ANALYSIS OF STUDENTS’ PRIORITY MOTIVES IN THE INDUSTRY OF ACTIVE TOURISM

Any activity proceeds from biological needs formed in the process of human being’s interaction with the environment. The study of students’ of higher educational establishments motivation to participation in programs of recreational activity is an essential condition to help develop effective steps for the rise of students’ motion behavior, said steps be based on the principles of the priority of needs, motives and interests of individuals One of the main factors of choice travel decision is motivation. It is found that there are a lot of tourist’s motivations, but only some of them are weighty and can influence the decision outcome. To find out the students motivation in tourism and recreation there must be installed the motives, which guide young people in their actions. The study process has required the use of system analysis, sociological, pedagogical and mathematical statistics methods. The questioning aimed at establishment of how the youth spends its leisure time; disclosure of factors that make students be active in recreation; finding the reasons that make students be engaged in chosen recreation/health-improving activity, as well as of reasons that prevent them from said activity; and the effect expected by students from such activity. It is proved that the motivational sphere always consists of a number of motives, ideals and values, needs, motivations, goals, interests, etc. The conducted questionnaires of students shows that students want to relax actively, have motivational value attitude to employment tourism and recreational activities. The students’ leisure time depends, on the one hand, on demographic factors and social-cultural environment, on the other – it is connected with the system of their values, needs and interests