The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_62 ◽

2015 ◽

pp. 190-190

Author(s):

Elmira Bogoviyeva

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