Literature ◽  
Communication Technologies ◽  
Bottled Water ◽  
Ethical Practice ◽  
Political Issues ◽  
Study Approach ◽  
Corporate Social ◽  
Relationship Of

Humanitarian campaigns are proposing fun and simpler ways to support their causes with the help of advanced communication technologies and corporate sponsorships. It has become common to do good by shopping, running, texting and playing games. Despite some criticisms, such campaigns proposing simple and fun actions are becoming more dominant in the development and aid sector because of their ability to engage a wider public. This study aims to problematise the increasing role of corporations as moral educators and in the entertaining humanitarian campaigns focused on the Self at the expense of suppressing the Other. It focuses on the potentially destructive aspects of seemingly creative and entertaining humanitarian appeals supported by commercial forces by investigating the case of Barcodrop – an ethically packaged bottled water brand. This study begins by reviewing the relevant literature on post-humanitarianism, corporate social responsibility, contemporary consumer culture and bottled water. It then moves on to examine three research questions: What types of relationships are mediated and reproduced through the campaign? How does the campaign shape certain social practices and norms? How does this newly emerged post-humanitarian style work to mask political issues and serve particular ideologies? This is achieved by taking a case-study approach involving two qualitative analysis techniques social semiotics and critical discourse analysis. The combined approach illuminates opaque power relations and the ideology embedded in a stylish campaign. Based on the analysis, the study suggests that the unequal relationship of the heroic Self and the vulnerable Other is reproduced through the campaign. The promotion of simple and fun reinforces the narcissistic nature of contemporary consumers, which requires subordination of others. In addition, the Barcodrop campaign appears to normalise the consumer choice as an ethical practice by explicitly linking scanning and sharing. It also transforms the act of altruism to a playful activity of consumers while excluding distant sufferers, which makes participants loyal mediator of the brand. Furthermore, post-humanitarian aesthetic techniques effectively prevent the audience from understanding the complexities that surround water issues and legitimatise corporate ideology at the expense of solidarity.

scholarly journals Hoax Analysis on Social Media Corpus to Develop “Kapak Hoaks (Hoax Axe)” Model: A Study on Critical Discourse Analysis

E-Structural ◽  
2020 ◽  
Vol 3 (01) ◽  
pp. 69-81
Author(s):  
Sukma Fatmawati ◽  
Rizky Salzabila ◽  
Galang Aulia Rizkitama
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Future Research ◽  
Research Needs ◽  
Study Approach ◽  
Relationship Of ◽  
Critical Literature ◽  
Analyze Data

Abstract. In globalization era, hoax has been widely spread on social media and disturbs the well-built relationship of Indonesian people. Even it often breaks the unity of people. Lack of knowledge in how to identify hoax has let readers be hypnotized to believe that the news is real. This study is aimed to develop "KAPAK HOAKS (HOAX AXE)" model (Reader's independence in analyzing hoax content). This study uses the theory of CDA model of Fairclough by Umar Fauzan (2013). The study method used in this article is qualitative method with critical linguistics study approach. The authors of this study have collected analysis theories of critical literature able to be used to analyze data of hoax circulating on social media. The analysis is conducted by matching data corpus with the chosen theory. Through the analysis, the authors have identified language aspects supporting self-checking improvement. It is also mentioned by Eriyanto (2001) about hoax analysis. To reach perfection, this study considers that the future research needs to involve response test on social media readers' positive independence in responding hoax.Keywords: corpus, hoax, linguistics, semiotics, social mediaAbstrak. Di era globalisasi, hoax telah merajalela di media sosial dan mengganggu silaturahmi masyarakat Indonesia yang terjalin baik. Bahkan seringkali merusak persatuan umat. Kurangnya pengetahuan tentang bagaimana mengidentifikasi hoax membuat pembaca terhipnotis untuk percaya bahwa berita itu nyata. Penelitian ini bertujuan untuk mengembangkan model "KAPAK HOAKS (HOAX AX)" (Kemandirian Pembaca dalam menganalisis konten hoax). Penelitian ini menggunakan teori model CDA Fairclough menurut Fauzan (2013). Metode penelitian yang digunakan dalam artikel ini adalah metode kualitatif dengan pendekatan studi linguistik kritis. Penulis penelitian ini telah mengumpulkan teori analisis literatur kritis yang dapat digunakan untuk menganalisis data hoax yang beredar di media sosial. Analisis dilakukan dengan mencocokkan korpus data dengan teori yang dipilih. Melalui analisis, penulis telah mengidentifikasi aspek bahasa yang mendukung peningkatan pemeriksaan diri. Hal tersebut juga dikemukakan oleh Eriyanto (2001) tentang analisis hoax. Untuk mencapai kesempurnaan, penelitian ini memandang bahwa penelitian ke depan perlu melibatkan uji respon terhadap kemandirian positif pembaca media sosial dalam merespon hoax.Kata kunci: corpus, hoax, linguistics, semiotics, social media

