The Value Semantics in “Intelligent Travel” Discourse

Introduction. The present paper aims at describing the results of researching the axiological aspect of the category “intelligent travel” functioning in the English language travel discourse. The relevance of the research is defined, firstly, by continuously developing tourist industry and the emergence of new tourist concepts which are embodied in numerous travel editions and, secondly, by insufficient knowledge of axiological aspect of certain travel-genres. The research is completed within the anthropooriented paradigm of linguistic studies and thus contributes to the development of this approach. The novelty of the study lies in revealing specific values represented in intelligent travel-texts and forming a special value line.Methodology and sources. The research is based on the English language texts about travelling. National Geographic was used as the main source of material. For the selection of travel texts, the continuously sampling method was used. The general methodology of studying the “intelligent/slow travel” concept also includes the method of semantic analysis, the method of semantic-stylistic analysis, elements of communicative-pragmatic analysis.Results and discussion. The results of the study include the description of the content of the intelligent travel category, the review of existing types of values, and the description of basic meanings forming the value picture of the world in travel-texts of this genre – sensory values, aesthetic values, morally-ethical and rationalistic value meanings. Within this research it is important to consider “anti-value” which is represented predominantly in texts about wildlife conservation and which enhances the pragmatic impact of the text on the reader. The result of the study is the conclusion about certain language specific of the category of intelligent travelling which is actualized through special value prism.Conclusion. The study reveals the specificity of the value paradigm of slow/intelligent travel texts. The semantic space of texts about intelligent travelling is filled with certain value markers in total constructing the value picture of the world through the prism o f which the travelling and experiencing author expresses not only his own vision of things, but the moral side of life aspects. The chosen methodology can be applied for further research and similar studies of other genres of travel-discourse.

Lo spaesamento delle viaggiatrici europee al nord

The displacement of European female Travellers in the North Estrangements in travel writing The present paper focuses on the travel accounts written by four women who decided to visit the European North in mid- and late-Nineteenth century: Ida Laura Pfeiffer’s Visit to Iceland and Scandinavian North (1853), Carla Serena’s Mon voyage personnels: souvenirs De la Baltique à la Mer Caspienne (1881), Ethel Brianna Tweedies’ A girl’s ride in Iceland (1889), and Elisa Cappelli’s In Svezia. Impressioni di viaggio (1902). The aim is to analyse these travel diaries to identify the various forms of displacement and estrangement presented to the readers. The term ‘displacement’ is here to be understood as the condition of the ‘outsider’, the perception of being ‘the Other’, whereas ‘estrangement’ could be considered the reformulation of this awareness. This paper highlights real displacements that derive from social, cultural, geographical, and gender discrepancies adopting a comparative approach, which concentrates on the textual and semantic solutions, also taking into account the interdependence of travel and writing and of space and people. These aspects intertwine with the factual reality of the travel discourse, ultimately leading to both ‘literary’ and ‘existential’ estrangements.

Flights of fancy: creating and communicating the elite travel experience

This major research paper (MRP) explores the discourses of elite airline travel by applying principles of travel discourse, linguistics, and social identity theory to a case study of Delta Air Lines’ online marketing for its premium Delta Sky Club lounge. The following research questions guided this study: How does Delta Air Lines’ language use in the online marketing of their frequent-flyer and business-class services contribute to the creation of a Club motif? How does the Club motif help to differentiate the elite traveler (and their travel experience) from other ticketholders? How does it reinforce the salience of these groups? How does the loyalty and- reward framework capitalize on social anxieties about status and group identification? A qualitative analysis was used to analyze the spaces, status groups, and social structures that were featured on the five webpages selected from Delta Air Lines’ corporate website. The results of this study not only contribute to our understanding of the travel experience for ‘preferred’ airline passengers, but also reveal the discursive strategies by which these passengers are stylized and positioned as elites.

