Informações dos Investimentos de Marketing: Recurso de Diferenciação ou Segredo?

ABSTRACT Objective: drawing on voluntary disclosure theory, the paper’s main goal was to analyze the main effect of marketing intensity and the moderating role of life cycle on disclosure of marketing investments. Method: the sample includes 89 Brazilian companies listed on B3 stock exchange. We collected financial data from two sources, such as Economatica platform and in the explanatory notes and management report from the companies, which we coded through content analysis. We merged these two datasets and analyzed it using multiple linear regression. Results: both the marketing intensity and the life cycle of companies have effects on disclosure of marketing investments. In addition, the birth and growth phases moderate the main effect of marketing intensity, reducing the level of disclosure. This moderation is identified especially in disclosures of qualitative information. Conclusions: the findings support the voluntary disclosure theory based on arguments of judgment-based disclosure. Outcomes showed that when there is a high intensity of marketing investments, disclosure of marketing investments is managed by moving from the status of secrecy in companies in the birth and growth phases of life cycle to the status of differentiation resource in companies in the maturity phase of life cycle.

Non-financial reporting in Spain. The effects of the adoption of the 2014 EU Directive

The Directive 2014/95/EU imposes new requirements regarding the disclosure of non-financial information (NFI). The aim of this paper is to analyse the NFI disclosed by Spanish listed companies. This is a pioneering study in Spain, since it was conducted during the first year in which NFI disclosure was mandatory, according to the requirements of the Spanish adaptation of Directive. We determine whether decisions on NFI reporting adopted in this respect (i.e. to do so within the management report or as a separate sustainability report) depend on the company’s characteristics. In addition, we consider whether the content of such reports differs significantly. Findings show that some Spanish companies do not disclose mandatory NFI. Larger and more profitable companies, which belong to specific sectors and have a sustainability committee, are more likely to disclose this information in a sustainability report. The contents of management and sustainability reports present significant differences. La Directiva 2014/95/UE impone nuevos requisitos en cuanto a la divulgación de información no financiera (IFN). El objetivo de este trabajo es analizar la IFN divulgada por las empresas cotizadas españolas. Se trata de un estudio pionero en España, ya que se realizó durante el primer año en el que la divulgación de IFN era obligatoria, según los requisitos de la adaptación española a la mencionada Directiva. Determinamos si las decisiones sobre la presentación de la información no financiera adoptadas al respecto (es decir, hacerlo dentro del informe de gestión o como un informe de sostenibilidad independiente) dependen de las características de la empresa. Además, estudiamos si el contenido de dichos informes difiere significativamente. Los resultados muestran que algunas empresas españolas no divulgan la información no financiera obligatoria. Las empresas más grandes y rentables, que pertenecen a sectores específicos y que tienen un comité de sostenibilidad, son más propensas a divulgar esta información en un informe de sostenibilidad. Los contenidos de las memorias de gestión y de sostenibilidad presentan diferencias significativas.

Marketing Investment Information: Differentiation Resource or Secret?

ABSTRACT Objective: drawing on voluntary disclosure theory, the paper’s main goal was to analyze the main effect of marketing intensity and the moderating role of life cycle on disclosure of marketing investments. Method: the sample includes 89 Brazilian companies listed on B3 stock exchange. We collected financial data from two sources, such as Economatica platform and in the explanatory notes and management report from the companies, which we coded through content analysis. We merged these two datasets and analyzed it using multiple linear regression. Results: both the marketing intensity and the life cycle of companies have effects on disclosure of marketing investments. In addition, the birth and growth phases moderate the main effect of marketing intensity, reducing the level of disclosure. This moderation is identified especially in disclosures of qualitative information. Conclusions: the findings support the voluntary disclosure theory based on arguments of judgment-based disclosure. Outcomes showed that when there is a high intensity of marketing investments, disclosure of marketing investments is managed by moving from the status of secrecy in companies in the birth and growth phases of life cycle to the status of differentiation resource in companies in the maturity phase of life cycle.