New Digital Media Marketing and Micro Business

E-Marketing ◽  
2012 ◽  
pp. 1309-1331
Author(s):  
Cindy Millman ◽  
Hatem El-Gohary
Keyword(s):  
Digital Media ◽  
Small Firms ◽  
Relevant Literature ◽  
Communication Technologies ◽  
Incremental Innovation ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Study Approach ◽  
Marketing Activities ◽  
Business Practitioners

This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs, a lack of literature and theory on innovation in marketing theory exists. Research suggests that small firms’ marketing practitioners and entrepreneurs have identified their marketing focus on the 4Is. This paper builds on knowledge in innovation and marketing and examines the process in a micro firm. A qualitative approach is applied using action research and case study approach. The relevant literature is reviewed as the starting point to diagnose problems and issues anticipated by business practitioners. A longitudinal study is used to illustrate the process of actions taken with evaluations and reflections presented. The exploration illustrates that in practice much of the marketing activities within micro firms are driven by incremental innovation. This research emphasises that integrating Information Communication Technologies (ICTs) successfully in marketing requires marketers to take an active managerial role far beyond their traditional areas of competence and authority.

scholarly journals Corporate Social Responsibility Practice of Multinational Companies in Ethiopia: A Case Study of Heineken Brewery S.C

2020 ◽  
pp. 36-55
Keyword(s):  
Qualitative Content Analysis ◽  
Relevant Literature ◽  
Social Needs ◽  
Specific Reference ◽  
Structured Interviews ◽  
Bottom Line ◽  
Study Approach ◽  
Csr Strategies ◽  
Corporate Social

Multinational profit-making organizations are expected to carry out their Corporate Social Responsibilities (CSR) in order to protect the environment and the safety of people living in the surrounding of their plants. The main aim of this study was to explore the CSR practices of a multinational brewery company in Ethiopia, Heineken brewery, with specific reference to the brewery plant in Kilinto. The researcher explored the CSR practices with respect to Elkington’s CSR triple bottom line and a specific focus on the people and planet perspectives. Relevant literature was reviewed to describe multinational company's CSR practices in developed and developing country's perspectives. The qualitative research method was used in the study with a Case study approach since this research is about a specific case in a specific company. Semi-structured interviews, observation, and document analysis were used to collect data. The qualitative content analysis method was used to analyze the qualitative data and describe the meaning. The researcher examined the data in a systematic way in relation to the research questions reducing the data by coding and categorizing to draw meaning. The findings indicate that Heineken lacked balanced CSR practice in its environmental and social CSR practices. Though the company took part in some philanthropic CSR activities, its CSR approach was short term and reactive instead of being proactive. Heineken’s CSR strategy needs modification to customize its global CSR strategies into local contexts to solve local problems. Based on the findings, the researcher recommended that Heineken needs to make improvement in its CSR to sustainably address environmental and social needs with stronger community engagement and communicating its CSR efforts through effective PR practice.

New Digital Media Marketing and Micro Business

2013 ◽  
pp. 59-81 ◽  
Author(s):  
Cindy Millman ◽  
Hatem El-Gohary
Keyword(s):  
Digital Media ◽  
Small Firms ◽  
Relevant Literature ◽  
Communication Technologies ◽  
Incremental Innovation ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Study Approach ◽  
Marketing Activities ◽  
Business Practitioners

