The polymer-analogous transformations of an aromatic ionogenic polymer, namely, sulfonated polyphenylquinoxaline afford a range of polymer salts bearing alkali (Li+, Na+, K+), alkaline earth (Mg2+, Са2+, Ba 2+), and transition di- (Cu2+, Ni2+, Zn2+) and trivalent (La3+, In3+) metal ions. The resulting polymers are characterized by elemental and thermogravimetric analyses. The solubility and rheological properties of their dilute and concentrated solutions as well as sensor properties of the coatings based on these polymer salts are explored.