Unifying Channels to Reach Customers: Omni-Channel Strategies

Classroom Companion: Business - Strategies for e-Business ◽

10.1007/978-3-030-48950-2_15 ◽

2020 ◽

pp. 447-465

Author(s):

Tawfik Jelassi ◽

Francisco J. Martínez-López

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