Flights of fancy: creating and communicating the elite travel experience

This major research paper (MRP) explores the discourses of elite airline travel by applying principles of travel discourse, linguistics, and social identity theory to a case study of Delta Air Lines’ online marketing for its premium Delta Sky Club lounge. The following research questions guided this study: How does Delta Air Lines’ language use in the online marketing of their frequent-flyer and business-class services contribute to the creation of a Club motif? How does the Club motif help to differentiate the elite traveler (and their travel experience) from other ticketholders? How does it reinforce the salience of these groups? How does the loyalty and- reward framework capitalize on social anxieties about status and group identification? A qualitative analysis was used to analyze the spaces, status groups, and social structures that were featured on the five webpages selected from Delta Air Lines’ corporate website. The results of this study not only contribute to our understanding of the travel experience for ‘preferred’ airline passengers, but also reveal the discursive strategies by which these passengers are stylized and positioned as elites.

Women’s travel writing in the cyber-world – ecofeminist and difference feminist approaches in travel blogs

This paper intends to track the development of traditional feminist ideas through the analysis of three contemporary travel blogs. These traditional feminist concepts are to be seen in the construction of a collective female identity that enables transnational and transgenerational solidarity: by receiving and transmitting inspiration, shelter and encouragement among female travellers, the narrators in the blogs create a system of female authority. Within this system, female role models as well as maternal figures become points of reference that help to revalue female attributes. This concept shows allusions to the theory of difference feminism as it is presented in the «symbolic order of the mother» by Luisa Muraro. A similar approach of revaluating femininity happens through the orientation towards ‘Mother Nature’. By staging women’s ability to give birth, cultural ecofeminists like Susan Griffin intend to affirm a close bond between women and nature. This representation of an emphasised femininity becomes a central marker in the narratives of the blogs. While this agenda might be designed to counter gendered spaces and the traditional alienation of women within travel discourse, it is problematised by exclusionary and essentialist definitions of femininity that harden engendered binaries like masculinity/femininity or nature/culture.

Women’s travel writing in the cyberworld – ecofeminist and difference feminist approaches in travel blogs

This paper intends to track the development of traditional feminist ideas through the analysis of three contemporary travel blogs. These traditional feminist concepts are to be seen in the construction of a collective female identity that enables transnational and transgenerational solidarity: by receiving and transmitting inspiration, shelter and encouragement among female travellers, the narrators in the blogs create a system of female authority. Within this system, female role models as well as maternal figures become points of reference that help to revalue female attributes. This concept shows allusions to the theory of difference feminism as it is presented in the «symbolic order of the mother» by Luisa Muraro. A similar approach of revaluating femininity happens through the orientation towards ‘Mother Nature’. By staging women’s ability to give birth, cultural ecofeminists like Susan Griffin intend to affirm a close bond between women and nature. This representation of an emphasised femininity becomes a central marker in the narratives of the blogs. While this agenda might be designed to counter gendered spaces and the traditional alienation of women within travel discourse, it is problematised by exclusionary and essentialist definitions of femininity that harden engendered binaries like masculinity/femininity or nature/culture.

RUSSIAN HISTORY AS AN INVENTED TRADITION IN THE PROSE BYVLADIMIR SHAROV:an image of an escapeas of a return and an image of an exile as of a traumatic “procession” and “crusade” in the novels “Be Like Children” and “Return to Egypt”

The author analyzes the literary heritage of the Russian postmodernistwriter Vladimir Sharov in the context of travel images. The articleconsidersnovels “Be like children” and “Return to Egypt”. The author believes that the writer actualized in his texts the problems of movement as of a social and cultural journey,like trauma, nostalgia and forgetting. The real and imaginary travels of characters in the prose by V.Sharov can be described in the categories of absurdity and meaninglessness. Travel images do not actualize spatial migrations, but they visualize contradictions and paradoxes of thedevelopment of Russian identity as a deformed one. The author analyzes travels in V. Sharov’s prose as invented cultural traditions. The travel discourse in the texts byV. Sharov became the result of the development of modern in Russia that emergedas modern before modern and modern without modern. The author of the article assumes that the travel in V.Sharov’s prose gradually loses its connection with reality, transforming into a travel as a construct and a travel as memory. The forced travels of his prosecharactersbecame imaginary pilgrimages and attempts of the Russian people, regardedas a hostage of Russian history,to escape. The writer imagined Russian history as a cyclical social and cultural journey. The motifs of travel in V.Sharov’s prose are presented in a variety of forms, including a novel in letters, a traditional postmodern novel, and an imitation of hagiographic texts.