A Window of Our Own: Towards a Quantum Research Ontology

This article introduces the idea of quantum research as a way of approaching inquiry in spiritual/intuitive domains. This form of research combines scholarly and analytical knowledge with non-rational, non-analytical experiencing variously called direct/intuitive experiences (Tsao and Laszlo, 2019) or holistic consciousness (Goethe, in Bortoft, 1996). The article is written differently (Vachhani, 2019), and combines quantum theorizing with findings from an empirical postmodern text deconstruction study. The theorizing and empirical findings illuminate the beliefs, values, and norms of the Newtonian paradigm that continue to marginalize a quantum ontological perspective. Through a bricolage (Rogers, 2012) of interdisciplinary literature combined with findings from the postmodern (Beiser, 2011) deconstruction/imaginal study, the incommensurability between the Newtonian paradigm and quantum ontology is exposed. The bricolage illuminates the challenges and opportunities for legitimizing a quantum view of research. The article concludes with recommendations for future quantum research; for building a new window of our own.

A Systematic Review for Service Humanoid Robotics Model in Hospitality

Nowadays, the Fourth Industrial Revolution has brought artificial intelligence to the forefront, and more and more intelligent robots begin to be used in the hospitality industry. In this study, the application of service humanoid robots in the hospitality industry is investigated based on Cardiff Metropolitan University EUREKA Robotics Lab’s robot as reported by Lab (in Eureka robotics lab, 2017, https://www.cardiffmet.ac.uk/technologies/Pages/EUREKA-Robotics-Lab.aspx). The research ontology of this study is post-positivism. The research philosophy of this research is phenomenology. Phenomenological studies have indicated that this phenomenon can only be truly understood and experienced through subjective immersive research directly involving researchers, and the interaction among researchers is an integral part of the research. In this study, the data are collated through case researches and experimental interviews. Finally, Some proposals for transforming the traditional hospitality industry into the direction of intelligence is summarized. In future research, a technical model combining artificial intelligence will be further developed.

Exploring Social CRM for Development of SMEs in Mauritius

This paper explores different Customer Relationship Management (CRM) solutions that may be adopted by SMEs in Mauritius. The Mauritian government has the ambition of increasing the contribution of SMEs to the overall GDP of Mauritius from 40 to 65% by year 2025. CRM is about building and enhancing relationships so as to increase long term profitability of the company. The aim of the research is to consider different Social CRM strategies that may be adopted by SMEs to achieve the national exports strategy. This research shows that SMEs consider websites and social media marketing more important as compared to other digital tools. In addition, SMEs are careful about some negative aspects of social media marketing such as negative comments and lack of social metrics. However, most SMEs believe that Social CRM is of great importance for being successful. The research ontology that has been adopted is that the use of CRM may be of great use for SMEs to improve their overall marketing capability.

Ontological Foundations of Information Systems Analysis and Design

Ontology has attracted considerable attention in information systems analysis and design (ISAD) research. Ontology is philosophy and bears its own substance and history of debates, which quite often have not been accounted for in information systems research. A more comprehensive consideration of well-known philosophical issues of ontology may help to apprehend precisely the transfer of ontological concepts into ISAD, including insights regarding their limitations and to articulate directions towards further research. In particular, this requires expanding of the scope of current debates in information systems towards the socio-philosophical aspects of ontology. Only then, it will be possible to determine whether ontology can direct the project of theoretical foundation for ISAD. An outline of the critique of the prevailing rationalistic methodical understanding of information systems development in contemporary IS literature illustrates how the indiscriminating borrowing of philosophical presuppositions has encumbered current understandings. Critical reflection upon these presuppositions can get over persuasions and bring about theorisation.