The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_10 ◽

2021 ◽

pp. 221-242

Author(s):

Donata Tania Vergura ◽

Beatrice Luceri ◽

Cristina Zerbini

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