scholarly journals Comunicação orientada para cultura de paz nas organizações: uma proposta de análise da comunicação organizacional digital de três empresas do Pacto Global no Brasil

Author(s):  
Raquel Cabral ◽  
Carlos Humberto Ferreira Silva Junior ◽  
Renata Calonego ◽  
Candice Quincoses

This article aims to understand some aspects of communication in organizations in order to identify which elements are essential for a communication dynamic focused on the culture of peace in a context that may or may not naturalize organizational violence. Although it may seem controversial, both dynamics (focused on a peace culture or violence) can be strained in the organizational environment as they value and legitimize strategic elements of communication in these same organizations. This conception is based on the understanding that companies, through the diffusion of their media discourses, either through their own official spaces or by other means, assume a significant role in society to schedule matters and establish standards. Thus, a demand arises for responsible communication, which has been used by companies as a form of competitive advantage to create and / or strengthen bonds with their audiences and, therefore, differentiate themselves in a market with competition fierce. For this, based on the principles discussed in Peace Studies and considering its multidisciplinary nature, there is in the Communication for Peace the debate about the appearance (or not) of violence through communicational dynamics. For this reason, we also support this paper in the strategic elements of Peace Journalism, which indicates forms of communication that stimulate a culture of peace in conflict scenarios. From this, it was possible to construct analytical categories, in order to list the essential characteristics that could indicate a direction of organizational communication as a potentializer of actions directed to the culture of peace or legitimizing organizational violence. This is because the communicational actions of companies, especially when referring to an institutional positioning, can influence behaviors and, consequently, in the consolidation of the organizational culture itself. In an attempt to check in a practical way the formulation of the developed categories, we selected three Brazilian companies that have long been committed to the Global Compact, an initiative of the United Nations, which seeks to bring elements linked to ethical and sustainable management into the organizational sphere, they are: Natura, Copel and ArcelorMittal. Therefore, we analyzed the institutional speeches propagated in the three selected videos of these companies, “Natura – The most beautiful tune”; “Institutional Copel Energia” and “Safety Day - ArcelorMittal” referring to the institutional campaigns of these companies that were published in the first half of 2019 on their official YouTube channels. The analysis of the material was performed based on the discursive proposal of stereotypes offered by Amossy (2008), which aligns the aspects of the enunciator's search for legitimation before an audience. To this end, four analytical categories were established to identify a communication directed towards peace, that is, one that is concerned with promoting dialogue, building collective values, generating social transformation and considering the historical and socio-cultural context in which they are inserted. The development of these categories was inspired by the perspective of Journalism for Peace (Lynch and Mcgoldrick, 2007; Cabral and Salhani, 2017) and by the dimensions of essential communication skills (Calonego, 2018). With the study, it was possible to identify that although organizations are committed to the goals established by the Global Compact, these elements are not necessarily presented in their institutional campaigns, indicating the need for organizational communication focused on peace. In addition, problems related to the alignment between the formulation of organizational discourse and its institutional communication were detected.

2020 ◽  
pp. 1-12
Author(s):  
Sebastian Holzwarth ◽  
George Gunnesch-Luca ◽  
Roman Soucek ◽  
Klaus Moser

Abstract. The current study analyzes how two components of perceived organizational communication (vertical and horizontal) are related to employee turnover intentions via three types of affective commitment foci (organization, supervisor, and team). Using second-order confirmatory factor analysis and structural equation modeling techniques with a large cross-sectional dataset ( n = 3,317), our results show that, in line with social cohesion theory, vertical communication (e.g., supportiveness from the organization) is strongly related to affective organizational commitment, whereas horizontal communication (e.g., supportiveness from colleagues) is primarily related to affective team commitment. Additionally, both communication dimensions are related to affective supervisory commitment. Finally, these three foci of affective commitment incrementally explain and differentially mediate the relationship between perceived organizational communication and turnover intention.


Author(s):  
Ryan S. Bisel ◽  
Katherine Ann Rush

Communication serves a constitutive force in making organizations what they are. While communication can be viewed as merely occurring “within” the organization, communication itself is essential to the creation and maintenance of organizations. Modern research in organizational communication explores this constitutive force of communication as well as the ways downward, upward, and lateral communication patterns determine positive and negative outcomes for both organizations and their members. Supportive, adaptive, and ethical downward communication from organizational leadership enhances members’ productivity and satisfaction while reducing turnover. In addition, candid upward communication from members to management is crucial for detecting and correcting troubles while they remain small and resolvable. Lateral communication through which members make sense of organizational events is key to understanding members’ perceptions, decisions, and behaviors. Finally, new information communication technologies both enable distributed work but also create new and troubling issues for modern work life.


