Revising a proposal by Guerzoni (2003), we propose to derive universal projectionof presuppositions in wh-questions, where attested, from a family of three felicity conditions onquestion use. Assuming that these felicity conditions can be violated under certain conditions,this proposal predicts a typology of contexts where universal projection can exceptionally beunattested. We propose that this prediction is correct, presenting a family of scenarios wherethe expected absence of universal projection is observed.Keywords: wh-questions, universal presupposition projection, felicity conditions, bridge principles.