Anthropomorphizing Technology: A Conceptual Review of Anthropomorphism Research and How it Relates to Children’s Engagements with Digital Voice Assistants

Abstract‘Anthropomorphism’ is a popular term in the literature on human-technology engagements, in general, and child-technology engagements, in particular. But what does it really mean to ‘anthropomorphize’ something in today’s world? This conceptual review article, addressed to researchers interested in anthropomorphism and adjacent areas, reviews contemporary anthropomorphism research, and it offers a critical perspective on how anthropomorphism research relates to today’s children who grow up amid increasingly intelligent and omnipresent technologies, particularly digital voice assistants (e.g., Alexa, Google Assistant, Siri). First, the article reviews a comprehensive body of quantitative as well as qualitative anthropomorphism research and considers it within three different research perspectives: descriptive, normative and explanatory. Following a brief excursus on philosophical pragmatism, the article then discusses each research perspective from a pragmatistic viewpoint, with a special emphasis on child-technology and child-voice-assistant engagements, and it also challenges some popular notions in the literature. These notions include descriptive ‘as if’ parallels (e.g., child behaves ‘as if’ Alexa was a friend), or normative assumptions that human-human engagements are generally superior to human-technology engagements. Instead, the article reviews different examples from the literature suggesting the nature of anthropomorphism may change as humans’ experiential understandings of humanness change, and this may particularly apply to today’s children as their social cognition develops in interaction with technological entities which are increasingly characterized by unprecedented combinations of human and non-human qualities.

“I Have Been Born, Raised and Lived My Whole Life Here” – Perpetually on the Move While Remaining Still

This article explores the story of Einar, a Faroese man who always lived within a 500-meters radius on the island of Suðuroy, who never felt “stuck” or “immobile” in the literal sense of the word. Studies have shown that staying is a process, as much as mobility; yet while mobility studies mainly show that imagination is an incentive to move, we argue that imagination may also actively support staying. Combining sociocultural psychology with mobility studies, we propose to explore the entanglement of symbolic mobility (a form of imagination) and various forms of geographical (im)mobility. Based on ethnographic fieldwork and hours of conversation, we present the case study of Einar’s life on his island. We follow the sociogenetic development of the island, and the expansion and contraction of the imaginative horizon over time. On this background, we then retrace the life of Einar and show how, within this transforming context, his imagination developed thanks to resources he could use from the mobility of technologies, ideas, and other people. Interestingly, at different bifurcation points, his symbolic mobility almost led him to move away but, at another point, helped him to refuse geographical mobility. Hence, he was always symbolically mobile while staying. We finally propose directions for generalising from this case study, and implications for cultural psychology and for mobility and migration studies.