DEVELOPMENT OF THE MEDIAL FUNCTION OF SOCIAL COMMUNICATION IN MODERN SOCIETY

2021 ◽  
Vol 12 (1) ◽  
pp. 11-21
Author(s):  
Valentyna Ilganayeva

The purposeof the article is to substantiate the factors and content of the evolutionary development of communication as a medial function in society.Research methods and techniques.Methodological integrity of the study of communication phenomena is achieved using a number of scientific approaches: historical-evolutionary, system-integration, process, teleological, which make it possible to carry out the necessary synthesis of knowledge about the functionality of social communication. They stimulate the processes of foundation,integration, generalization, innovation of scientific and cognitive activities in the social and communication sphere. The set of scientific approaches verifies theachievements of research in various scientific areas that use the communication principle to study social processes and influence the formation of an understanding of the unity of communication processes in society. Conclusions. It is proved that thedeepening of the study of communication phenomena is a systemic need to improve social interaction in society. It is noted that now a completely different systematic organization of communication interaction is being formed, which is due to the scale of the communication process in society. The social purpose of communication and the communication process is manifested through a system-regulatory function, which is provided by the structural form of communication processes and their content. The medial function of communication is aimed at ensuring the integration of society and humanity to achieve an equilibrium social interaction and the state of society as an integral system.

Author(s):  
Tadeusz Wallas

The article attempts to determine the specifics of communication studies, its place and role in the system of scientific disciplines. The author emphasizes the importance of development of this science, especially in today’s conditions of constant growth of threats and challenges in the social communication process. The main arguments of the author are as follows: firstly, communication studies will give new opportunities for theoretical and practical study of social communication processes; secondly, in the age of globalization, development of communication studies is a factor for the further development of science in general, as well as social life in all its dimensions. Discussing with the theorists, the author of the article tends in his thoughts to an interpretation proposed by T. Kotarbinski that “the science is any set of human knowledge where one can distinguish the subject of intellectual study and specific specialization” [5]. The specificity of communication studies corresponds to these basic criteria: firstly, it has a relatively defined subject of study and the field of research (all that is related to communication of people and social groups); secondly, for research in this area there is an inexhaustible array of open sources of information; thirdly, there is a developed network of scientific institutions on the basis of which it is possible to develop and implement such researches; fourthly, the advances in the field of communication studies will always have not only theoretical value, but also practical application in the institutions of higher education, where the specialists of corresponding specialization are educated and trained. According to the results of the research, the author comes to the idea that communication studies belong to the sphere of social sciences. For the proof of this concept, the scientist provides for a number of arguments.


Humaniora ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 227
Author(s):  
Muhammad Aras ◽  
Alexander A. S. Gunawan

This research focused on the social communication process for increasing tolerance and harmonization of inter-religious communities in Indonesia. This research method used the case study design. Research data of this case study were collected through observations and in-depth interviews. The results indicate that the process of social communication between religions takes place dynamically in the community. It involves mutual interactions and respect for each other according to social norms and values adopted by the local community. By interacting and respecting each other, the social life of the community can be maintained to be harmonious, safe, comfortable, full of tolerance and harmony, and coexist in religious, cultural, ethnic, racial, and ethnic diversity. Based on research findings, all can be done through the social communication process for increasing tolerance and harmonization of social life among religious communities in Indonesia that the process of social communication is directly referred to as traditional and conventional communication.


2021 ◽  
Vol 1 (3) ◽  
pp. 41-49
Author(s):  
A. N. Yakoupov ◽  

Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Consequently, the paper considers important facets of the theory of musical communication management in society, namely the target programming, scientific forecasting and long-term planning. The ways and methods of implementing these principles aimed at the achievement of a certain level of control over the music communication processes in society are also considered. Special attention is paid to the analysis of the impact of current social and economic changes in Russia on the formation of marketing and management in the social life of musical art.