This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs, a lack of literature and theory on innovation in marketing theory exists. Research suggests that small firms’ marketing practitioners and entrepreneurs have identified their marketing focus on the 4Is. This paper builds on knowledge in innovation and marketing and examines the process in a micro firm. A qualitative approach is applied using action research and case study approach. The relevant literature is reviewed as the starting point to diagnose problems and issues anticipated by business practitioners. A longitudinal study is used to illustrate the process of actions taken with evaluations and reflections presented. The exploration illustrates that in practice much of the marketing activities within micro firms are driven by incremental innovation. This research emphasises that integrating Information Communication Technologies (ICTs) successfully in marketing requires marketers to take an active managerial role far beyond their traditional areas of competence and authority.

scholarly journals The Corporate Social Responsibility of Polish Energy Companies

Energies ◽  
2021 ◽  
Vol 14 (13) ◽  
pp. 3815
Author(s):  
Magdalena M. Stuss ◽  
Zbigniew J. Makieła ◽  
Agnieszka Herdan ◽  
Gabriela Kuźniarska
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Energy Sector ◽  
Study Approach ◽  
Csr Strategies ◽  
Warsaw Stock Exchange ◽  
Corporate Social ◽  
Energy Companies

If corporate social responsibility (CSR) is expected to work efficiently, there should be a standardised approach for implementation of the CSR concept for all businesses, including companies operating in the energy sector. Although many companies declare compliance with CSR standards, further investigation should be undertaken to evaluate if and how those standards have been applied in practice. The aim of this research is to examine the level of standardisation of the CSR activities within Polish energy companies and explore the good practices developed by those companies. The Polish energy companies have been selected for the investigation as the literature review we conducted demonstrates that there is limited research in this area and there is a knowledge gap regarding how Polish energy companies apply CSR regulation in practice. To accomplish the stated aims, the following research questions were developed: (1) What is the essence of applying the CSR concept in Polish energy companies, and at what level of development is the concept applied? (2) To what extent do Polish energy companies have a common approach to the CSR concept, and in what areas are there differences? (3) To what extent have Polish energy companies applied global CSR standards and solutions? (4) Is there a gap between the declared measures of CSR and their actual implementation in Polish energy companies? The research methodology of this study is based on a systematic literature review of the sources acquired from databases such as ProQuest, Emerald, SCOPUS and the Jagiellonian University Library. The multiple case study approach was identified as the most suitable research tool. Companies for the study were selected according to their affiliation to the energy sector and listing on the main market of the Warsaw Stock Exchange. These two assumptions allowed us to base this study on the largest Polish energy companies that have international status. Six areas of CSR annual report disclosures have been identified and used for the investigation and analysis. This research looks at similarities and difference between these six aspects of CSRs disclosed by Polish energy companies. The investigation allows us to conclude that the top three energy companies use similar tools to build their CSR strategies: formalised CSR concept, published CSR reports, disclosure of CSR information on the company website, CSR related activities offered to stakeholders, obtained CSR certificates, and CSR awards. This indicates the existence of a standardised approach to CSR across Polish energy companies.

Corporate Social Responsibility and Government: The Role of Discretion for Engagement with Public Policy

2021 ◽  
pp. 1-29
Author(s):  
Jette Steen Knudsen ◽  
Jeremy Moon
Keyword(s):  
Public Policy ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Integrated Framework ◽  
The Law ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

We investigate the relationship of corporate social responsibility (CSR) (often assumed to reflect corporate voluntarism) and government (often assumed to reflect coercion). We distinguish two broad perspectives on the CSR and government relationship: the dichotomous (i.e., government and CSR are / should be independent of one another) and the related (i.e., government and CSR are / should be interconnected). Using typologies of CSR public policy and of CSR and the law, we present an integrated framework for corporate discretion for engagement with public policy for CSR. We make four related contributions. First, we explain the dichotomous and the related perspectives with reference to their various assumptions and analyses. Second, we demonstrate that public policy for CSR and corporate discretion coexist and interact. Specifically, we show, third, that public policy for CSR can inform and stimulate corporate discretion and, fourth, that corporations have discretion for CSR, particularly as to how corporations engage with such policy.

