Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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259

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Published By Springer International Publishing

9783319109114, 9783319109121

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The Teaching of Social Media Marketing

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_155 ◽

2015 ◽

pp. 475-475 ◽

Cited By ~ 1

Author(s):

Tracy Tuten ◽

Michael Solomon ◽

Daniel Ladik

Keyword(s):

Social Media ◽

Social Media Marketing

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Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_16 ◽

2015 ◽

pp. 54-57

Author(s):

Anssi Tarkiainen ◽

Heli Arminen ◽

Olli Kuivalainen

Keyword(s):

Use Patterns ◽

Local Newspapers ◽

Value Perceptions ◽

Website Use

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Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_104 ◽

2015 ◽

pp. 308-308

Author(s):

Mark S. Rosenbaum ◽

Lauren I. Labrecque ◽

Ioana Moraru

Keyword(s):

Cultural Diversity ◽

Service Marketing

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“I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_57 ◽

2015 ◽

pp. 175-175

Author(s):

Ceren Ekebas ◽

Aaron Arndt

Keyword(s):

Sales Clerk

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Factors Affecting Consumers’ Willingness to Adopt?-Health Information

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_184 ◽

2015 ◽

pp. 557-559

Author(s):

JungKun Park ◽

Eklou Amendah ◽

Christina Chung

Keyword(s):

Health Information ◽

Factors Affecting ◽

Willingness To Adopt

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Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_98 ◽

2015 ◽

pp. 294-297

Author(s):

Daniel D Prior

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The Effect of the Foreign Brand on Consumer Perception

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_91 ◽

2015 ◽

pp. 276-276 ◽

Cited By ~ 2

Author(s):

Trang Phuc Tran ◽

Robert O. Fabrize

Keyword(s):

Consumer Perception ◽

Foreign Brand

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The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_70 ◽

2015 ◽

pp. 212-221

Author(s):

Amy Yau ◽

Iain Davies

Keyword(s):

Ethical Consumption ◽

Confucian Ethics

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Brand Tribalism: An Anthropological Perspective

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_67 ◽

2015 ◽

pp. 206-206

Author(s):

Harry A. Taute ◽

Jeremy J. Sierra

Keyword(s):

Anthropological Perspective ◽

Brand Tribalism

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The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_62 ◽

2015 ◽

pp. 190-190

Author(s):

Elmira Bogoviyeva

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Teaching of Social Media Marketing

Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers

Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise

“I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice

Factors Affecting Consumers’ Willingness to Adopt?-Health Information

Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract

The Effect of the Foreign Brand on Consumer Perception

The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China

Brand Tribalism: An Anthropological Perspective

The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications