scholarly journals IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Ali Fahrudin ◽  
Murtadlo Murtadlo ◽  
Warih Handayaningrum
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Educational Institutions ◽  
Educational Services ◽  
Promotion Strategy ◽  
The Public ◽  
The Face ◽  
Education Marketing ◽  
Process Strategy

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

scholarly journals RESOURCES AND COMMUNICATIONS OPTIMALIZATION IN EDUCATIONAL MARKETING STRATEGY

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Noor Fuadiyah Zuhaeda
Keyword(s):  
Marketing Strategy ◽  
Customer Service ◽  
Educational Institution ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Educational Marketing ◽  
The Public ◽  
Creative Commons ◽  
High Quality Education ◽  
Education Marketing

<p>In the era of globalization, adopting the concept of business marketing to face competition among educational institutions is something that cannot be avoided. The public demand for high-quality education, satisfactory customer service, and school’s resources become the basis of consideration for the educational institution in determining its marketing strategy. Optimal educational resources management and institution’s ability to communicate with customers and communities are the keys to effectively implement educational marketing strategies. The purpose of this paper using literature review methodology is to obtain a thorough understanding of resource optimization in education marketing strategies as an effort to increase customer and maintain customer loyalty.</p><p> </p><center><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></center><p> </p>

scholarly journals Marketing Strategies Education Oriented Market, Customers And Advantages Competitive

2021 ◽  
Vol 3 (3) ◽  
pp. 29-40
Author(s):  
Elvi Rahmi, Moh. Zaini, Moh. Muslim, Imam Junaris
Keyword(s):  
Human Resources ◽  
Marketing Strategies ◽  
Quality Education ◽  
Educational Institutions ◽  
Educational Services ◽  
The Public ◽  
The World

Marketing of educational services is a strategy undertaken by the agency in improving human resources are in an institution, with the aim to improve the image of the institution of quality education and can compete with other educational institutions, as well as able to boost high competitiveness. This also shows that competition in the world of education is unavoidable, seeing that many educational institutions have been abandoned by their customers so that in recent years there have been mergers between educational institutions. Besides, the ability of administrators is a prerequisite in maintaining and improving educational institutions. Based on this, there are several problems that must be achieved by Islamic educational institutions, especially schools to market the services of these educational institutions with the aim of Islamic educational institutions being more widely known among the public as consumers of educational services.

scholarly journals Resources and Communications Optimalization in Educational Marketing Strategy

2019 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Noor Fuadiyah Zuhaeda
Keyword(s):  
Marketing Strategy ◽  
Customer Service ◽  
Educational Institution ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Educational Marketing ◽  
Resources Management ◽  
The Public ◽  
High Quality Education ◽  
Education Marketing

In the era of globalization, adopting the concept of business marketing to face competition among educational institutions is something that cannot be avoided. The public demand for high-quality education, satisfactory customer service, and school’s resources become the basis of consideration for the educational institution in determining its marketing strategy. Optimal educational resources management and institution’s ability to communicate with customers and communities are the keys to effectively implement educational marketing strategies. The purpose of this literature review is to obtain a thorough understanding of resource optimization in education marketing strategies as an effort to increase customer and maintain customer loyalty.

scholarly journals IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR

2019 ◽  
Vol 2 (02) ◽  
pp. 133
Author(s):  
Sarifudin Sarifudin ◽  
Rahendra Maya
Keyword(s):  
Qualitative Methods ◽  
Field Observation ◽  
Marketing Mix ◽  
Marketing Management ◽  
Educational Services ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Education Services ◽  
Marketing Education ◽  
Process Strategy

The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking documentation from the research site. The marketing mix of education services in MAT Darul Fallah Bogor includes: (1) Product strategy; (2) Price Strategy; (3) Place Strategy (location); (4) Promotion Strategy; (5) People Strategy; (6) Physical Evendece Strategy; and (7) Process Strategy. In addition, this study also discusses the development of marketing education services in MAT Darul Fallah Bogor from year to year and various kinds of educational services products offered so that consumers are more interested in seeing firsthand the advantages of this school.Keywords: management, marketing, education services, satisfaction.

