MOTIVASI KONSUMEN DALAM MELAKUKAN PEMBELANJAAN ONLINE DI KOTA BLITAR

Online shopping has recently become a consumer choice. The motivation of consumers in making online purchases includes factors of experience, trust, convenience, price, and knowledge. The purpose of the study was to determine the factors that motivate consumers to make online purchases. The research method uses direct observation and questionnaires to consumers in Blitar City who make online purchases. The research population is online shopping consumers in Blitar City. The sampling technique uses accidental sampling, namely online shopping consumers who coincidentally meet with researchers. The variable used is consumer motivation. The results showed that consumer motivation in doing online shopping showed results in the form of a percentage that respondents tended to choose experience and trust (93.33%), convenience (90.00%), price (86.67%), and continued knowledge (83.33%).

Characterization of the Volatile Compounds in Camellia oleifera Seed Oil from Different Geographic Origins

Volatile flavor of edible oils is an important quality index and factor affecting consumer choice. The purpose of this investigation was to characterize virgin Camellia oleifera seed oil (VCO) samples from different locations in southern China in terms of their volatile compounds to show the classification of VCO with respect to geography. Different samples from 20 producing VCO regions were collected in 2020 growing season, at almost the same maturity stage, and processed under the same conditions. Headspace solid-phase microextraction (HS-SPME) with a gas chromatography–mass spectrometer system (GC–MS) was used to analyze volatile compounds. A total of 348 volatiles were characterized, including aldehydes, ketones, alcohols, acids, esters, alkenes, alkanes, furans, phenols, and benzene; the relative contents ranged from 7.80–58.68%, 1.73–12.52%, 2.91–37.07%, 2.73–46.50%, 0.99–12.01%, 0.40–14.95%, 0.00–27.23%, 0.00–3.75%, 0.00–7.34%, and 0.00–1.55%, respectively. The VCO geographical origins with the largest number of volatile compounds was Xixiangtang of Guangxi (L17), and the least was Beireng of Hainan (L19). A total of 23 common and 98 unique volatile compounds were detected that reflected the basic and characteristic flavor of VCO, respectively. After PCA, heatmap and PLS-DA analysis, Longchuan of Guangdong (L8), Qingshanhu of Jiangxi (L16), and Panlong of Yunnan (L20) were in one group where the annual average temperatures are relatively low, where annual rainfalls are also low. Guangning of Guangdong (L6), Yunan of Guangdong (L7), Xingning of Guangdong (L9), Tianhe of Guangdong (L10), Xuwen of Guangdong (L11), and Xiuying of Hainan (L18) were in another group where the annual average temperatures are relatively high, and the altitudes are low. Hence, volatile compound distributions confirmed the differences among the VCO samples from these geographical areas, and the provenance difference evaluation can be carried out by flavor.

Intelligent Technology and Automation in Hospitality

Based on the growing evolution of intelligent technology and automation in the provision of services, this chapter analyzes its incorporation into the 4- and 5-star national hotels and its consequent impact on decision and consumer choice. In this sense, the authors proceeded to characterize the technologies with greater appetence concerning the reality of the hotel industry. Furthermore, they investigated the appreciation made by the guests, researched trends, advantages, inconveniences, changes in behavior and procedures, given the COVID-19 pandemic.

EXPRESS: Choice Deprivation, Choice Overload, and Satisfaction With Choices Across Six Nations

Whether consumers have too little, too much, or the ideal amount of choice can have profound consequences. The present research explores patterns of choice deprivation (having less choice than desired) and choice overload (having more choice than desired) across six choice domains in six countries that together provide home to about half the human population (Brazil, China, India, Japan, Russia, and the U.S.; combined N = 7,436). In most domains in most countries, choice deprivation was the norm—only in the U.S. was choice overload sometimes commonly reported. Deprivation was also more strongly related to decreased satisfaction with choices than was overload, suggesting that choice deprivation can be both more common and more consequential than overload. The present research has implications for “inverted-U” theories of consumer choice experiences and underlines the need for more diverse samples, including cross-cultural samples, in research on choice deprivation and overload.

