The problem of the functional value advancement on digital media resulted in increased competitiveness in the face of the current industrial era 4.0. Prospective professionals are also required to have knowledge and abilities that can compete in the current industrial era 4.0. The new chapter of industry 4.0 also has a significant impact, especially in work. One of them is the number of abilities or skills that must be owned by the community, especially students, to get a job. However, many students find it challenging to find work in today's digital and industrial age. They also have minimal experience and knowledge in utilizing digital media. The purpose of this research is to find out more about the reasons for utilizing the advancement of the functional value of digital media along with the impact and results of the advancement of the functional value of digital media for students in facing the current industrial era 4.0. The authors used questionnaires, observations, and online literature studies to obtain the data needed and used them as references by comparing, analyzing, and matching before completing the study. The study used Miles and Huberman qualitative data analysis. The data obtained will be analyzed descriptively qualitatively. The results showed that in the research sample, namely students of the Faculty of Cultural Sciences batch 2020 Universitas Airlangga, the advancement of the functional value of digital media had had a positive impact and results. Both in increasing the skills needed in the competition of the industrial era 4.0 and obtaining information and opportunities for students to participate in internships, volunteers, and others that support the improvement of experience.