2014 ◽  
Vol 33 (1) ◽  
pp. 95-107 ◽  
Author(s):  
Jennifer White

Suicidal behaviours in young people are among the most challenging issues faced by educators, policy makers, and practitioners. A small number of youth suicide prevention programs have been identified as promising. At the same time, many contemporary approaches to youth suicide prevention take insufficient account of the social or cultural context and privilege the expertise of adults and researchers. In large part, this is a consequence of how scientific knowledge is constructed. By engaging young people as knowledgeable collaborators and by paying attention to broader socio-political and cultural contexts in understanding sources of suffering, a more flexible and enriched approach to youth suicide prevention research and practice is envisioned.


Communication ◽  
2020 ◽  
Author(s):  
Juana Du

Scholarly work and research on communication in multinational organizations continues to grow, responding to the increase of organizational complexity in a global environment where international teams, initiatives, and joint ventures have become common. Accompanying that growth were efforts to establish a clear focus and define boundaries of organizational communication research, particularly emphasizing multinational organizations. How to define communication in the context of multinational organizations? While a comprehensive review of the answers to this question could yield a handbook of communication in organizations, a clear answer can be given outlining the assumptions and political interests underlying different perspectives and theoretical conceptualizations. Therefore, instead of answering the question of what communication is in multinational organizations, this article follows the question proposed by Stanley Deetz. In The New Handbook of Organizational Communication, edited by Fredric M. Jablin and Linda L. Putnam (Thousand Oaks, CA: SAGE, 2001), Deetz asks, “What do we see or what are we able to do if we think of organizational communication in one way versus another?” (p. 4). Deetz poses the question in order to better understand our choices of setting boundaries for the study of communication in organizations. Deetz reviews three different ways of conceptualizing communication in organizations. The first one emphasizes the development of organizational communication as a specialized area where departments and associations are organized around it; the second approach views communication as a phenomenon that exists in organizational context; and the third one regards communication as a distinct mode of explaining organizations. Recently there have been burgeoning studies in which communication scholars approach communication in organizations using the third approach. Those studies provide psychological or social-cultural explanations of organizations. This review summarizes several major topics on communication in multinational organizations that have been studied over the years. Rather than providing a comprehensive review of the field, the select perspectives and topics discussed here reflect major research foci and approaches associated with the study of communication in multinational organizations in the last few decades. This discussion also captures the recent shift from classic organizations to knowledge-intensive organizations in the context of 21st-century organizational life.


2016 ◽  
Vol 33 (2) ◽  
pp. 114-123
Author(s):  
Joanna Ostrouch-Kamińska

Today we observe the dynamic changes in relations between the sexes in the family, which appear as a result of economic, cultural, and social transformation, the growth of women’s economic strength, as well as the level of their education, and the development of the ideas of the equal rights of women and men in the labour market and in social life. Hitherto existing research results show that Poles are increasingly in favour of the egalitarian family model and declare their wish to build their relationships based on equality. In the article I will characterise our cultural context, in which the egalitarian relation of a man and a woman in a family is both an educational space of confrontation between the “old” concept of family life, often rooted in Parsons’ concept of the nuclear family, and the “new” one, specific for the socio-cultural breakthrough in Poland. I will also present the involvement of formal education in fixing stereotypical images of family life, which are in opposition to the changes observed in relations between women and men. At the end I will present my own concept of education for equality in the marital relations, as well as the frame of equality between spouses in marital relations as a value of upbringing, which are a response to the needs of contemporary women and men.


2014 ◽  
Vol 115 (7/8) ◽  
pp. 394-404 ◽  
Author(s):  
John M. Budd ◽  
Diane L. Velasquez

Purpose – The purpose of this paper is to present ways for managers to attain the phenomenological attitude. Achieving effective communication in organizations like libraries and information agencies is a difficult challenge. The business literature offers some suggestions, but those fall short. Application of phenomenological methods by managers can help meet the challenge and bring people together around the intended messages. Design/methodology/approach – Of utmost importance to effective communication is transcending what can be called the “natural attitude” in favor of the “phenomenological attitude”. This requires recognition by managers of the unique relationship of self and other, plus the realization that action is intentional (meaning that being conscious means being conscious of something). This paper presents ways for managers to attain the phenomenological attitude. Findings – Phenomenological methods of communicating have the potential to engage and involve everyone in the organization by enabling all to comprehend fully the nature of what is communicated and what is to be accomplished. Originality/value – Phenomenology is seldom applied to organizational communication; this paper demonstrates that it presented the wherewithal to help managers improve the effectiveness of libraries and information agencies.


