Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_7 ◽

2020 ◽

pp. 58-64 ◽

Cited By ~ 1

Author(s):

Kapil Kaushik ◽

Abhishek Mishra

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