scholarly journals Implementation of marketing strategy 4.0 to pastry producers in Taman District, Sidoarjo Regency

2021 ◽  
Vol 6 (12) ◽  
pp. 2147-2152
Author(s):  
Indah Sulistiyowati ◽  
Ali Akbar ◽  
Fitri Nur Latifah
Keyword(s):  
Problem Solving ◽  
Marketing Strategy ◽  
Direct Contact ◽  
Online Shopping ◽  
Online Interactions ◽  
Product Marketing ◽  
Product Sales ◽  
Virtual Shopping ◽  
The Way

The COVID-19 pandemic has caused Danish Cake SMEs to experience a decline in turnover of up to 30%. This is due to the focus on offline product marketing, both through agents and resellers. While the pandemic has changed the way of shopping, most consumers prefer online shopping, because it is considered safer and minimizes direct contact with sellers. The problem-solving method used is to optimalize the marketing 4.0 strategy that combines offline and online interactions between producers and customers. For online channels, the service team created a shopping application via an Android phone as a virtual shopping facility and created a paspastry.com website which also functions as a customer database. With this application, consumers just shop through their respective cellphones, choose the desired cake, make a payment, and the cake will be sent to the buyer's house. Another use of online channels is to improve promotional content through Instagram, Facebook, and fanpages as well as by creating accounts on marketplaces such as Shopee. With the implementation of the Marketing 4.0 strategy, Danish Cake SMEs will increase their product sales, both online and offline, in addition to increasing branding awareness of the product.

Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah

WADIAH ◽  
2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Irfan Harmoko
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Internet Banking ◽  
Mobile Banking ◽  
High Return ◽  
Product Marketing ◽  
The Way

Market share of sharia banking in Indonesa is low. It’s acontradictif with the realy that Indonesia is a largest moslim population. One of the way to increase sharia bank market share is growth up the funding or DPK. Market segmentation is one of strategy that can be applied. In addition, giving high return, good banking facilities (ATM, CMS, mobile banking, internet banking) can also add attraction for customer to deposit funds the sharia bank.Keywords : funding product, marketing strategy.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Perencanaan Strategi Pemasaran Usaha Mikro Kecil dan Menengah Manis Bakery

2019 ◽  
Vol 5 (1) ◽  
pp. 23
Author(s):  
Willy Tambunan ◽  
Theresia Amelia ◽  
Faris Prasetyohadi Priyana
Keyword(s):  
Strategic Planning ◽  
Marketing Strategy ◽  
Business Owners ◽  
Alternative Strategies ◽  
Essential Aspect ◽  
Strategic Position ◽  
A Priority ◽  
Product Sales ◽  
Evaluation Space

Marketing is an essential aspect of the strategy of increasing product sales. Manis Bakery UMKM itself does not have a specific plan for promoting mani bread. This study aims to design the marketing strategy of UMKM Manis Bakery based on the concept of Quantitative Strategic Planning Matrix (QSPM), Competitive Profile Matrix (CPM), and Strategic Position and Action Evaluation (SPACE). This research conducted at Manis Bakery UMKM with respondents chosen were business owners and respondents who bought bread at least once a week or more. Based on the results of the analysis that has done, the results obtained that the strength possessed by the Sweet Bakery UMKM are products without preservatives, bread has a soft texture, food that is not easy to expire, strategic company location and affordable prices. The strategy is a priority based on six alternative strategies, namely creating sweet bread with flavors or innovations and making unique and attractive packaging that will do when having additional business capital.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Impelementasi Strategi Pemasaran Dalam Upaya Peningkatan Nilai Jual Hasil Produksi Warga Binaan Pemasyarakatan

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 83-94
Author(s):  
Agung Risaldo
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Product Distribution ◽  
Correctional Institutions ◽  
Self Reliance ◽  
Dead End ◽  
Quality Product ◽  
Product Increase ◽  
The Right ◽  
Product Sales

Correctional as an institution that aims to form prisoners and inmates become the whole person, In its implementation implement two coaching programs which are the first coaching personality and the second coaching self-reliance development. In the development of self-reliance in correctional institutions in Indonesia, implementing programs aimed to improve the ability of the prisoners. Prisoners are trained to make a product whether it is goods or services, ranging from handicrafts, bakery, laundry, and Barber. But in the implementation of entrepreneurship programs such as handicrafts encountered a dead end because of not finding the right market. It takes a marketing strategy that is able to increase the selling power of the resulting product. Increase from product quality, product sales price, product distribution, and product promotion. The journal's writing aims to determine the right marketing strategy to increase the sales of convict production. The journal's writing uses a library of libraries aimed at identifying the right marketing strategy to increase the sales of convict production, and to determine the right strategy for product quality improvement.

scholarly journals How does Technological Dependence Affect Consumer Shopping Behavior among Baby Boomers, Millennials, and Digital Natives?

