Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 20)

H-INDEX

(FIVE YEARS 1)

Published By Springer International Publishing

9783030477639, 9783030477646

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Handle with Care: Adoption of Drone Delivery Services

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_3 ◽

2020 ◽

pp. 22-29

Author(s):

Maya F. Farah ◽

Mona Mrad ◽

Zahy Ramadan ◽

Houssam Hamdane

Keyword(s):

Delivery Services

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“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_16 ◽

2020 ◽

pp. 130-136

Author(s):

Edoardo Fornari ◽

Alessandro Iuffmann Ghezzi ◽

Daniele Fornari

Keyword(s):

Gluten Free ◽

Store Brands

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Consumer Values: A Hidden Motivator of Private Label Consumption

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_1 ◽

2020 ◽

pp. 1-11

Author(s):

Atanas Nik Nikolov ◽

Brandon Gustafson

Keyword(s):

Private Label ◽

Consumer Values

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Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_7 ◽

2020 ◽

pp. 58-64 ◽

Cited By ~ 1

Author(s):

Kapil Kaushik ◽

Abhishek Mishra

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Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_2 ◽

2020 ◽

pp. 12-21

Author(s):

Erhard Lick ◽

Holger Wochele ◽

Fiorenza Fischer

Keyword(s):

Brand Names ◽

Financial Products ◽

Branding Strategies ◽

Retail Banks

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Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_19 ◽

2020 ◽

pp. 156-163

Author(s):

Mika Yrjölä ◽

Harri Hokkanen ◽

Ella Määttänen ◽

Hannu Saarijärvi

Keyword(s):

Private Labels ◽

Food Retailing

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Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_15 ◽

2020 ◽

pp. 123-129

Author(s):

Rita Coelho do Vale ◽

Pedro Verga Matos ◽

Vera Herédia-Colaço

Keyword(s):

Perceptions And Attitudes

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Buying Veg Private Labels. Antecedents and Mediators

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_14 ◽

2020 ◽

pp. 115-122

Author(s):

Elisa Martinelli ◽

Francesca De Canio ◽

Emiro Endrighi

Keyword(s):

Private Labels

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The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_9 ◽

2020 ◽

pp. 74-81

Author(s):

Anne Fota ◽

Sascha Steinmann ◽

Hanna Schramm-Klein ◽

Gerhard Wagner

Keyword(s):

Rural And Urban ◽

The Impact

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Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47764-6_5 ◽

2020 ◽

pp. 39-49

Author(s):

Philipp Brüggemann ◽

Rainer Olbrich ◽

Carsten D. Schultz

Keyword(s):

Market Share ◽

Private Labels ◽

National Brands

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Handle with Care: Adoption of Drone Delivery Services

“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity

Consumer Values: A Hidden Motivator of Private Label Consumption

Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams

Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products

Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing

Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers

Buying Veg Private Labels. Antecedents and Mediators

The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand

Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications