The Art of Digital Marketing for Fashion and Luxury Brands
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 17)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783030703233, 9783030703240

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Building a Sustainable Brand Image in Luxury Fashion Companies

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_12 ◽

2021 ◽

pp. 273-296

Author(s):

Monica Faraoni

Keyword(s):

Brand Image

The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_10 ◽

2021 ◽

pp. 221-242

Author(s):

Donata Tania Vergura ◽

Beatrice Luceri ◽

Cristina Zerbini

Opinion Leaders, Short Videos and Virtual Communities in the Fashion Industry

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_3 ◽

2021 ◽

pp. 51-79

Author(s):

Peng Chen

Keyword(s):

Virtual Communities ◽

Opinion Leaders ◽

Fashion Industry

Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_11 ◽

2021 ◽

pp. 243-271

Author(s):

Samuel Ayertey ◽

Silvia Ranfagni ◽

Sebastian Okafor

Keyword(s):

Service Failure ◽

User Generated Content ◽

Online Service ◽

Service Failure And Recovery ◽

Recovery Strategies

Leveraging EWOM on Service Failure Recovery Strategy: An Insight into the Brand Perspective

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_16 ◽

2021 ◽

pp. 397-422

Author(s):

Silvia Ranfagni ◽

Wilson Ozuem

Keyword(s):

Service Failure ◽

Failure Recovery ◽

Recovery Strategy ◽

Insight Into

Luxury Fashion in the Chinese Marketplace and the New Online Channels: An Emerging Perspective

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_14 ◽

2021 ◽

pp. 345-363

Author(s):

Serena Rovai ◽

Li Jing

Omnichannel Retailing and Brand Equity: A New Balance to Achieve

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_2 ◽

2021 ◽

pp. 31-49

Author(s):

Claudio Becagli ◽

Matilde Milanesi

Keyword(s):

Brand Equity

Becoming Digital: The Need to Redesign Competences and Skills in the Fashion Industry

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_13 ◽

2021 ◽

pp. 299-343

Author(s):

Lucia Varra

Keyword(s):

Fashion Industry

Opera as Luxury in Culture: The Marketing Impact of Digitalization

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_17 ◽

2021 ◽

pp. 423-440

Author(s):

Nicola Bellini

Online Brand Communities, Customer Participation and Loyalty in the Luxury Fashion Industry: Strategic Insights

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_5 ◽

2021 ◽

pp. 107-129

Author(s):

Wilson Ozuem ◽

Michelle Willis

Keyword(s):

Customer Participation ◽

Fashion Industry ◽

Brand Communities ◽

Online Brand Communities

The Art of Digital Marketing for Fashion and Luxury BrandsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Building a Sustainable Brand Image in Luxury Fashion Companies

The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector

Opinion Leaders, Short Videos and Virtual Communities in the Fashion Industry

Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content

Leveraging EWOM on Service Failure Recovery Strategy: An Insight into the Brand Perspective

Luxury Fashion in the Chinese Marketplace and the New Online Channels: An Emerging Perspective

Omnichannel Retailing and Brand Equity: A New Balance to Achieve

Becoming Digital: The Need to Redesign Competences and Skills in the Fashion Industry

Opera as Luxury in Culture: The Marketing Impact of Digitalization

Online Brand Communities, Customer Participation and Loyalty in the Luxury Fashion Industry: Strategic Insights

The Art of Digital Marketing for Fashion and Luxury Brands
Latest Publications