scholarly journals Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers

2019 ◽  
Vol 8 (4S3) ◽  
pp. 74-76
Keyword(s):  
Mobile Apps ◽  
Cost Savings ◽  
Digital Marketing ◽  
Access To Information ◽  
Service Excellence ◽  
Advertising Strategy ◽  
Online Tools ◽  
Business To Consumer ◽  
Business To Business ◽  
Digital Channels

Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media (facebook), email, SMS and mobile apps. Digital marketing can also be referred as the use of ICT that provide access to information through telecommunications. This includes the world wide web, wired and wireless networks, mobile phones and other communication mediumsDigital marketing includes both Business to Consumer (B2C) and Business-to-Business (B2B) services For businesses, digital marketing helps in cost savings, increase opportunities and promote conveniences. The choices are more for the customers in how they compare, pay, interact and avail various services.It is always a challenge for the insures in marketing their products as it involves speaking with uncertainties which many people refuses to discuss. When the insures opt for digital marketing, through interactive and customized online tools, enable the prospective customers to primarily identify their risk and decide either they can retain or transfer their risk. Also the prospective customers can calculate the consideration called premium to be paid by them. Through the digital platform, the insurers can concentrate on service excellence.

Gospodarka elektroniczna - formy elektronicznego biznesu

2001 ◽  
pp. 31-33
Author(s):  
Arkadiusz Januszewski
Keyword(s):  
Business To Consumer ◽  
Business To Business

Obecnie Internet, obok zastosowań edukacyjnych i domowych, stał się narzędziem do prowadzenia biznesu. Coraz większą popularność zdobywają takie pojęcia, jak gospodarka informacyjna i elektroniczna, elektroniczne rynki, elektroniczny biznes i elektroniczny handel. W artykule omówiono te pojęcia. Przedstawiono formy e-biznesu: B2C 9 (business to consumer), B2B (business to business), C2B (consumer to business), C2C (consumer to consumer).

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals Considerations Of E-Commerce Within A Globalizing Context

2011 ◽  
Vol 16 (1) ◽  
pp. 101 ◽  
Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro
Keyword(s):  
Electronic Commerce ◽  
Information Technologies ◽  
International Markets ◽  
Global Market ◽  
The Internet ◽  
Sales Volume ◽  
Support Tool ◽  
Business To Consumer ◽  
Comprehensive Manner ◽  
Business To Business

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

scholarly journals The innovation ICT strategy in agri-food sector

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Luisa Sturiale ◽  
Alessandro Scuderi
Keyword(s):  
Communication Technology ◽  
Rapid Evolution ◽  
Information Communication ◽  
Market Place ◽  
Food Sector ◽  
Economic Competition ◽  
Business To Consumer ◽  
Approach Working ◽  
Marketing Methods ◽  
Business To Business

Abstract: The achievement of Information Communication Technology (ICT) as a new ground for economic competition is deeply affecting the trade organization in many merchant sectors. For Italian agri-food products it is of absolute importance for Internet marketing to be undertaken and to foresee the consequent scenarios. The aim of this research is to exactly assess the opportunities and problems of the distribution circuit based on the virtual scenario, with a methodological and empirical approach, working on the analysis of experiences already begun by agri-food companies established in Italy and engaged in “business to consumer” and “business to business”. The ICT is configured as a phenomenon in a continuous and rapid evolution, which makes it necessary for companies to continually adapt to it and to the habits of web-consumers. This means that it is necessary to effectively enter the network of agri-food firms, and to strategically revise marketing methods focusing on the market place.

scholarly journals Digital Marketing Communication and Car Buying: A Study of Potential Deterrents

2018 ◽  
Vol 13 (02) ◽  
Author(s):  
Rekha Dahiya ◽  
Aparna Mishra
Keyword(s):  
Cluster Analysis ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Age Group ◽  
Chi Square ◽  
Occupational Category ◽  
Chi Square Test ◽  
And Cluster Analysis ◽  
Digital Channels ◽  
Lack Of Knowledge

