Classroom Companion: Business - Strategies for e-Business
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Published By Springer International Publishing

9783030489496, 9783030489502
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Creating and Sustaining a Competitive Advantage over Time

2020 ◽  
pp. 173-203
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Competitive Advantage ◽  
Over Time

Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider

2020 ◽  
pp. 733-748
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Customer Experience ◽  
Network Operator ◽  
Telecom Network

AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb

2020 ◽  
pp. 665-689
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Digital Transformation ◽  
Strategic Response

DBS Transformation (C): The World’s Best Digital Bank

2020 ◽  
pp. 659-663
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López

Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)

2020 ◽  
pp. 633-658
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Business Transformation

A Roadmap for e-Business Strategy Implementation

2020 ◽  
pp. 537-558
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Business Strategy ◽  
Strategy Implementation

Unifying Channels to Reach Customers: Omni-Channel Strategies

2020 ◽  
pp. 447-465
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López

Choosing the Appropriate e-Business Strategy for Interacting with Users

2020 ◽  
pp. 307-342
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Business Strategy

Exploiting Opportunities of New Market Spaces in e-Business

2020 ◽  
pp. 205-228
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López

The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba

2020 ◽  
pp. 467-500
Author(s):  
Tawfik Jelassi ◽  
Francisco J. Martínez-López
Keyword(s):  
Strategic Approach
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