To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_4 ◽

2014 ◽

pp. 41-51

Author(s):

Nicolas Ochoa ◽

Julio Cerviño

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