The present study aims to identify the potential deterrents of digital marketing communication while buying a car. Data was collected from 801 respondents from Delhi using area wise proportionate sampling. 75% of the respondents used at least one digital channel of communication while buying a car. There were 25% of the respondents who didn’t use digital channels of communication while buying a car and relied exclusively upon traditional channels of communication. The study analyzed the respondents believing only in traditional channels of communication while buying a car to know the deterrents impeding the usage of digital channels of communication. The study also aimed to identify the distinct customers segments using traditional channels of communication while buying a car. Data was analyzed with the help of chi-square test and cluster analysis. ‘Technicality’ of the medium followed by ‘lack of knowledge and time’ were identified as the major deterrents of digital marketing communication. Two customer segments were identified in the study that made use of only traditional channels of communication while buying a car. First segment comprised of respondents ‘above 40 years of age’ belonging to ‘business’ category. Second segment was composed of respondents in ‘service’ occupational category belonging to ‘26 to 30 years age’ group.

Employer Branding in B2B and B2C Companies in India: A Qualitative Perspective

2018 ◽  
Vol 5 (1) ◽  
pp. 76-95 ◽  
Author(s):  
Mukesh K. Biswas ◽  
Damodar Suar
Keyword(s):  
Subjective Experiences ◽  
Case Study Method ◽  
Structured Interviews ◽  
Employer Branding ◽  
The Past ◽  
Business To Consumer ◽  
Business To Business

The employer branding (EB) phenomenon has garnered the attention of practitioners and academicians over the past decade. However, the subjective experiences of managers on EB are hardly tapped. This study explores company executives’ views on EB through the case study method with semi-structured interviews in the context of the business-to-business (B2B) and business-to-consumer (B2C) companies located in India. Four key categories relevant to EB emerged from the data. These are (a) essence of a successful EB, (b) precursors of EB, (c) visibility of the employer and (d) outcomes of EB. Attributes of these categories were explored along the sub-themes, which reveal the respondents’ perceptions regarding their implementation of EB strategy. These attributes were similar in B2B and B2C companies.

B2B, B2C and Virtual Enterprise Management Systems

2020 ◽  
pp. 118-127
Author(s):  
Yong Geng Chen
Keyword(s):  
Virtual Enterprise ◽  
Enterprise Management ◽  
Virtual Enterprises ◽  
Future Directions ◽  
Web Based ◽  
Goods And Services ◽  
Detailed Evaluation ◽  
Business To Consumer ◽  
Definition Of ◽  
Business To Business

This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provides a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper evaluates two forms of business with relation to management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.

How is The Adoption of Digital Marketing Services for Smart City Application Users?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Regina Eka Riantini ◽  
Viany Utami Tjhin ◽  
Robertus Nugroho Perwiro Atmojo
Keyword(s):  
Technology Acceptance ◽  
Smart City ◽  
Structural Equation ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Acceptance Model

Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

An Introduction to Business Marketing

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chains ◽  
Relationship Marketing ◽  
Perceived Value ◽  
Marketing Mix ◽  
Business Markets ◽  
Principal Characteristics ◽  
B2b Marketing ◽  
Goods And Services ◽  
Business To Consumer ◽  
Business To Business

This chapter explores some of the principal characteristics used to define business markets and marketing. It establishes the key elements of business-to-business (B2B) marketing and makes comparisons with the better-known business-to-consumer (B2C) sector. This leads to a consideration of appropriate definitions, parameters and direction for the book. After setting out the main types of organisations that operate in the B2B sector and categorising the goods and services that they buy or sell, the chapter introduces ideas about the business marketing mix, perceived value, supply chains, interorganisational relationships and relationship marketing. This opening chapter lays down the vital foundations and key principles which are subsequently developed in the book.

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