Journal of Marketing Development and Competitiveness
Latest Publications

TOTAL DOCUMENTS

175

(FIVE YEARS 120)

H-INDEX

1

(FIVE YEARS 1)

Published By North American Business Press

2155-2843, 2155-2843

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Capturing Micro-Expressions on Zoom: A Promising Sales Opportunity

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4822 ◽

2021 ◽

Vol 15 (4) ◽

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Navigating the Field of Contemporary Political Consumerism: Consumer Boycott and Consumer Buycott Vistas

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4779 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Political Consumerism

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Women’s Role in the Development of Alternative Tourism Projects in Indigenous Areas in the State of Morelos, Mexico

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4778 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

The State ◽

Alternative Tourism ◽

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More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4772 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Advertising Effects ◽

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Influential Article Review - Objective or Interrelated Strategies: Inbound Marketing vs. Outbound Marketing

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4777 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Inbound Marketing

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Influential Article Review – A Subterranean Tourism Destination’s Immersive Marketing

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4775 ◽

2021 ◽

Vol 15 (4) ◽

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Gender-Based Drink Stereotypes and Consumption Intentions: A Study With the U.S. Millennials

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4776 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Consumption Intentions ◽

Gender Based ◽

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The 8Ps Marketing Mix and the Buyer Decision-Making Process

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4774 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Decision Making ◽

Marketing Mix ◽

Decision Making Process

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Influential Article Review - On Instagram, Endorsers’ Digital Marketing Campaigns

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i4.4773 ◽

2021 ◽

Vol 15 (4) ◽

Keyword(s):

Digital Marketing

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Broadcast Media Framing of a Middle East Political Rift

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v15i3.4538 ◽

2021 ◽

Vol 15 (3) ◽

Keyword(s):

Middle East ◽

Media Framing ◽

Broadcast Media

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