2020 ◽  
Vol 5 (8) ◽  
pp. 1004-1009
Author(s):  
Muhammad Syah Fibrika Ramadhan ◽  
Nisrina Anggi Syahputri
Keyword(s):  
Baby Boomers ◽  
Online Shopping ◽  
Brand Choice ◽  
Transportation Cost ◽  
Digital Natives ◽  
Shopping Behavior ◽  
Three Generations ◽  
Significant Difference ◽  
The Difference ◽  
The Way

As the technology develop rapidly, people’s life is more convenient in many aspects. For instance, technology is facilitating the way people shop. In this day and age, people does not need to go to market to buy things they want as they can get it by online shopping. This way is certainly saving the time, the money as well because they do not need to pay the transportation cost. However, with the assistances that technology offered, not all people are overly dependent on technology. Some of them, mostly baby boomers gen, tend to life the old-fashioned way. This research aims to find out the difference among three generations, including baby boomers, millennials, and digital natives in their dependence on technology and how it affects their shopping behavior including the shopping objective, shopping frequency, deciding online or offline, shopping hour as well as brand choice. This study investigated about 138 persons, consisted of 30 (22%) baby boomers, 34 (25%) millennials, and 74 (53%) digital natives. The data were collected using the questionnaire consisted of 29 questions related to daily interaction to technology and shopping behavior. Oneway ANOVA was used to analyze the data. The result shows that among baby boomers, millennials, and digital natives have different responses of their technological dependence relating to shopping behavior. However, there is no significant difference among three generations. Each generation have different trait of shopping. Thus, the marketer should to know what kind of generation of their target in order to give the appropriate marketing.

Travel Agencies and Tour Operators at KidZania

2019 ◽  
pp. 48-64
Author(s):  
Hugues Seraphin ◽  
Frederic Dosquet
Keyword(s):  
Marketing Strategy ◽  
High Capacity ◽  
Distribution Channel ◽  
Point Of View ◽  
Retail Environment ◽  
Travel Agents ◽  
Travel Agencies ◽  
Fierce Competition ◽  
The Way

The role of tour operators (TOs) and travel agents (TAs) are putting together transport, events, attractions, accommodation and food / drink into a package and are then selling them to customers. The authors introduce in this chapter a new marketing strategy for TOs and TAs, as there is fierce competition in the retail environment. The approach offers an alternative to the existing marketing and distribution channel in the industry. The KidZania concept in itself is very strong from a marketing point of view due to its high capacity to convince customers. Also, with KidZania, TOs and TAs have an opportunity to ‘breed' ethical tourists, that is to say, tourists that respect their host, their environment, and culture. That said, the KidZania model could be said to be a form of manipulation of emotions, by pushing the children to behave and consume the way we would like them to.

Modern Diffusion of Products with Complex Network Models

2011 ◽  
pp. 119-133
Author(s):  
Atsushi Tanaka
Keyword(s):  
Complex Networks ◽  
Marketing Strategy ◽  
Complex Network ◽  
Network Models ◽  
Information Propagation ◽  
Multiagent Simulation ◽  
Product Marketing ◽  
Winner Takes All ◽  
Complex Network Models

In this chapter, some important matters of complex networks and their models are reviewed shortly, and then the modern diffusion of products under the information propagation using multiagent simulation is discussed. The remarkable phenomena like “Winner-Takes-All” and “Chasm” can be observed, and one product marketing strategy is also proposed.

Developing High-School Students´ Competences through Math Research Workshops – the M&L Project

2019 ◽  
pp. 587-592
Author(s):  
Ariana-Stanca Vacaretu
Keyword(s):  
High School ◽  
High School Students ◽  
Problem Solving ◽  
Mathematics Students ◽  
School Students ◽  
Problem Solving Skills ◽  
Research Workshop ◽  
Different Types ◽  
Math Concepts ◽  
The Way

Mathematics is or it should be about problem solving and math thinking. However, what mathematics students learn in schools is more about procedures for solving different types of math exercises and problems. In many cases, students learn by heart algorithms and words (math concepts) and use them for solving different math tasks. School math is very far from what mathematicians do and, in many cases, doesn’t motivate students for learning math. This paper presents the way we organized the assessment of the students’ skills developed through math research workshops and some of the assessment results. Even though we didn’t assess all the competences the students develop through the math research workshop, the findings show that the students certainly develop their problem-solving skills.

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