The Art of Digital Marketing for Fashion and Luxury Brands
Latest Publications

TOTAL DOCUMENTS

17

(FIVE YEARS 17)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030703233, 9783030703240

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Building a Sustainable Brand Image in Luxury Fashion Companies

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_12 ◽

2021 ◽

pp. 273-296

Author(s):

Monica Faraoni

Keyword(s):

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The Effect of Social EWOM on Consumers’ Behaviour Patterns in the Fashion Sector

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_10 ◽

2021 ◽

pp. 221-242

Author(s):

Donata Tania Vergura ◽

Beatrice Luceri ◽

Cristina Zerbini

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Opinion Leaders, Short Videos and Virtual Communities in the Fashion Industry

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_3 ◽

2021 ◽

pp. 51-79

Author(s):

Peng Chen

Keyword(s):

Virtual Communities ◽

Opinion Leaders ◽

Fashion Industry

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Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_11 ◽

2021 ◽

pp. 243-271

Author(s):

Samuel Ayertey ◽

Silvia Ranfagni ◽

Sebastian Okafor

Keyword(s):

Service Failure ◽

User Generated Content ◽

Online Service ◽

Service Failure And Recovery ◽

Recovery Strategies

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Leveraging EWOM on Service Failure Recovery Strategy: An Insight into the Brand Perspective

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_16 ◽

2021 ◽

pp. 397-422

Author(s):

Silvia Ranfagni ◽

Wilson Ozuem

Keyword(s):

Service Failure ◽

Failure Recovery ◽

Recovery Strategy ◽

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Luxury Fashion in the Chinese Marketplace and the New Online Channels: An Emerging Perspective

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_14 ◽

2021 ◽

pp. 345-363

Author(s):

Serena Rovai ◽

Li Jing

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Omnichannel Retailing and Brand Equity: A New Balance to Achieve

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_2 ◽

2021 ◽

pp. 31-49

Author(s):

Claudio Becagli ◽

Matilde Milanesi

Keyword(s):

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Becoming Digital: The Need to Redesign Competences and Skills in the Fashion Industry

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_13 ◽

2021 ◽

pp. 299-343

Author(s):

Lucia Varra

Keyword(s):

Fashion Industry

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Opera as Luxury in Culture: The Marketing Impact of Digitalization

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_17 ◽

2021 ◽

pp. 423-440

Author(s):

Nicola Bellini

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Online Brand Communities, Customer Participation and Loyalty in the Luxury Fashion Industry: Strategic Insights

The Art of Digital Marketing for Fashion and Luxury Brands ◽

10.1007/978-3-030-70324-0_5 ◽

2021 ◽

pp. 107-129

Author(s):

Wilson Ozuem ◽

Michelle Willis

Keyword(s):

Customer Participation ◽

Fashion Industry ◽

Brand Communities ◽

Online Brand Communities

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