Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10912-1_98 ◽

2015 ◽

pp. 294-297

Author(s):

Daniel D Prior

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