National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319071930, 9783319071947

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_8 ◽

2014 ◽

pp. 83-90

Author(s):

Natalia Rubio Benito ◽

Nieves Villaseñor Román ◽

Maria Jesús Yagüe Guillén

Keyword(s):

Product Distribution ◽

Consumer Product ◽

Consumer Loyalty ◽

Store Brands ◽

The Creation

Download Full-text

Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_10 ◽

2014 ◽

pp. 103-111 ◽

Cited By ~ 1

Author(s):

Mbaye Fall Diallo ◽

Joseph Kaswengi

Keyword(s):

Brand Choice ◽

Store Brand ◽

National Brands ◽

Marketing Variables

Download Full-text

A Trend Analysis of Private Label Research Between 2000 and 2012

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_17 ◽

2014 ◽

pp. 171-178 ◽

Cited By ~ 2

Author(s):

Sebastian Molinillo ◽

Yuksel Ekinci ◽

Georgina Whyatt ◽

Nicoletta Occhiocupo

Keyword(s):

Trend Analysis ◽

Private Label

Download Full-text

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_4 ◽

2014 ◽

pp. 41-51

Author(s):

Nicolas Ochoa ◽

Julio Cerviño

Download Full-text

Consumer Engagement in a Private Label Online Community

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_16 ◽

2014 ◽

pp. 161-168

Author(s):

Francesca Negri

Keyword(s):

Online Community ◽

Private Label ◽

Consumer Engagement

Download Full-text

Effects of Social Influence on Satisfaction with PL Brands in Thailand

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_13 ◽

2014 ◽

pp. 131-137 ◽

Cited By ~ 3

Author(s):

Randall Shannon

Keyword(s):

Social Influence

Download Full-text

Do Men and Women Differ When Purchasing Private Label Goods?

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_11 ◽

2014 ◽

pp. 113-120 ◽

Cited By ~ 1

Author(s):

María José Miquel ◽

Eva María Caplliure ◽

Carmen Pérez ◽

Enrique Bigné

Keyword(s):

Private Label ◽

Men And Women

Download Full-text

All Hail the Brand! Why Brand Gravitas Really Does Matter

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_6 ◽

2014 ◽

pp. 61-70

Author(s):

Justin Beneke ◽

Emma Trappler

Download Full-text

Consumer Preferences for National Brands and Private Labels: Do Business Cycles Matter?

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_9 ◽

2014 ◽

pp. 91-101 ◽

Cited By ~ 1

Author(s):

Eugene Jones

Keyword(s):

Business Cycles ◽

Consumer Preferences ◽

Private Labels ◽

National Brands

Download Full-text

Defensive Strategy Against a Private Label: Building Brand Equity

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-07194-7_5 ◽

2014 ◽

pp. 53-59

Author(s):

S. Chan Choi

Keyword(s):

Brand Equity ◽

Private Label ◽

Defensive Strategy

Download Full-text

National Brands and Private Labels in Retailing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics

A Trend Analysis of Private Label Research Between 2000 and 2012

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

Consumer Engagement in a Private Label Online Community

Effects of Social Influence on Satisfaction with PL Brands in Thailand

Do Men and Women Differ When Purchasing Private Label Goods?

All Hail the Brand! Why Brand Gravitas Really Does Matter

Consumer Preferences for National Brands and Private Labels: Do Business Cycles Matter?

Defensive Strategy Against a Private Label: Building Brand Equity

National Brands and Private Labels in Retailing - Springer Proceedings in Business and Economics
Latest Publications