2021 ◽  
Vol 1 (1) ◽  
pp. 30-40
Author(s):  
A. N. Yakoupov ◽  

Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Consequently, the paper considers important facets of the theory of musical communication management in society, namely the target programming, scientific forecasting and long-term planning. The ways and methods of implementing these principles aimed at the achievement of a certain level of control over the music communication processes in society are also considered. Special attention is paid to the analysis of the impact of current social and economic changes in Russia on the formation of marketing and management in the social life of musical art.


2014 ◽  
Vol 68 (2) ◽  
Author(s):  
Leow Fui Theng ◽  
Neo Mai ◽  
Chang Yoong Choon

The rapid progression of ICT has influenced the social change and broadened the horizon of innovative learning which further enabled the web-based collaborative learning. Studies show that the use of web-based social tools is able to expand the social interaction and engagement among the students. In fact, many learning approaches in today’s higher education context have embedded collaborative learning activities. Therefore, it is important to investigate the student communicative acts and social interaction in the online communication process for sustaining and better supporting web-based collaborative learning. This study presents students’ feedback and their communicative acts in the process of collaborating on a multimedia project. Communicative Model of Collaborative Learning (CMCL) was used to analyze these inputs which obtained from open-ended questions, student interviews and students’ posting in social networking sites. The results showed that the CMCL was a useful tool for assessing the students’ social interaction and communicative acts in this learning approach. The outcomes of this study show that the use of CMCL is effective to analyze the student communication and interaction in web-based collaborative learning environments with more perspectives and reveal the impacts on student learning experience and attitudes.  


Autism ◽  
2020 ◽  
Vol 24 (6) ◽  
pp. 1482-1493
Author(s):  
Megan Freeth ◽  
Emma Morgan ◽  
Patricia Bugembe ◽  
Aaron Brown

Being able to follow the direction of another person’s line-of-sight facilitates social communication. To date, much research on the processes involved in social communication has been conducted using computer-based tasks that lack ecological validity. The current paradigm assesses how accurately participants can follow a social partner’s line-of-sight in a face-to-face scenario. In Study 1, autistic and neurotypical adults were asked to identify which location, on a grid of 36 potential locations, the experimenter was looking at on a series of discrete trials. All participants (both autistic and neurotypical) were able to effectively make line-of-sight judgements, scoring significantly above chance. Participants were also just as effective at making these judgements from either a brief, 1s, glance or from a prolonged, 5s, stare. However, at the group level, autistic participants were significantly less accurate than neurotypical participants overall. In Study 2, potential variation in performance along the broad autism phenotype was considered using the same paradigm. Bayesian analyses demonstrated that line-of-sight judgement accuracy was not related to the amount of autistic traits. Overall, these findings advance the understanding of the mechanistic processes of social communication in relation to autism and autistic traits in a face-to-face setting. Lay abstract In order to effectively understand and consider what others are talking about, we sometimes need to follow their line-of-sight to the location at which they are looking, as this can provide important contextual information regarding what they are saying. If we are not able to follow other people’s line-of-sight, this could result in social communication difficulties. Here we tested how effectively autistic and neurotypical adults are at following a social partner’s line-of-sight during a face-to-face task. In a first study, completed by 14 autistic adult participants of average to above-average verbal ability and 14 neurotypical adult participants, we found that all participants were able to effectively follow the social partner’s line-of-sight. We also found that participants tended to be as effective at making these judgements from both a brief, 1s, glance or a long, 5s, stare. However, autistic adults were less accurate, on average, than neurotypical adults overall. In a second study, a separate group of 65 neurotypical adults completed the same line-of-sight judgement task to investigate whether task performance was related to individual variation in self-reported autistic traits. This found that the amount of self-reported autistic traits was not at all related to people’s ability to accurately make line-of-sight judgements. This research isolates and furthers our understanding of an important component part of the social communication process and assesses it in a real-world context.