Magnitudes in Badiouʼs Objective Phenomenology and Economic Consumer Choice

The young Marx once remarked that political economy finds itself in an estranged form and is therefore in desperate need of a critical reconstruction of its object [Gegenstand]. He proposed a complete deconstruction of economic objectivity and its categories, hoping to recover the true species-life of man. In the article, we assert that contemporary economic theory remains confined by this estrangement, despite managing to ‘revolutionize’ itself out of the grip of classical political economy. The subjectivist-marginalist reliance on ‘measurable’ consumer preferences not only solidified the discipline’s estrangement, but also wrested away any remaining basic principles of economics through neoclassical reconceptualization. A break with estrangement would require novel critical economic thinking that would do away with the discontinuity between classical and neoclassical (contemporary) economics. It would therefore need a rich enough framework to scrutinize its principal categories. We argue that Alain Badiou’s objective phenomenology possesses a complementary synchronic structure able to conform to basic economic tenets, allowing for a comparative and synthetic approach. This would then be the basis for a new model of economic theorizing. We conclude the article with Marx’s value form, seeing it as a possible central category of a newly proposed economic framework.

PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX

Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy theproduction produced by the company. Consumer Choice through the marketing mix approach is a reference to thesuccess of a company in providing its services to consumers. The purpose of this research is to find out whether thereis an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. AskotamaInti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as theoverall sample, but the sample in this study is the entire population that is sampled .“The results obtained thatpartially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy onConsumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer Choice Through the Marketing Mix Approach.

Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective

Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the relationship between choice overload on social media and product choice quality, and how choice quality influences post-purchase dissonance. The study employed a positivist research paradigm and an explanatory design to examine the relationship between the various constructs. Using a purposive sampling method, Responses from 249 respondents were quantitatively analyzed. Structural equation modeling (SEM) was utilized. The outcome revealed a direct significant effect of choice overload on poor choice quality and a strong positive association between choice quality and post-purchase dissonance using social media tools. The distinctiveness of the study adds to the existing literature by extending the current understanding of post-purchase dissonance and consumer behavior in general.

What it costs to make Ourselves happy instant heroes

Humanitarian campaigns are proposing fun and simpler ways to support their causes with the help of advanced communication technologies and corporate sponsorships. It has become common to do good by shopping, running, texting and playing games. Despite some criticisms, such campaigns proposing simple and fun actions are becoming more dominant in the development and aid sector because of their ability to engage a wider public. This study aims to problematise the increasing role of corporations as moral educators and in the entertaining humanitarian campaigns focused on the Self at the expense of suppressing the Other. It focuses on the potentially destructive aspects of seemingly creative and entertaining humanitarian appeals supported by commercial forces by investigating the case of Barcodrop – an ethically packaged bottled water brand. This study begins by reviewing the relevant literature on post-humanitarianism, corporate social responsibility, contemporary consumer culture and bottled water. It then moves on to examine three research questions: What types of relationships are mediated and reproduced through the campaign? How does the campaign shape certain social practices and norms? How does this newly emerged post-humanitarian style work to mask political issues and serve particular ideologies? This is achieved by taking a case-study approach involving two qualitative analysis techniques social semiotics and critical discourse analysis. The combined approach illuminates opaque power relations and the ideology embedded in a stylish campaign. Based on the analysis, the study suggests that the unequal relationship of the heroic Self and the vulnerable Other is reproduced through the campaign. The promotion of simple and fun reinforces the narcissistic nature of contemporary consumers, which requires subordination of others. In addition, the Barcodrop campaign appears to normalise the consumer choice as an ethical practice by explicitly linking scanning and sharing. It also transforms the act of altruism to a playful activity of consumers while excluding distant sufferers, which makes participants loyal mediator of the brand. Furthermore, post-humanitarian aesthetic techniques effectively prevent the audience from understanding the complexities that surround water issues and legitimatise corporate ideology at the expense of solidarity.