The direct and indirect effect of the existence of risk management on the relationship between audit committee and corporate social responsibility disclosure

2018 ◽  
Vol 25 (9) ◽  
pp. 4125-4138 ◽  
Author(s):  
Sami R.M. Musallam
Keyword(s):  
Risk Management ◽  
Indirect Effect ◽  
Audit Committee ◽  
Committee Meeting ◽  
Content Type ◽  
Financial Expertise ◽  
Csr Disclosure ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the direct and indirect effect of the existence of risk management on the relationship between audit committee and corporate social responsibility (CSR) disclosure in Palestine.Design/methodology/approachThe study utilizes a panel data of 31 Palestinian listed companies from 2010 to 2016. It also utilizes structural equation modeling (SEM) model.FindingsThe results of SEM model find a significant positive relationship of the existence of risk management, audit committee meeting and audit committee size with CSR disclosure. However, audit committee financial expertise has a significant negative relationship with CSR disclosure. The results also find a significant relationship of audit committee meeting and audit committee financial expertise with CSR disclosure through the existence of risk management.Practical implicationsThis study is important to policymakers, accounting professionals and shareholders on the extent to which audit committee related to such committee efficiency in monitoring CSR disclosure.Social implicationsThis study adds to the existing literature by investigating the direct and indirect effect of the existence of risk management on the relationship between audit committee and CSR disclosure in Palestine as one of the youngest market in region that assists to test the validity of agency theory in a young and small emerging market context.Originality/valueIt is the first study to investigate the direct and indirect effect of the existence of risk management on the relationship between audit committee and CSR disclosure in Palestine.

Web-Mediated Problem-Based Learning and Computer Programming: Effects of Study Approach on Academic Achievement and Attitude

2017 ◽  
Vol 56 (2) ◽  
pp. 272-292 ◽  
Author(s):  
Mustafa Yağcı
Keyword(s):  
Academic Achievement ◽  
Relevant Literature ◽  
Problem Based Learning ◽  
Semiempirical Method ◽  
Thinking Skills ◽  
Thinking Styles ◽  
Complex Nature ◽  
Study Approach ◽  
Students Attitudes ◽  
High Level

In the relevant literature, it is often debated whether learning programming requires high-level thinking skills, the lack of which consequently results in the failure of students in programming. The complex nature of programming and individual differences, including study approaches, thinking styles, and the focus of supervision, all have an effect on students’ achievement in programming. How students learn programming and the relationships between their study approaches and their achievement in programming have not yet been adequately illuminated. In this regard, the present study aims to investigate the effect of the study approach used on students’ attitudes toward programming and on their academic achievement within an online problem-based learning environment. In this study, a single-factor, pretest posttest single group and semiempirical method was utilized. The study was conducted on 41 students from a public university in Turkey. To implement problem-based learning activities, a teaching environment was created with the Moodle platform, allowing for group work and discussions. Seven status of the problems were prepared exclusively for the 12-week application period so that students could make suggestions about how to solve them. In the data collection phase, the Study Approach Scale, the Attitude Towards Programming Scale, and the Academic Achievement Test were employed. T-test and covariance analyses were carried out in the statistical analysis phase. According to the findings of the present study, students adopting the “deep” study approach were more successful than the students adopting a “superficial” approach. Moreover, it was determined that the problem-based learning application had a positive effect on students’ attitudes toward programming and that the study approach did not significantly affect the students’ attitude toward programming.

scholarly journals The Roots Of Practice: An Anti-Colonial Critical Discourse Analysis Of Western Nature-Based Mental Health Therapies

2021 ◽  
Author(s):  
Carmen Chui
Keyword(s):  
Mental Health ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Question ◽  
Relevant Literature ◽  
Critical Discourse ◽  
Therapeutic Modalities ◽  
Analysis Methodology ◽  
Mental Health Practices ◽  
And Coping

<div>This study seeks to explore how nature-based therapies are understood in Western “mental health” practices. Specifically, horticultural and equine-assisted therapeutic models are examined for discursive themes tied to mind-body connections, attachment and healing. Additionally, texts used to teach specific therapeutic modalities are examined to further explore common concepts such as mindfulness and coping. In conducting a review of relevant literature, similar themes were revealed which contributed to a base knowledge for understanding the discourse around nature-based therapies. Engaging in an anti-colonial theoretical framework and a modified critical discourse analysis methodology, this qualitative study explores the research question: “What are the discourses which inform Western nature-based therapies?” Ultimately, this study aims to develop a more thorough understanding of how these therapies are linked to Indigenous approaches, how practices may be appropriated and used by Western practitioners, and the shift in social work towards more wholistic therapeutic practices. </div>

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