2018 ◽  
pp. 13-18
Author(s):  
Г. Ю. Омельченко ◽  
О. М. Осіпов

The authors consider the problem of communication as social reality in the context of conceptual representations of non-classical ontology. These views are based on the idea of variability in the interpretation of basic philosophical category of reality. Works of Chris Berry, Jean Baudrillard, Robin Dunbar, Paul Lazarsfeld, Harold Laswell, Andrew Zverintsev, Charles Cooley, Merab Mamardashvili, Alina Panfilova, Alan Pulford, Paul Smith, Arkady Ursuland and others are devoted to this problem.The article aims to clarify the ontological meaning of the concept «communicative reality». It can resolve conceptual representations of non-classical ontology that is based on the idea of variability of interpretation basic to the concept of space is a philosophical category of reality.Non-classical ontology interprets the concept of «reality» as a collection of objects and phenomena that have approximately the same being or exist in the same way. If being is the property of objects, and existence is their procedural characteristics, then reality is the very objects that possess this property and realize this action. Thus, the objects and phenomena of the material world exist in one way and form an objective reality. There is another way and form of artistic reality. Plans, projects, fantasies have a way of existence and form of mental reality. Therefore, there is an idea of coexistence of different realities. Thus, it is possible to consider not only one reality («actually existed»), but also different realities that constitute the «sector of existence». In this case, it is necessary to speak not about reality, but about reality in a particular sector of life (objective, subjective and virtual reality). That is, the communicative reality can be defined as the particular sector being associated with a subjective interpretation of the real world. Is it possible to define a specific combination of objects, existing solely in the communication processes according to the laws that differ from laws of objective and virtual reality?Therefore, social communication is the result of the interaction of objectively existing segments of the social structure, with defined interests and requests. Social communication is based on existing channels of social ties and actually existing social interests and preferences. It is established that the person prefers to obtain information from a limited number of sources, which he/ she considers asthe closest social environment. Information is perceived positively if it meets social needs of individuals. Information influence that does not consider requests and exceeds the threshold of perception is filtered out as information noise. The patterns of perception of information determine certain forms of informational influence.Thus, the communicative reality even when generating a virtual picture of the world relies on objectively existing social relations, patterns of perception of information and the channels of mass communication. To sum up, the authorsgive an ontological definition of communication space– a set of conditions of interaction of social facilities, with a focus on specific layers of links between the communication objects.


2019 ◽  
Vol 38 (2) ◽  
pp. 51-66 ◽  
Author(s):  
Jacek Kotus ◽  
Tomasz Sowada ◽  
Michał Rzeszewski ◽  
Patrycja Mańkowska

Abstract The article presents a discussion on the anatomy of place-making within the framework of the communication processes against the background of social order in a post-socialist city. The main aim of the text is to look at the social mechanisms of place-making processes “under the microscope”. The place-making activities are very often associated with planning and urban design. However, behind that planning veil is the social world of urban neighbourhood communities. In the article we propose, the social communication and participation processes are among the key factors responsible for creating urban spaces. We are presenting a place-making case study, using the example of Asnyk Square in Poznań. In this context, we are analysing social attitudes and social communication, which took place in the course of the place-making processes and influenced urban planning activities. The discussed case is complicated and provides no easy solutions.


2018 ◽  
Vol 15 (2) ◽  
pp. 203
Author(s):  
Hadi Suprapto Arifin ◽  
Ditha Prasanti ◽  
Ikhsan Fuady

This research studies about the use of social communication process in encouraging public policy on HIV/AIDS prevention in Pangandaran, West Java, Indonesia. It is a qualitative research with action research as the method. The result indicates the existence of social communication form such as direct social communication, social communication using mass media, and functional social communication involving elements of social communication. The social communication process is seen through the coordination of local government with several related agencies and foundations who care about HIV/AIDS. This encourages Local Government of Pangandaran in determining local regulation on HIV/AIDS prevention in Pangandaran tourism area.


2021 ◽  
Vol 1 (4) ◽  
pp. 27-33
Author(s):  
A. N. Yakoupov ◽  

Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Consequently, the paper considers important facets of the theory of musical communication management in society, namely the target programming, scientific forecasting and long-term planning. The ways and methods of implementing these principles aimed at the achievement of a certain level of control over the music communication processes in society are also considered. Special attention is paid to the analysis of the impact of current social and economic changes in Russia on the formation of marketing and management in the social life of musical art.


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