Recording and Evaluating Faculty Academic Aerformance: an Experience of Yazd Shahid Sadoughi University of Medical Sciences

The process of implementing a systematic and integrated evaluation program for the faculty members of universities needs svarious resources and methods. In this regard, a portfolio has been introduced as a tool that reflects the performance of the faculty members, and represents the activities and developments of teachers through the evaluation of educational documents. In recent years, the use of electronic portfolios has been considered in the medical universities an example of which is Shahid Sadoughi University of Medical Sciences, Accordingly, the document/electronic portfolio of the faculty members was developed which aimed at registration and evaluation process in determining duties of teachers at this University. The electronic educational portfolio was designed electronically which includes panels on teaching quantity, quality of educational performance, evaluation of documentation, research and technology, and executive-managerial activities. The results of the project can be used in the process of annual promotion, achieving grants, rewards and presenting performance and management report.

Readability as a measure of textual complexity: determinants and evidence in Brazilian companies

ABSTRACT The aim of this article was to evaluate the effect of company earnings and of harmonization with IFRS on the readability of Management Reports in the Brazilian stock market. There is a gap to be filled both in the elaboration and adaptation of readability measures to the context studied, as the studies tend to replicate the original formulas, and in identifying the determinants of the readability of Brazilian company reports, as the research in this field remains in its infancy and the results are inconclusive. The results provide indications for investors to identify complex textual information and may help public policymakers to establish a simple writing manual, along the lines of the SEC’s 1998 Plain English Handbook. The modified metrics and the one developed overcome the criticisms regarding the use of readability formulas in accounting research and could be used in substitution of the original metrics in future studies. An econometric model was used that presents the determinants of readability. Readability was calculated for the Results Analysis section of the Management Report. The resulting construct is understood via three attributes: persistence, current performance, and the reference benchmark. Harmonization with IFRS is a dummy variable, which delimits the pre- and post-IFRS periods. The hypotheses were tested in a sample of Brazilian companies made up of 714 company-year observations covering the period from 2006 to 2019. The descriptive results show that there is an apparent improvement in the readability of the reports in the pre- and post-IFRS period comparison. The econometric evidence shows that, in general, companies with persistent and positive earnings present less complex reports and are more likely to have highly readable reports, because managers publish reports with better readability to signal positive results to the market.

Indicators To Evaluate Research Efficiency in Higher Education Institutions

The comparison of efficiency between Higher Education Institutions (HEIs) based on quantitative and absolute data, is it may not be the most honest way to establish efficiency levels. This study aims to propose indicators for evaluating efficiency in research to compose the management report of intangible assets in HEI. A search was performed in the SCOPUS bibliographic base to identify the intellectual production of the Federal University of Sergipe in the period from 1977 to 2019. The results demonstrate a positive trend in the growth of the volume of publications and that the intellectual production of the university is the result of its integration in national and international networks of scientific collaboration. A management report that aims to demonstrate the value of the university should accurately contemplate the intangible assets produced by it, which could be used as indicators of research efficiency. The disclosure of the value of intangible assets is a strategy to increase the value and credibility of the brand, but also a form of positive accountability to its maintainer and to society.

The Functions and Technical Design of Chinese Internet Hospitals (Preprint)

UNSTRUCTURED With the development of internet technologies, internet hospitals are popular in China to deliver online medical services as to provide better service to patients. According to government regulations, internet hospitals in China are supported by offline hospitals, they providing register, online medical consultation, online outpatient, online prescription, online payment, medicine delivery, chronic disease management, report query, appointments, door-to-door care and other services. Internet hospitals also providing some services such as online free fever clinics, online acid testing appointment, online healthy code checking, inpatient admitting card etc during covid-19 period. Internet hospitals help to provide online-to-offline medical services, gave great convenience to patients, and improved the quality of medical services. Internet + Medicine is the trending of Chinese medicine.