scholarly journals Discourse Analysis on the Statement of tMinister of Religious Affairs Concerning "Good-Looking Radicalism” against State Civil Apparatus

2020 ◽  
Vol 2 (1) ◽  
pp. 290-299
Author(s):  
Fania Zakiyah Ulfa ◽  
Ida Fitria Cahyani ◽  
Rozaqul Arif
Keyword(s):  
Discourse Analysis ◽  
Data Collection ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Microstructure Analysis ◽  
Critical Discourse ◽  
Educational Institutions ◽  
Religious Knowledge ◽  
The Public ◽  
Radical Ideology

This study aims to describe the discourse of the Minister of Religion's statement regarding good-looking radicalism among the State Civil Apparatus. This study uses a descriptive qualitative method with van Djik's critical discourse analysis. The data collection uses documentary techniques from Youtube video webinars and a number of journals. The macrostructure shows that there are strategies that can be done to ward off the entry of radical ideology in ASN. The superstructure shows the process of radicalism agents entering through educational institutions and houses of worship with an attractive appearance to deceive the public. The microstructure analysis shows that this statement of good-looking radicalism has generated polemic in society because it is subjective, that is, it cannot be generalized based on one case. The result of this study shows that some people think that the Minister of Religion agrees with the good-looking radicalism movement. The communicator is the Minister, namely as a messenger to ward off radicalism agents by being careful in selecting ASN. The Minister has access to convey messages to the public to be aware of the entry of radical-minded people into mosques, which usually starts from people who are good-looking, speak Arabic well, and have sufficient religious knowledge.

Model Strategi Pemasaran Jasa Pendidikan Islam pada SD Nasima Semarang

SMART ◽  
2021 ◽  
Vol 7 (01) ◽  
pp. 1-14
Author(s):  
Fatah Syukur
Keyword(s):  
Elementary School ◽  
Internal Marketing ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Educational Services ◽  
Market Area ◽  
Free Trial ◽  
Study Approach ◽  
Admission Policies ◽  
Elementary School Education

Educational services marketing strategies are becoming increasingly crucial in line with the role of educational institutions. However, only a few educational institutions have implemented strategies in marketing their educational services to the public. This study examines the marketing strategy of educational services at Nasima Elementary School Semarang. This research uses a qualitative case study approach. Data related to marketing management of educational services obtained from interviews, observation, and documentation, then tested by triangulation and then analyzed. The results of this study indicate two marketing strategies by SD Nasima Semarang, namely: internal marketing and external marketing. In internal marketing, the strategy implemented is to provide direct admission policies for TK Nasima alumni, giving discounts, parenting classes, and optimizing the roles of homeroom teachers, teachers, and guardians of students. As for external marketing, the strategy is to establish partnerships with kindergartens in the Nasima market area, distribute brochures, load information about Nasima schools, install banners, strategic billboards, hold educational exhibitions, free trial classes, and open houses. The Nasima Elementary School Education Model has quite a significant opportunity because many middle-class people are aware that religion needs good quality Islamic education. On the other hand, the challenge is the provision of good quality and innovative education. In this case, SD Nasima is the first education in Semarang to hold a full-day school.

Marketing of PAUD Services in The Pandemic Period in PG-TK Pelangi Ceria (Based on Sementation, Positioning, and Targeting)

2021 ◽  
Vol 6 (1) ◽  
pp. 1-13
Author(s):  
Adelia Miranti Sidiq ◽  
Na'imah Na'imah
Keyword(s):  
Data Analysis ◽  
Analysis Data ◽  
Marketing Management ◽  
Educational Institutions ◽  
Educational Services ◽  
Childhood Education ◽  
New Information ◽  
Analysis Technique ◽  
Digital Or