2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Musliamin Musliamin

AbstractThis study discusses "The Effect of Communication in Organizations for Smooth Work in the Bone Regency Manpower Office". The purpose of this study is to obtain an objective picture of the effect of communication to improve the performance of employees of the Bone District Manpower Office. This research uses the field research method which is the method used by researching the object under study by interview, observation and, documentation. The source of the data in this research is the employees of the Bone Regency Manpower Office. Data collected from the results of the study were analyzed using qualitative descriptive analysis techniques. The results showed that 1). The conditions of the implementation of organizational communication in supporting the smooth implementation of the tasks within the Bone District Manpower Office, 2). The effectiveness of the communication carried out, and what factors underlie its implementation. 3). The relationship between the implementation of communication with the smooth completion of organizational tasks.Keywords: Communication, Organization, Work Smoothness, Employment


2017 ◽  
Vol 13 (2) ◽  
Author(s):  
Fabienne Baider ◽  
Monika Kopytowska

AbstractFramed within cognitive linguistics, Critical Metaphor Analysis and social psychology, the present paper explores the dynamics of the online construction of the Other in the context of migration and current refugee crisis. Thematically, it scrutinizes online refugee- and migrant-related mainstream and social media discourses in two European countries, Cyprus and Poland, in 2015–2016. On the theoretical and methodological level, it looks at the constituted and constitutive nature of metaphorical conceptualisations of migrants/refugees, their axiological and emotional potential for threat construction, and thus impact on possible cognitive-affective attitudes of the host countries’ citizens. It is theorized here, in line with Conceptual Metaphor Theory, that the choices of particular metaphors and their frequency of usage are likely to influence the salience of issues among the public, activate certain moral evaluations and generate fear, thereby creating grounds for verbal and physical aggression targeted at the Other. The paper addresses the following questions: 1) How is the Other conceptualised as a THREAT in both physical and symbolic sense? 2) To what extent are particular metaphorical conceptualisations within the representation of migrants and refugees common to corpora from both countries and/or socio-cultural context dependent? 3) How can metaphors, including dehumanization, serve as a springboard for individual acts of prejudice, as well as systematic discrimination, and violence? The analysed data was collected within the European project C.O.N.T.A.C.T., exploring various aspects of hate speech and hate crime in ten EU countries.


2010 ◽  
Vol 13 (2) ◽  
pp. 145 ◽  
Author(s):  
Catherine T. Kwantes

Archival data from an attitude survey of employees in a single multinational organization were used to examine the degree to which national culture affects the nature of job satisfaction. Responses from nine countries were compiled to create a benchmark against which nations could be individually compared. Factor analysis revealed four factors: Organizational Communication, Organizational Efficiency/Effectiveness, Organizational Support, and Personal Benefit. Comparisons of factor structures indicated that Organizational Communication exhibited the most construct equivalence, and Personal Benefit the least. The most satisfied employees were those from China, and the least satisfied from Brazil, consistent with previous findings that individuals in collectivistic nations report higher satisfaction. The research findings suggest that national cultural context exerts an effect on the nature of job satisfaction.


2016 ◽  
Vol 2 (2) ◽  
pp. 93-100 ◽  
Author(s):  
Aysha Sadia ◽  
Berhannudin Mohd Salleh ◽  
Zulida Abdul Kadir ◽  
Sazuliana Sanif

Effective organizational communication can lead organization in asuccessful way, only if exists. Without proper information and planning anydeliberated decision cannot occur. There is a vast literature on organizationalcommunication and productivity of employees. However this research looksover the influence of effectiveness of internal communication on employees'productivity. The core concentration in this study is level of communicationin organization and how employees perceive communication, and what arethe effects of internal communication on their work capability. The focus ofthis study is on the relation of employees' efficiency in organizationalcommunication with the support of effective communication, as compare toprevious study that only concentrated on organizational communication andproductivity. Therefore after recognizing the effectiveness ofcommunication the employee's productivity flourishes in organizationalcommunication. Flow of effective communication in organizations developsthe strong bonding between staff and management, then employees gettrusted, that make them more productive.


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