This pandemic period makes educational institutions work even harder in marketing educational services, and each institution will make marketing management using a variety of methods, as we know that in this case, early childhood education institutions are one of the institutions that have tough competition between one institution and one institution. another. Therefore, school institutions must show clear and ideal quality of their institutions. The main problem in this research is to find out the marketing of educational services in Kindergarten Pelangi Ceria. This research aims to explore and convey new information related to the marketing of educational services. The research method used is to use qualitative research methods in which data collected by observation, interviews, and documentation. Then the data analysis technique used data analysis, data presentation, and drawing conclusions by triangulating the data. The results of this study indicate that the PG-TK Pelangi Ceria school institution indirectly implements PAUD service marketing management by determining market segmentation, positioning, and targeting. Even before the pandemic, the PG-TK Pelangi Ceria institutions had marketed their educational services through digital or via social media, so that the PG-TK Pelangi Ceria remained highly competitive among PAUD institutions around the Delta Sari area.

scholarly journals Pengaplikasian Hasil Angket Siswa Untuk Meningkatkan Penerimaan Peserta Didik Baru (PPDB) oleh M. Qamaruzzaman

2021 ◽  
Author(s):  
Jurnal Julak
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Educational Programs ◽  
Educational Institutions ◽  
Promotion Strategy ◽  
Knowing How ◽  
The Public ◽  
The World ◽  
New Student

Promotion strategy is part of marketing strategy. In relation to the world of education, promotions are carried out to introduce products from educational institutions or even educational institutions themselves to the wider community so that they know the benefits, advantages/quality of schools, the school's vision and mission, the educational programs it carries out and many other things. For this reason, schools are required to carry out accurate strategies in facing competition with other schools, with the aim that prospective consumers (the public) are confident and interested in choosing the school.This research was conducted with the intention of knowing how the promotion strategy of SMK YPT Banjarmasin was carried out based on input from new student questionnaires. The method used in this research is descriptive analysis. To obtain the required data, the authors distributed a questionnaire addressed to the class X students/ new students.The research concluded that the results of the questionnaire distributed to students greatly influenced the promotion strategy carried out by SMK YPT Banjarmasin, and it was hoped that this step would be optimal.

scholarly journals POSITIONING ATRIBUTES IN MARKETING MANAGEMENT ON THE MARKET OF HIGHER EDUCATION SERVICES

2019 ◽  
Vol 29 (4) ◽  
pp. 474-479
Author(s):  
N.G. ч N.G. Sokolova ◽  
T.V. Gruzdeva ◽  
O.V. Titova
Keyword(s):  
Marketing Research ◽  
Foreign Market ◽  
Marketing Management ◽  
Educational Services ◽  
Competitive Advantages ◽  
Education Services ◽  
The Public ◽  
Regional Universities ◽  
The University ◽  
Different Origin

The article focuses on the problem of marketing management in the field of positioning of regional Universities, as they are experiencing increasing competitive pressure. It is noted that students are the leading carriers of information in the market, communicators with the public. Students' perception of competitive advantages, first of all, ensures the success of positioning in the foreign market. The article presents the results of marketing research of the market of educational services initiated to determine the preferred attributes of positioning. The authors of the article identified four groups of attributes - benefits and values expected by consumers and forming advantages in the market: image, technological, social and economic. The hypothesis that the attributes of positioning educational services are based on a combination of benefits or solutions to specific problems is expressed and tested. They are a composition of values or benefits of different origin and the most common of them can be used for the purposes of positioning the University. According to the results of the survey of loyal students with the use of factor analysis, the combinations of values or benefits expected by students from educational services were identified and ordered by the preferences.

scholarly journals Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata

2019 ◽  
Vol 16 (3) ◽  
pp. 48
Author(s):  
Kadek Ardi Permana ◽  
Agus Putu Abiyasa
Keyword(s):  
Education Institution ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Institutions ◽  
The Public ◽  
Tourism Education ◽  
New Students ◽  
Internet Networks ◽  
Selection Of

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

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